Retailing in China

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in China?
  • Which are the leading retailers in Retailing in China?
  • How are products distributed in Retailing in China?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in China?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in China

Retailing in 2021: The big picture
Accelerated adoption of online to offline shopping
Boycotts related to political tensions and rising consumer nationalism
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
6.18 Shopping Festival
11.11 Shopping Festival
Payments
Delivery and collection
Emerging business models
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Convenience Stores in China

KEY DATA FINDINGS

Continued solid growth, although performances vary depending on location
Meiyijia sustains its lead thanks to its massive outlet network
Accelerated development of contactless and delivery during the pandemic
Convenience stores shift their focus to better compete with other grocery retailers
Digital capability is the key focus area
Policy support and capital inflow set to fuel expansion prospects
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in China

KEY DATA FINDINGS

Discounters continues to struggle in China
Private label is the core strategy of discounters, but this is not proving successful
Aldi continues to expand its store network and tests a new format
Local retailers are piloting discounter formats
Rising acceptance of private label amongst consumers could offer opportunities
Food and drinks retailers offering soon-to-expire products set to gain popularity
Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Discounters GBO Company Shares: % Value 2017-2021
Table 83 Discounters GBN Brand Shares: % Value 2018-2021
Table 84 Discounters LBN Brand Shares: Outlets 2018-2021
Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in China

KEY DATA FINDINGS

Little movement in sales as grocery retailers remain open during lockdowns
Accelerated channel shift towards e-commerce amidst the pandemic
RT Mart serves as a fulfilment centre for Alibaba’s Tmall Supermarket
Continued scaling down from large hypermarkets
Digitalisation a key success factor in a digital-first environment
Hyperlocal delivery helps hypermarkets to survive
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in China

KEY DATA FINDINGS

COVID-19 impact helps to maintain growth for supermarkets in 2021
JD.com to accelerate expansion plan for SEVEN FRESH
Small format supermarkets gain popularity in high-tier cities
O2O will remain an important strategy for supermarkets
Players invest in warehouse-based stores
Digitalisation provides an avenue to success in grocery retailing
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Supermarkets GBO Company Shares: % Value 2017-2021
Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in China

KEY DATA FINDINGS

Sales of wet markets rebound after hit from COVID-19 in 2020
Traditional grocery retailers remains highly fragmented
Alibaba and JD.com continue to transform and upgrade mom-and-pop stores
Traditional grocery retailers declining in popularity amongst the younger population
Community fresh food specialist QianDama set to continue its expansion
Food/drink/tobacco specialists likely to have to turn to e-commerce to survive
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in China

KEY DATA FINDINGS

Rebound in 2021, but not to the pre-pandemic level of sales
Sportswear stores benefit from consumers leading healthier lifestyles
COVID-19 bolsters the importance of social media marketing
Offline stores serve as experience centres
Nike connects offline and online consumers
Outlet stores in shopping centres offer high value and inventory benefits
Table 108 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 110 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 111 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 112 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 114 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in China

KEY DATA FINDINGS

Signs of recovery, but e-commerce retains some consumers who shifted channels
Leading players leverage consumer loyalty to maintain their positions
JD.com expands its offline presence with experience stores
Store-based retailers need to rethink their role after the shift to e-commerce
Omnichannel retailing will be crucial
Leading players to tap into the consumption potential in lower-tier cities
Table 116 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 118 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 119 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 120 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 122 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in China

KEY DATA FINDINGS

Chemists/pharmacies maintains solid growth, as the products sold are essential
K-Beauty brands close bricks-and-mortar stores
The Colorist quickly emerges as a strong competitor
Hyperlocal delivery services set to continue to grow
Increasing popularity of on-demand delivery will transform offline stores
Optical goods stores set to gradually adopt clicks-and-mortar business model
Table 124 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 126 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 128 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 129 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 130 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 132 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 134 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in China

KEY DATA FINDINGS

Strong rebound in 2021 as consumers still value the in-store experience
One-stop shopping destinations
Fragmented competitive environment
Accelerated shift to digital channels and the expansion of retailers’ digital presence
VR set to enhance the purchasing experience
Table 136 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 138 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 139 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 140 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 141 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 142 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 144 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 146 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in China

KEY DATA FINDINGS

Department stores shows a dynamic rebound in 2021
Beauty products lead recovery in department stores, but other categories follow
Department stores adopt digital strategies
Experiential retail spaces provide an opportunity to drive consumer traffic
Omnichannel integration will be imperative for department stores
Department stores eye duty free as a potential growth driver
Table 148 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 149 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 150 Department Stores GBO Company Shares: % Value 2017-2021
Table 151 Department Stores GBN Brand Shares: % Value 2018-2021
Table 152 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 153 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 154 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 155 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in China

KEY DATA FINDINGS

The entry of more players accelerates the growth of variety stores
Social media marketing stimulates e-commerce sales during lockdowns
Omnichannel integration drives development in variety stores
IP cobranding will still be seen from players in variety stores
Private traffic will be a key factor for variety stores to achieve customer acquisition
Innovative membership programmes offer a way to stay ahead of the field
Table 156 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 157 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 158 Variety Stores GBO Company Shares: % Value 2017-2021
Table 159 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 160 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 161 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 162 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 163 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in China

KEY DATA FINDINGS

Warehouse clubs thrives in China
Competition intensifies as local players rush into the channel
Sam’s Club eyes major expansion in China
Omnichannel strategy remains important to reach more consumers
Exclusivity is core to the business model
Table 164 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 165 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 166 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 167 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 168 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 169 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 170 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 171 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in China

KEY DATA FINDINGS

Little recovery seen for direct selling in 2021
Direct sellers turn to digitalisation to survive the pandemic
Amway focuses on health and nutrition
Competition from social commerce set to contribute to decline in the forecast period
Offline gatherings will continue to dominate
Table 172 Direct Selling by Category: Value 2016-2021
Table 173 Direct Selling by Category: % Value Growth 2016-2021
Table 174 Direct Selling GBO Company Shares: % Value 2017-2021
Table 175 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 176 Direct Selling Forecasts by Category: Value 2021-2026
Table 177 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in China

KEY DATA FINDINGS

Homeshopping continues to decline in 2021
Homeshopping players cooperate with China’s Poverty Alleviation Project
Homeshopping festivals a key strategy
Homeshopping players actively expand their business models
Public welfare activities will play a more important role in homeshopping
Diverse shopping methods set to improve the convenience of homeshopping
Table 178 Homeshopping by Category: Value 2016-2021
Table 179 Homeshopping by Category: % Value Growth 2016-2021
Table 180 Homeshopping GBO Company Shares: % Value 2017-2021
Table 181 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 182 Homeshopping Forecasts by Category: Value 2021-2026
Table 183 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in China

KEY DATA FINDINGS

Vending maintains growth and has the potential to continue to expand
Toys vending sees dynamic growth
Official policies support development of vending
Multiple payment methods will support the growth of vending
Fresh food vending and hotel mini vending machines to see further penetration
Innovative information services offer new uses for vending
Table 184 Vending by Category: Value 2016-2021
Table 185 Vending by Category: % Value Growth 2016-2021
Table 186 Vending GBO Company Shares: % Value 2017-2021
Table 187 Vending GBN Brand Shares: % Value 2018-2021
Table 188 Vending Forecasts by Category: Value 2021-2026
Table 189 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in China

KEY DATA FINDINGS

Continued channel shift by consumers supports growth of e-commerce
JD’s platform sees expansion, benefiting from crackdown on “picking one from two”
E-commerce giants highlight social responsibility actions
Continued growth, with opportunities in areas with limited access to stores
Government to further promote e-commerce development
Heavy investment in logistics to address last-mile delivery challenges
Table 190 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 191 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 192 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 193 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 194 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 195 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in China

KEY DATA FINDINGS

Mobile e-commerce completely dominates overall e-commerce
Douyin introduces interest-based e-commerce
Rise of private traffic
Livestreaming to be regulated
Table 196 Mobile E-Commerce (Goods): Value 2016-2021
Table 197 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 198 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 199 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in China

KEY DATA FINDINGS

COVID-19 pushes consumers to move online for purchases of food and drink
Pinduoduo leads the online farm-to-table movement
Dingdong and Missfresh both file to go public in 2021
Heat of the community group buying model expected to cool down
Buying fresh food online increasingly accepted by older generations
Players will turn to O2O to survive
Table 200 Food and Drink E-Commerce: Value 2016-2021
Table 201 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 202 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 203 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce

Retailing

Sales of new and used goods to the general public for personal or household consumption. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts, fuel. Also excludes foodservice, rental and hire and wholesale industries (Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retailing is the aggregation of Store-based retailing and Non-store retailing. Retailing excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, ie retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer which is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retailing. In relation to click and collect purchases (i.e. where purchases are made over the internet but picked up at store) where the sales data is attributed depends on where the payment is made: If payment is made in store, then the sale is included in store-based sales. If payment is made over the internet, then the sale is included in internet retailing.

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This report originates from Passport, our Retailing research and analysis database.

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