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Retailing in Nigeria

March 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Nigeria?
  • Which are the leading retailers in Retailing in Nigeria?
  • How are products distributed in Retailing in Nigeria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Nigeria?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in Nigeria

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
E-commerce players seek to move away from cash on demand
Modern grocery retail formats continue to gain ground on traditional outlets
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 3 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 5 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 7 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 11 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 13 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 23 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 25 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 27 Retailing GBO Company Shares: % Value 2016-2020 Table 28 Retailing GBN Brand Shares: % Value 2017-2020 Table 29 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 30 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 32 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 34 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 35 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 42 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 43 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources

Convenience Stores in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Restrictions on opening hours and economic shock of pandemic led to an accelerated decline in convenience store retail current value sales
Best Choice struggles with high prices, while Addide focuses on social media to drive growth in footfall
Increased bulk buying benefits supermarkets at the expense of convenience stores

RECOVERY AND OPPORTUNITIES

Easing of COVID-19 restrictions will help to drive rebound in retail current value sales
Population growth and urbanisation will help to drive expansion in the number of convenience stores
Government campaign to make traditional grocery retailers tax compliant should make convenience stores more competitive on price

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 74 Convenience Stores GBO Company Shares: % Value 2016-2020 Table 75 Convenience Stores GBN Brand Shares: % Value 2017-2020 Table 76 Convenience Stores LBN Brand Shares: Outlets 2017-2020 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2017-2020 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Discounters in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Strong increase in import costs makes discounters less competitive on price
Leader Dia targets densely populated urban neighbourhoods
Xenophobic rioting leads South African banner U-Save to exit

RECOVERY AND OPPORTUNITIES

Economic recovery will drive rebound in retail current value sales
Discounters will seek to foster domestic supply chains
New entrants will help to drive growth in store numbers

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2020 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 82 Discounters GBO Company Shares: % Value 2016-2020 Table 83 Discounters GBN Brand Shares: % Value 2017-2020 Table 84 Discounters LBN Brand Shares: Outlets 2017-2020 Table 85 Discounters LBN Brand Shares: Selling Space 2017-2020 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Hypermarkets in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movement hit hypermarkets particularly hard
Retail Supermarkets Nigeria Ltd puts Shoprite on the auction block
New store openings stall

RECOVERY AND OPPORTUNITIES

Recovery in retail current value sales will be sluggish
Change in ownership at Shoprite could impact store numbers
Entry of Pick n Pay will intensify competition

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 90 Hypermarkets GBO Company Shares: % Value 2016-2020 Table 91 Hypermarkets GBN Brand Shares: % Value 2017-2020 Table 92 Hypermarkets LBN Brand Shares: Outlets 2017-2020 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2017-2020 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Supermarkets in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Stockpiling counterbalances supply-chain disruption and economic shock of pandemic
Higher prices weigh on consumer demand
Leader Spar forced to temporarily close some stores due to product shortages

RECOVERY AND OPPORTUNITIES

Economic revival and supply-chain stability will buoy the rate of growth in retail current value sales
Small investors will help to drive strong growth in store numbers
With internet use on the rise, e-commerce will grow in importance

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2015-2020 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 98 Supermarkets GBO Company Shares: % Value 2016-2020 Table 99 Supermarkets GBN Brand Shares: % Value 2017-2020 Table 100 Supermarkets LBN Brand Shares: Outlets 2017-2020 Table 101 Supermarkets LBN Brand Shares: Selling Space 2017-2020 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Traditional Grocery Retailers in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions weigh heavily on traditional grocery retailers, while a difficult economic environment undermines demand
Traditional grocery retailers boosted by increased demand for alcoholic beverages and restrictions on the operations of open markets and street hawkers
Traditional grocery retailers continue to come under pressure from the expansion of modern grocery retail outlets

RECOVERY AND OPPORTUNITIES

Economic recovery will drive a strong recovery in retail current value sales
Traditional grocery stores will remain an attractive investment opportunity
Significant potential for growth in mobile payments, if the central bank plays ball

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Apparel and Footwear Specialist Retailers in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads consumers to trade down and boosts demand for second-hand apparel and footwear
Leader Pep appeals to middle-income consumers
Mr Price pulls the plug, blaming the country’s “volatility”

RECOVERY AND OPPORTUNITIES

Recovery will be subdued, with informal retailers and second-hand clothes dealers continuing to account for the bulk of retail current value sales
Young Nigerians are becoming more interested in fashion
As internet use continues to expand, social media will grow in importance as a marketing tool

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Home and Garden Specialist Retailers in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic led consumers to reduce their spending on big-ticket items like home furnishings
In spite of inflationary pressure, Vitafoam Nigeria Plc freezes its prices
Mouka Ltd burnishes its CSR credentials with COVID-19 donation

RECOVERY AND OPPORTUNITIES

Population growth will be the most important driver of demand growth
Government faces an uphill battle to boost home ownership
Hypermarkets represent a growing competitive threat to home and garden specialists

CHANNEL DATA

Table 120 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 121 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 122 Sales in Home and Garden Specialist Retailers by Channel: Value 2015-2020 Table 123 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2015-2020 Table 124 Home and Garden Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 125 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 126 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 127 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 128 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 129 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 130 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2020-2025 Table 131 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2020-2025

Department Stores in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions led to reduced footfall and supply-chain issues, in addition to dampening demand
A retail niche serving middle- and high-income consumers
Pandemic forces Everyday Group to delay its expansion plans

RECOVERY AND OPPORTUNITIES

Department stores will see retail current value sales rebound strongly during 2021, as their affluent customer base begins to spend again
New store openings will drive robust growth in the retail current value sales of department stores
Department stores cannot ignore e-commerce forever

CHANNEL DATA

Table 132 Department Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 133 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 134 Department Stores GBO Company Shares: % Value 2016-2020 Table 135 Department Stores GBN Brand Shares: % Value 2017-2020 Table 136 Department Stores LBN Brand Shares: Outlets 2017-2020 Table 137 Department Stores LBN Brand Shares: Selling Space 2017-2020 Table 138 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 139 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Variety Stores in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Pandemic leads to reduced footfall and a decline in discretionary spending
Number of outlets continues to expand, but Miniso Nigeria slows its growth
Konga’s omnichannel strategy helps it to weather lockdown better than its rivals

RECOVERY AND OPPORTUNITIES

Post-pandemic economic recovery will drive acceleration in retail current value sales growth
Miniso and Konga will continue to open new stores
Konga is well placed to benefit from growing consumer interest in e-commerce

CHANNEL DATA

Table 140 Variety Stores: Value Sales, Outlets and Selling Space 2015-2020 Table 141 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 142 Variety Stores GBO Company Shares: % Value 2016-2020 Table 143 Variety Stores GBN Brand Shares: % Value 2017-2020 Table 144 Variety Stores LBN Brand Shares: Outlets 2017-2020 Table 145 Variety Stores LBN Brand Shares: Selling Space 2017-2020 Table 146 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 147 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Warehouse Clubs in Nigeria

2020 IMPACT

Direct Selling in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Pandemic makes it more difficult to meet with clients and undermines their purchasing power
Pandemic underlines growing importance of social media
Emphasis on health and wellness helps leader Forever Living Products Nigeria Ltd boost its retail value share

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery will be sluggish, as economic impact of COVID-19 will continue to weigh on consumer confidence
The line between direct selling and e-commerce will blur
Health and beauty specialist retailers will pose a growing competitive threat to direct sellers like Forever Living

CHANNEL DATA

Table 148 Direct Selling by Category: Value 2015-2020 Table 149 Direct Selling by Category: % Value Growth 2015-2020 Table 150 Direct Selling GBO Company Shares: % Value 2016-2020 Table 151 Direct Selling GBN Brand Shares: % Value 2017-2020 Table 152 Direct Selling Forecasts by Category: Value 2020-2025 Table 153 Direct Selling Forecasts by Category: % Value Growth 2020-2025

Homeshopping in Nigeria

2020 IMPACT

Vending in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Restrictions on movement hit vending particularly hard
Currency depreciation makes vending machines more expensive
Leader Citiserve Ltd focuses on soft drinks

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery will be driven by consumers spending less time at home
Proliferation of vending machines will drive growth in retail current value sales
Intense competition from bricks-and-mortar retailers limits growth potential

CHANNEL DATA

Table 154 Vending by Category: Value 2015-2020 Table 155 Vending by Category: % Value Growth 2015-2020 Table 156 Vending GBO Company Shares: % Value 2016-2020 Table 157 Vending GBN Brand Shares: % Value 2017-2020 Table 158 Vending Forecasts by Category: Value 2020-2025 Table 159 Vending Forecasts by Category: % Value Growth 2020-2025

E-Commerce in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Despite COVID-19 disruption, retail current value sales continued to grow, as a growing number of affluent consumers try e-commerce
Pandemic drives some grocery retailers online
Jumia Technologies AG weathers short-term supply-chain issues to remain dominant

RECOVERY AND OPPORTUNITIES

Increased internet use will help to drive accelerated growth in e-commerce
Cashless payments will grow in popularity
Omnichannel retail and click-and-collect will become more commonplace

CHANNEL DATA

Table 160 E-Commerce by Channel and Category: Value 2015-2020 Table 161 E-Commerce by Channel and Category: % Value Growth 2015-2020 Table 162 E-Commerce GBO Company Shares: % Value 2016-2020 Table 163 E-Commerce GBN Brand Shares: % Value 2017-2020 Table 164 Forecast E-Commerce by Channel and Category: Value 2020-2025 Table 165 Forecast E-Commerce by Channel and Category: % Value Growth 2020-2025

Mobile E-Commerce in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 disrupts supply chains and deliveries and leads many consumers to reduce their discretionary spending
Cheaper smartphones and more affordable mobile internet make mobile e-commerce more accessible.
Pandemic drives boom in demand for food delivery apps

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound and increased internet use will drive strong growth
Spurred by COVID-19, Nigerian consumers are becoming more comfortable using their mobile phones to make payments
As apps proliferate, competition will intensify

CHANNEL DATA

Table 166 Mobile E-Commerce: Value 2015-2020 Table 167 Mobile E-Commerce: % Value Growth 2015-2020 Table 168 Mobile E-Commerce Forecasts: Value 2020-2025 Table 169 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

Food and Drink E-Commerce in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions and supply-chain disruption encouraged consumers to stock up on food and drink online
COVID-19 prompts grocery retailers to rush online
Young professionals and working women drive growth, but demand largely remains limited to affluent consumers

RECOVERY AND OPPORTUNITIES

Demand growth will be robust,
Jumia Technologies AG appears well placed to dominate
Food and drink e-commerce will remain a niche

CHANNEL DATA

Table 170 Food and Drink E-Commerce: Value 2015-2020 Table 171 Food and Drink E-Commerce: % Value Growth 2015-2020 Table 172 Food and Drink E-Commerce Forecasts: Value 2020-2025 Table 173 Food and Drink E-Commerce Forecasts: % Value Growth 2020-2025

Electronics and Appliance Specialist Retailers in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads many consumers to tighten their belts and reduce their discretionary spending
Samsung partners with Cash & Carry
With 70 stores nationwide, Slot Systems Ltd remains the leader in a highly fragmented landscape

RECOVERY AND OPPORTUNITIES

Local consumer interest in gadgets will continue to grow, but most will buy them from informal retailers or second hand
E-commerce will expand but will largely remain limited to lower-value items
Non-specialists like Spar and Game may pose a competitive threat

CHANNEL DATA

Table 174 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 175 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 176 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 177 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 178 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 179 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 180 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 181 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Health and Beauty Specialist Retailers in Nigeria

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for dietary supplements and vitamins, but counterfeit products remain a major issue
Lockdown forces some marginal players to exit
Competition regulator clamps down pandemic-related price increases for some medications

RECOVERY AND OPPORTUNITIES

Demand for non-essential products will be slow to recover, as the economic impact of the pandemic will linger
Chains will proliferate, as players like Lifestores Healthcare seeks to build scale
Franchising set to grow in popularity

CHANNEL DATA

Table 182 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 183 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 184 Sales in Health and Beauty Specialist Retailers by Channel: Value 2015-2020 Table 185 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2015-2020 Table 186 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2016-2020 Table 187 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2017-2020 Table 188 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2017-2020 Table 189 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2017-2020 Table 190 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 191 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 192 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2020-2025 Table 193 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2020-2025
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This report originates from Passport, our Retailing research and analysis database.

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