Retailing in China

Retailing in China

EXECUTIVE SUMMARY

Taking an omnichannel approach the key to development

Leading local players seeking out merger and acquisition opportunities

New e-commerce law puts onus on retailers to protect the consumer

Digital membership schemes and data mining

Retailing remains in a strong position as focus shifts to smaller format stores

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Shopping Season Name
618 Shopping Festival
Shopping Season Name
11.11 Shopping Festival

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

CORONAVIRUS (COVID-19)

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources

Convenience Stores in China

HEADLINES

PROSPECTS

Government support results in rapid rise in number of convenience stores

Big data as a way to stay ahead

Fresh food offers potential for convenience stores

COMPETITIVE LANDSCAPE

Lawson continues expansion thanks to cooperation with local players

Meiyijia dwarfs the competition with huge network of outlets

Suning enters the market with new proposition

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Discounters in China

HEADLINES

PROSPECTS

Discounters disappearing from the market following Suning’s acquisition of Dia

Aldi takes first step into Asia

Discounters under threat as low-price business model fails to take hold

COMPETITIVE LANDSCAPE

Wuyuan leads but sees sales decline

Aldi enters China with new brand image

Pinduoduo business model proving successful

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2014-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Hypermarkets in China

HEADLINES

PROSPECTS

Hypermarkets facing mounting competition

Players focus on mini-stores as a way to remain competitive

Operators introduce home delivery services to meet demand for convenience

COMPETITIVE LANDSCAPE

Private label presents opportunities for growth

Yonghui continues to see rapid expansion with focus on premium products

Foreign companies struggle to stay afloat as competition heats up

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Supermarkets in China

HEADLINES

PROSPECTS

Supermarkets go smart as they adapt to the changing needs of a modern China

Supermarkets use store-front warehouses to provide one-hour deliveries

Unusual and premium imported products enter supermarkets

COMPETITIVE LANDSCAPE

New entrants reign in expansion plans after early promise

Yonghui invests in new Freshippo Mini supermarkets

Ele.me provides delivery service to key players

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Traditional Grocery Retailers in China

HEADLINES

PROSPECTS

Traditional grocery retailers under threat from the expansion of modern retailing

LST platform a potential game changer for mom and pop stores

COMPETITIVE LANDSCAPE

Lyfen invests in online sales as competition mounts

Jujube looks to take advantage of an O2O business model

Changing landscape as retailers look towards modernisation

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024

Apparel and Footwear Specialist Retailers in China

HEADLINES

PROSPECTS

Retailers utilising omnichannel approach to remain competitive

Retailers look to create crossovers between the physical and the digital landscape

Fast fashion retailers under pressure as consumers change priorities

COMPETITIVE LANDSCAPE

Uniqlo looking for further expansion due to its success

Heilan Home Co Ltd benefits from focus on domestic brands

Retailers recognise the potential of childrenswear

CHANNEL DATA

Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Electronics and Appliance Specialist Retailers in China

HEADLINES

PROSPECTS

Store-based retailers losing out as consumers look for discounts online

Offline and online players look towards integration to improve sales

Online players enter the offline marketplace to reach more consumers

COMPETITIVE LANDSCAPE

JD.com expands offline following purchase of large stake in Five Star

Suning looks to win share by offering a more developed retailing experience

5G and the internet of things

CHANNEL DATA

Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Health and Beauty Specialist Retailers in China

HEADLINES

PROSPECTS

Thriving beauty industry supports growth of beauty specialist retailers

Fashion and a rise in eye conditions supports growth of optical goods stores

Chemists/pharmacies cooperate with third party delivery companies

COMPETITIVE LANDSCAPE

Watson modernises as it looks to win back younger consumers

Sephora expands with focus on an omnichannel approach

JD.com launches JD Health as part of its “Pharmacy” plan

CHANNEL DATA

Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024

Home and Garden Specialist Retailers in China

HEADLINES

PROSPECTS

Homeowners trade up while smart homes offer strong potential

One-stop shopping concept takes hold

Third- and fourth-tier cities offer strong potential

COMPETITIVE LANDSCAPE

IKEA forms strategic cooperation with Xiaomi

Easyhome benefiting from Alibaba backing

Local player Markor utilising multi-brand strategy to expand its reach

CHANNEL DATA

Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024

Department Stores in China

HEADLINES

PROSPECTS

Department stores diversify their offer to win back shoppers

O2O business model a feature of modern department stores

Mergers and acquisitions play key role as department stores becomes more consolidated

COMPETITIVE LANDSCAPE

SKP keeps one foot in the past and one in the future

Intime fully embraces the digital world

Smaller players under threat as costs escalate

CHANNEL DATA

Table 160 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Department Stores GBO Company Shares: % Value 2015-2019
Table 163 Department Stores GBN Brand Shares: % Value 2016-2019
Table 164 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Variety Stores in China

HEADLINES

PROSPECTS

Muji pursuing lower price strategy

Rising demand for personal lifestyle products encourages new entrants

Clean, minimal and unified designs help to attract consumers

COMPETITIVE LANDSCAPE

MUMOSO expanding at home and abroad

Miniso forms cooperation with Marvel to much fanfare

Muji’s low-pricing strategy losing favour

CHANNEL DATA

Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 170 Variety Stores GBO Company Shares: % Value 2015-2019
Table 171 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 172 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 173 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Warehouse Clubs in China

HEADLINES

PROSPECTS

Smaller families could pose a challenge to warehouse clubs

Private label key to attracting consumers

Fresh food the way to a shopper’s heart

COMPETITIVE LANDSCAPE

Costco makes strong entry into China with first offline store

Wumart buys controlling share in Metro

Sam’s Club focuses on customer experience as a way to win share

CHANNEL DATA

Table 176 Warehouse Clubs: Value Sales, Outlets and Selling Space 2014-2019
Table 177 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 178 Warehouse Clubs GBO Company Shares: % Value 2015-2019
Table 179 Warehouse Clubs GBN Brand Shares: % Value 2016-2019
Table 180 Warehouse Clubs LBN Brand Shares: Outlets 2016-2019
Table 181 Warehouse Clubs LBN Brand Shares: Selling Space 2016-2019
Table 182 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 183 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024

Direct Selling in China

HEADLINES

PROSPECTS

Quanjian scandal rocks consumer health direct selling

100-day campaign launched to bring scrutiny to consumer health direct selling

Direct selling employees have heads turned by social commerce

COMPETITIVE LANDSCAPE

Amway looks to win back share through a digital strategy

100-day action hits company sales

Infinitus retains narrow lead but negative media coverage hurts sales

CHANNEL DATA

Table 184 Direct Selling by Category: Value 2014-2019
Table 185 Direct Selling by Category: % Value Growth 2014-2019
Table 186 Direct Selling GBO Company Shares: % Value 2015-2019
Table 187 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 188 Direct Selling Forecasts by Category: Value 2019-2024
Table 189 Direct Selling Forecasts by Category: % Value Growth 2019-2024

Homeshopping in China

HEADLINES

PROSPECTS

Homeshopping under pressure due to competition from e-commerce and the rise of internet TV

China’s ageing population provides solid sales base

Livestreaming presents a new challenge for homeshopping

COMPETITIVE LANDSCAPE

OCJ opens store on Suning.com as part of cooperation agreement

New competition unlikely due to barriers to entry

Happigo to acquire online video platform Mango TV

CHANNEL DATA

Table 190 Homeshopping by Category: Value 2014-2019
Table 191 Homeshopping by Category: % Value Growth 2014-2019
Table 192 Homeshopping GBO Company Shares: % Value 2015-2019
Table 193 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 194 Homeshopping Forecasts by Category: Value 2019-2024
Table 195 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Vending in China

HEADLINES

PROSPECTS

Smart vending machines a sign of the future

Vending sees greater variety

New technology allows players to track consumer behaviour and manage inventories

COMPETITIVE LANDSCAPE

As vending modernises leading players look for new opportunities

Blind box craze boosts sales through traditional toys and games vending

Ubox extends lead with broad offer

CHANNEL DATA

Table 196 Vending by Category: Value 2014-2019
Table 197 Vending by Category: % Value Growth 2014-2019
Table 198 Vending GBO Company Shares: % Value 2015-2019
Table 199 Vending GBN Brand Shares: % Value 2016-2019
Table 200 Vending Forecasts by Category: Value 2019-2024
Table 201 Vending Forecasts by Category: % Value Growth 2019-2024

E-Commerce in China

HEADLINES

PROSPECTS

E-commerce becoming the preferred way of shopping for more consumers

Rural areas offer strong potential for e-commerce

Livestreaming the future of e-commerce?

COMPETITIVE LANDSCAPE

Alibaba acquires Kaola cross-border e-commerce platform

Amazon marketplace exits China due to strong competition

Tmall focuses on B2B operations

CHANNEL DATA

Table 202 E-Commerce by Channel and Category: Value 2014-2019
Table 203 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 204 E-Commerce GBO Company Shares: % Value 2015-2019
Table 205 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 206 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 207 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024

Mobile E-Commerce in China

HEADLINES

PROSPECTS

WeChat mini-programs changing the face of e-commerce

Consumers embrace social commerce

Retailers investing in the potential of mobile e-commerce

COMPETITIVE LANDSCAPE

Pinduoduo enters cross-border e-commerce with “Duoduo International”

After rapid rise Xiaohongshu is forced to take step back following investigation

Mobile e-commerce benefits from partnerships with internet giants

CHANNEL DATA

Table 208 Mobile E-Commerce: Value 2014-2019
Table 209 Mobile E-Commerce: % Value Growth 2014-2019
Table 210 Mobile E-Commerce Forecasts: Value 2019-2024
Table 211 Mobile E-Commerce Forecasts: % Value Growth 2019-2024

Food and Drink E-Commerce in China

HEADLINES

PROSPECTS

Fresh food e-commerce sees surge in demand

E-commerce increasingly used as initial launchpad for new products

Holiday promotions continue to drive growth

COMPETITIVE LANDSCAPE

Miss Fresh benefiting from increase in home cooking

Three Squirrels looks to build on online success with brick-and-mortar outlets

JD.com and Alibaba continue to play strong role in food and drink e-commerce

CHANNEL DATA

Table 212 Food and Drink E-Commerce: Value 2014-2019
Table 213 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 214 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 215 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024

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