Select Country Report
2025 Developments
Retail in Singapore in 2025 was characterised by steady growth in value sales and ongoing fragmentation, creating a landscape that offered both resilience and opportunity, even amid economic challenges. There was strong demand for supermarkets and retail e-commerce, supported by a growing range of private label products and government initiatives. This environment fostered competition, making digital and physical innovation essential for differentiation.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Convenience Stores
- Discounters
- Hypermarkets
- Supermarkets
- Traditional Grocery Retailers
- Apparel and Footwear Specialist Retailers
- Electronics and Appliance Specialist Retailers
- Health and Beauty Specialist Retailers
- Home and Garden Specialist Retailers
- Department Stores
- Variety Stores
- Warehouse Clubs
- Direct Selling
- Homeshopping
- Vending
If you're in the Retail industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail in Singapore report includes:
- Analysis of key retail trends
- Detailed segmentation of offline and online retail sales
- Historic channel sizes (retail value sales, outlet counts, and selling space)
- Company and brand market shares (retail value sales and outlet counts)
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail in Singapore?
- Which are the leading retailers in Retail in Singapore?
- How are products distributed in Retail in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How significant are discounters and private label in Singapore?
- To what extent are sales shifting towards digital channels?
- What is the long-term outlook for bricks-and-mortar?
- How is macroeconomic and political uncertainty affecting the retail industry?
- What types of retailers are seeing the fastest growth in digital sales?
- What is the future of retail?
Retail in Singapore
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Retail
Shell and Shopee Are Creating New Experiences and Enabling Seamless Commerce
Chart 2 Shopee and YouTube partner to launch a shopping affiliate programme in Singapore
Chart 3 Shell is leading the reinvention of forecourt retail outlets as experiential destinations
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Shopee Leverages O2o Integration to Drive E-Commerce Acceleration
Fairprice and Watsons Strengthen Private Label to Retain Shopper Loyalty
Chart 6 FairPrice 'Store of Tomorrow' concept in Punggol Digital District, Singapore
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Shopee and Fairprice Sustain Lead as E-Commerce Consolidates
Chart 9 Analyst Insight for Retail
Chart 10 Prada launches Prada Caffé, its first foodservice concept in Southeast Asia
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Informal Retail
Opening Hours for Physical Retail
Chart 13 Standard Opening Hours by Channel Type 2025
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
Chart 14 Economic Context for Retail
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Retail
Chart 18 Population 2020-2030
Chart 19 Population by Generation 2025
Convenience Retailers in Singapore
Key Data Insights
Convenience Retailers Summary
Chart 20 Key Industry Trends for Convenience Retailers
Shell Partners with Foodservice Brands to Reposition Forecourt Outlets as Community Hubs
Chart 21 Shell leads the reinvention of forecourt retail outlets as experiential destinations
7-Eleven Drives Store Traffic with Social Media-Inspired Food Innovation
Chart 22 7-Eleven introduces fruit and croissant sandos in Singapore
Chart 23 Value Sales 2020-2030
Chart 24 Value Sales by Category 2025
Forecourt Operators Shift to Foodservice and Lifestyle Concepts to Sustain Relevance
Foodservice Collaborations Attract Spend as Price Sensitivity Persists
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Chart 27 Analyst Insight for Convenience Retailers
7-Eleven Maintains Its Leadership by Expanding Stores and Updating Product Offerings
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Chart 30 Economic Context for Convenience Retailers
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Convenience Retailers
Chart 34 Population 2020-2030
Chart 35 Population by Generation 2025
Supermarkets in Singapore
Key Data Insights
Supermarkets Summary
Chart 36 Key Industry Trends for Supermarkets
Fairprice and Sheng Siong Expand Offerings and Outlets, Driving Grocery Spend
Chart 37 Government vouchers boost spending at supermarkets in 2025
Dfi Retail Group Exits Food Retail as Macrovalue Targets Cross-Border Synergies
Chart 38 Malaysian based Macrovalue to acquire grocery retail business of DFI Retail Group
Sg60 Vouchers Increase Supermarket Spending and Boost Digital Payments
Chart 39 Value Sales 2020-2030
Fairprice and Giant Leverage Loyalty Schemes to Secure Recurring Spend
Chart 40 Forecast Value Sales 2020-2030
Fairprice Advances with Digital Innovation as Dfi Exits and Macrovalue Enters
Chart 41 Analyst Insight for Supermarkets
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Chart 44 Economic Context for Supermarkets
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Supermarkets
Chart 48 Population 2020-2030
Chart 49 Population by Generation 2025
Hypermarkets in Singapore
Key Data Insights
Hypermarkets Summary
Chart 50 Key Industry Trends for Hypermarkets
Fairprice Taps into the K-Wave Trend with Lotte Mart Express to Drive In-Store Experience
Chart 51 FairPrice launches Lotte Mart Express at FairPrice Xtra VivoCity
Chart 52 Malaysian-based Macrovalue to acquire grocery retail business of DFI Retail Group
Chart 53 Value Sales 2020-2030
Experiential Concepts Reshape Large-Format Store Survival
In-Store Experiences and Lifestyle Offerings Attract Urban Shoppers
Operational Costs and Overseas Competition Challenge Long-Term Viability
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Analyst Insight for Hypermarkets
Fairprice Xtra Retains Dominance as Giant Faces New Ownership
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
Chart 58 Economic Context for Hypermarkets
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Hypermarkets
Chart 62 Population 2020-2030
Chart 63 Population by Generation 2025
Small Local Grocers in Singapore
Key Data Insights
Small Local Grocers
Wet Market Stalls and Mama Shops Lose Shoppers to Modern Retail
Fresh Produce Stalls Remain the Largest as Shoppers Seek Variety Elsewhere
Busy Families Drive Decline as Convenience Outpaces Tradition
Chart 64 Value Sales 2020-2030
Mama Shop Operators Face Succession and Cost Hurdles as Shoppers Shift
Digital Payment Adoption Streamlines Operations but Does Not Reverse the Decline
Chart 65 Forecast Value Sales 2020-2030
Lack of Consolidation Leaves Room for New Business Models
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Chart 68 Economic Context for Small Local Grocers
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Small Local Grocers
Chart 72 Population 2020-2030
Chart 73 Population by Generation 2025
General Merchandise Stores in Singapore
Key Data Insights
General Merchandise Stores Summary
Chart 74 Key Industry Trends for General Merchandise Stores
Value-Driven Retail Concepts Gain Ground as Department Stores Downsize
Chart 75 Chinese lifestyle retailer KKV entered the Singapore market in May 2025
Tangs Revitalises Foot Traffic with Michelin Food Court Integration
Chart 76 Tang Plaza opens a food court featuring a range of Michelin recognised food service brands
Kkv’S Singapore Debut Intensifies Discovery-Led Retail Competition
Chart 77 Value Sales 2020-2030
Chart 78 Value Sales by Category 2025
Miniso, Kkv and Oh! Some Boost Sales with Exclusive Ip Collections
Department Stores Lose Ground as Variety Stores Surge on Value
Retail E-Commerce and Cost Sensitivity Reshape Store Strategies
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Chart 81 Analyst Insight for General Merchandise Stores
Takashimaya Leverages Luxury Positioning to Extend Its Lead
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Chart 84 Economic Context for General Merchandise Stores
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for General Merchandise Stores
Chart 88 Population 2020-2030
Chart 89 Population by Generation 2025
Apparel and Footwear Specialists in Singapore
Key Data Insights
Apparel and Footwear Specialists Summary
Chart 90 Key Industry Trends for Apparel and Footwear Specialists
Uniqlo and Adidas Reshape Engagement with Digital and Physical Integration
Chart 91 Adidas new flagship store in Singapore's Jewel Changi airport
Chart 92 Value Sales 2020-2030
Uniqlo and Nike Optimise Store Networks to Maintain Profitability
Click-And-Collect and O2o Integration Drive Convenience and Loyalty.
International Price Competition and Exclusivity Challenge Domestic Loyalty
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Analyst Insight for Apparel and Footwear Specialists
Uniqlo Expands with Local Collaborations to Outpace Rivals
Chart 95 Company Shares 2025
Chart 96 Brand Shares 2025
Chart 97 Economic Context for Apparel and Footwear Specialists
Chart 98 Real Gdp Growth 2020-2030
Chart 99 Inflation 2020-2030
Chart 100 Consumer Context for Apparel and Footwear Specialists
Chart 101 Population 2020-2030
Chart 102 Population by Generation 2025
Appliances and Electronics Specialists in Singapore
Key Data Insights
Appliances and Electronics Specialists Summary
Chart 103 Key Industry Trends for Appliances and Electronics Specialists
Dreame Drives Innovation and Affordability as Shoppers Seek Value
Chart 104 Dreame continues outlet expansion across Singapore
Harvey Norman Uses Ai to Personalise Offline and Online Shopping
Chart 105 Harvey Norman deploys Microsoft Synchronized Shopping for an O2O experience
Chart 106 Value Sales 2020-2030
Online Marketplaces and Regional Brands Disrupt Price Dynamics
Shopee and Tiktok Shop Accelerate Value-Driven Shopping Shift
Chart 107 Forecast Value Sales 2020-2030
Chart 108 Analyst Insight for Appliances and Electronics Specialists
Gain City Expands Megastore Footprint as Rivals Reassess Strategies
Chart 109 Company Shares 2025
Chart 110 Brand Shares 2025
Chart 111 Economic Context for Appliances and Electronics Specialists
Chart 112 Real Gdp Growth 2020-2030
Chart 113 Inflation 2020-2030
Chart 114 Consumer Context for Appliances and Electronics Specialists
Chart 115 Population 2020-2030
Chart 116 Population by Generation 2025
Home Products Specialists in Singapore
Key Data Insights
Home Products Specialists Summary
Chart 117 Key Industry Trends for Home Products Specialists
Cross-Border E-Commerce Platforms Capture Demand for Affordable Home Furnishings
Chart 118 Cross-border e-commerce is a growing threat to homewares and home furnishing stores
Ikea Pop-Up Drives Engagement as Offline Stores Reimagine Shopping Experiences
Chart 119 IKEA Singapore's limited-time pop-up for its collaboration with Gustaf Westman
Chart 120 Value Sales 2020-2030
Chart 121 Value Sales by Category 2025
Pet Ownership Surges as Regulatory Shifts Encourage Adoption
Cross-Border E-Commerce Intensifies Price Competition for Furnishings
Housing Supply and Prudent Spending Boost Demand for Upgrades
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Forecast Value Sales by Category 2025-2030
Chart 124 Analyst Insight for Home Products Specialists
Courts Enhances Store Concepts as Pet Lovers Centre Accelerates Growth
Chart 125 Company Shares 2025
Chart 126 Brand Shares 2025
Chart 127 Economic Context for Home Products Specialists
Chart 128 Real Gdp Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Home Products Specialists
Chart 131 Population 2020-2030
Chart 132 Population by Generation 2025
Health and Beauty Specialists in Singapore
Key Data Insights
Health and Beauty Specialists Summary
Chart 133 Key Industry Trends for Health and Beauty Specialists
Unity Pharmacy and Watsons Drive Digital Health Engagement with Ai and Virtual Services
Chart 134 Unity Pharmacy launches digital wellness assistant powered by AI
Unity Pharmacy’S Ai Assistant and Watsons Virtual Consultations Build Trust and Loyalty
Chart 135 Watsons launches its pharmacy econsultation service, a first in Singapore
Chart 136 Value Sales 2020-2030
Chart 137 Value Sales by Category 2025
Guardian and Watson Expand Private Label to Protect Margins and Attract Value Seekers
Pharmacies and Health and Personal Care Stores Benefit From the Rising Demand for Protein Products
Online and Cross-Border Competition Challenge Traditional Stores, but In-Store Services and Immediate Access Retain Appeal
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Watsons Expands Digital and Physical Presence to Strengthen Leadership
Chart 140 Analyst Insight for Health and Beauty Specialists
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Chart 143 Economic Context for Health and Beauty Specialists
Chart 144 Real Gdp Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Health and Beauty Specialists
Chart 147 Population 2020-2030
Chart 148 Population by Generation 2025
Vending in Singapore
Key Data Insights
Vending Summary
Cashless Convenience Drives Uptake at Unmanned Retail Points
Drinks and Tobacco Vending Secures Top Spot through 24/7 Accessibility
Appliances and Electronics Vending Leverages Innovation for Double-Digit Growth
Chart 149 Value Sales 2020-2030
Chart 150 Value Sales by Category 2025
Springleaf Prata Place Leverages Vending to Expand Meal Access
Iboozee and Popmart Diversify Product Range to Attract New Shoppers
Paynow and Mobile Wallets Transform Payment Habits at Vending Machines
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Coca-Cola Singapore Beverages Defends Lead as Fragmentation Rises
Chart 153 Analyst Insight for Vending
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Chart 156 Economic Context for Vending
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Vending
Chart 160 Population 2020-2030
Chart 161 Population by Generation 2025
Direct Selling in Singapore
Key Data Insights
Direct Selling Summary
Chart 162 Key Industry Trends for Direct Selling
Value-Driven Consumers Accelerate Shift Away From Traditional Sales Channels
Nu Skin Unites Community through Experiential Health and Beauty Innovation
Chart 163 Nu Skin first Discovery Expo of 2026
Chart 164 Value Sales 2020-2030
Chart 165 Value Sales by Category 2025
Nu Skin, Mary Kay and Amway Reinforce Loyalty with E-Commerce Integration
Livestreaming and Digital Platforms Unlock New Engagement Strategies
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Nu Skin and Amway Adapt Digital Outreach to Defend Position
Chart 168 Analyst Insight for Direct Selling
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Chart 171 Economic Context for Direct Selling
Chart 172 Real Gdp Growth 2020-2030
Chart 173 Inflation 2020-2030
Chart 174 Consumer Context for Direct Selling
Chart 175 Population 2020-2030
Chart 176 Population by Generation 2025
Retail E-Commerce in Singapore
Key Data Insights
Retail E-Commerce Summary
Chart 177 Key Industry Trends for Retail E-Commerce
Shopee and Tiktok Shop Fuel Online Competition with Social Commerce and Affiliate Partnerships
Chart 178 Shopee and YouTube partner to launch a shopping affiliate programme in Singapore
Shopee and Lazada Strengthen Loyalty with New Membership and Affiliate Programmes
Chart 179 Lazada launches a membership programme to strengthen customer stickiness and loyalty
Tiktok Shop and Shopee Redefine Engagement with Closed-Loop Social Commerce
Chart 180 Value Sales 2020-2030
Chart 181 Value Sales by Category 2025
Shopee and Zalora Leverage Ai to Drive Merchant and Customer Gains
Tiktok Shop and Shopee Expand Livestreaming to Capture Impulse Sales
Marketplace E-Commerce to Sustain Lead as Grocery E-Commerce Accelerates
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
Chart 184 Analyst Insight for Retail E-Commerce
Shopee Leverages a Mobile-First Strategy to Capture Habitual Shoppers
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
Chart 187 Economic Context for Retail E-Commerce
Chart 188 Real Gdp Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Retail E-Commerce
Chart 191 Population 2020-2030
Chart 192 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Retail
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- Convenience Stores
- Forecourt Retailers
- Supermarkets
- Hypermarkets
- Discounters
- Warehouse Clubs
- Food/Drink/Tobacco Specialists
- Small Local Grocers
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- Department Stores
- Variety Stores
- Apparel and Footwear Specialists
- Appliances and Electronics Specialists
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- Home Improvement and Gardening Stores
- Homewares and Home Furnishing Stores
- Pet Shops and Superstores
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- Beauty Specialists
- Pharmacies
- Optical Goods Stores
- Health and Personal Care Stores
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- Bags and Luggage Specialists
- Jewellery and Watch Specialists
- Sports Goods Stores
- Traditional Toys and Games Stores
- Other Non-Grocery Retailers
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- Fashion Vending
- Health and Beauty Vending
- Appliances and Electronics Vending
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- Alcoholic Drinks Vending
- Hot Drinks Vending
- Soft Drinks Vending
- Tobacco Products Vending
- Foods Vending
- Home Products Vending
- Other Products Vending
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- Apparel and Footwear Direct Selling
- Personal Accessories Direct Selling
- Eyewear Direct Selling
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- Beauty and Personal Care Direct Selling
- Consumer Health Direct Selling
- Tissue and Hygiene Direct Selling
- Appliances and Electronics Direct Selling
- Drinks and Tobacco Direct Selling
- Foods Direct Selling
- Home Products Direct Selling
- Other Products Direct Selling
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- Apparel and Footwear E-Commerce
- Personal Accessories E-Commerce
- Eyewear E-Commerce
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- Beauty and Personal Care E-Commerce
- Consumer Health E-Commerce
- Tissue and Hygiene E-Commerce
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- Consumer Appliances E-Commerce
- Consumer Electronics E-Commerce
- Toys and Games E-Commerce
- Drinks and Tobacco E-Commerce
- Foods E-Commerce
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- Home Care E-Commerce
- Home and Garden E-Commerce
- Pet Care E-Commerce
- Other Products E-Commerce
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- First-Party (1P) Marketplace E-Commerce
- Third-Party (3P) Marketplace E-Commerce
- Grocery E-Commerce
- General Merchandiser E-Commerce
- Apparel and Footwear Specialist E-Commerce
- Appliances and Electronics Specialist E-Commerce
- Home Products Specialist E-Commerce
- Health and Beauty Specialist E-Commerce
- Leisure and Personal Goods Specialist E-Commerce
- Other E-Commerce Retailers
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Retail
Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, wholesale sales (e.g. Cash and Carry), and sales through cannabis dispensaries in markets where cannabis is sold legally. Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.
See all of our definitions
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This report originates from Passport, our Retail research and analysis database.
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