Table of Contents
Retailing in Nigeria
EXECUTIVE SUMMARY
The Nigerian economy begins to recover in 2019, boosted by the rise in consumer spending confidence and growing employment
The expansion of modern grocery retailing threatens the sales performance of traditional retailers in Nigeria
The rise of convenience-driven consumers shapes retailing, as players respond to the demands of the growing urban communities
The increasing internet access and the growing tech-savvy population boosts growth in e-commerce and mobile e-commerce, which is set to perform well over the forecast
Solid growth is expected over the forecast period, as players respond to the growing demand of consumers, especially convenience-driven consumers in Nigeria
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments and delivery
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 3 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 5 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 7 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 11 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 25 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 27 Retailing GBO Company Shares: % Value 2015-2019
Table 28 Retailing GBN Brand Shares: % Value 2016-2019
Table 29 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 30 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 32 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 34 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 35 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 42 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 43 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 2 Research Sources
Convenience Stores in Nigeria
HEADLINES
PROSPECTS
Urbanisation and the rise of convenience-driven consumers boost value sales for convenience stores
Convenience stores benefit from close proximity to consumers, ideal for those who do not have the means to make bulk purchases
As satellite towns evolve into cities, growth is predicted over the forecast period, further boosted by the favourable economic landscape
COMPETITIVE LANDSCAPE
Addide Supermarket retains its lead in the landscape, benefiting from locations in highly populated working and residential environments
Best Choice closes its doors in some locations, however, the player plans to expand into different areas across the forecast period
Convenience stores sees fierce competition from supermarkets, which are expanding across residential areas
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 74 Convenience Stores GBO Company Shares: % Value 2015-2019
Table 75 Convenience Stores GBN Brand Shares: % Value 2016-2019
Table 76 Convenience Stores LBN Brand Shares: Outlets 2016-2019
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2016-2019
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Discounters in Nigeria
HEADLINES
PROSPECTS
Discounters is an emerging channel, driven by the growth of younger, convenience-driven consumers
Increasing consumer awareness of the benefits of discounters and its low price points will drive growth across the forecast period
Price-sensitive consumers are set to drive up value sales in discounts, which will further benefit from new players entering the landscape
COMPETITIVE LANDSCAPE
Dia continues to lead discounters, benefiting from locating itself within residential neighbourhoods where demand is high
Newer player U-Save ranks second, driving sales through offering cost-savings to consumers
As discounters continues to grow, there will be an increase in competitors on the landscape
CHANNEL DATA
Table 80 Discounters: Value Sales, Outlets and Selling Space 2015-2019
Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2019
Table 82 Discounters GBO Company Shares: % Value 2015-2019
Table 83 Discounters GBN Brand Shares: % Value 2016-2019
Table 84 Discounters LBN Brand Shares: Outlets 2016-2019
Table 85 Discounters LBN Brand Shares: Selling Space 2016-2019
Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Hypermarkets in Nigeria
HEADLINES
PROSPECTS
Easy bulk-purchasing partnered with convenient car parking facilities will continue to drive growth in hypermarkets
The opening of new outlets is expected to continue over the forecast period, boosting growth for hypermarkets
Growth is boosted by instore facilities, promotions and a pleasant shopping environment
COMPETITIVE LANDSCAPE
Retail Supermarkets Nigeria Ltd dominates the landscape, with stores in strategic locations that attract young adults through the doors
Next Cash & Carry competes against Shoprite, set to expand its outlets over the forecast period
Hypermarkets compete with other modern grocery retailers, offering a wide variety of goods to consumers
CHANNEL DATA
Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 90 Hypermarkets GBO Company Shares: % Value 2015-2019
Table 91 Hypermarkets GBN Brand Shares: % Value 2016-2019
Table 92 Hypermarkets LBN Brand Shares: Outlets 2016-2019
Table 93 Hypermarkets LBN Brand Shares: Selling Space 2016-2019
Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Supermarkets in Nigeria
HEADLINES
PROSPECTS
Growth is boosted by the rise of the urban population and an increase in disposable incomes
Supermarkets attract investment from business owners looking to capitalise on their success
Price stability and the steady economy will boost value sales over the forecast period
COMPETITIVE LANDSCAPE
Spar retains its lead in 2019, celebrating nine years in the landscape by offering promotions to consumers
Goodies Supermarket ranks second, having expanded its stores to highly populated locations
There is fierce competition within supermarkets, which is set to increase as 24-hour openings arrive
CHANNEL DATA
Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2014-2019
Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 98 Supermarkets GBO Company Shares: % Value 2015-2019
Table 99 Supermarkets GBN Brand Shares: % Value 2016-2019
Table 100 Supermarkets LBN Brand Shares: Outlets 2016-2019
Table 101 Supermarkets LBN Brand Shares: Selling Space 2016-2019
Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Traditional Grocery Retailers in Nigeria
HEADLINES
PROSPECTS
Extended opening hours and convenient locations drives sales for traditional grocery retailers
The minimal workings costs make traditional grocery retailers attractive business propositions for Nigerians
Modern grocery retailers are a threat, but low price points will keep traditional grocery retailers performing well
COMPETITIVE LANDSCAPE
Traditional grocery retailers remains a fragmented landscape, as players continue to enter the landscape over the forecast period
Habib Yoghurt is first with a marginal lead, benefiting from a successful franchise expansion strategy
Strong competition comes from modern grocery retailers, who attract consumers through pleasant environments and larger selling spaces
CHANNEL DATA
Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2014-2019
Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2014-2019
Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2014-2019
Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2019-2024
Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2019-2024
Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2019-2024
Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Apparel and Footwear Specialist Retailers in Nigeria
HEADLINES
PROSPECTS
Rising disposable incomes will boost growth for apparel and footwear specialist retailers over the forecast period
Fashion minded younger consumers are driving sales, seeking the latest trends
The modernisation of retail boosts the development of apparel and footwear specialist retailers
COMPETITIVE LANDSCAPE
Pepkor Holdings leads, offering clothes for men, woman and children through its offering, Pep
Fast Forward Retail comes in second place, however Needles and Thread remains the second favoured brand
Premium players are set to offer discounts to engage consumers and boost sales over the forecast period
CHANNEL DATA
Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Electronics and Appliance Specialist Retailers in Nigeria
HEADLINES
PROSPECTS
The growing urban population and rise in disposable incomes is set to boost growth over the forecast period
Innovations in electronic goods continue to drive sales and attract tech-savvy young adults
Increasing internet access and the rise of busy lifestyles sees an increase sales for mobile phones and convenient appliances
COMPETITIVE LANDSCAPE
Slot Systems leads a highly fragmented channel, offering quality mobile phones to Nigerian consumers
Fouani Nigeria Ltd comes in second, attracting consumers through after-sales support, and products to suit all consumer income-levels
Cash & carry is a popular electronics and appliances retailer, while hypermarkets remain competitive
CHANNEL DATA
Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Health and Beauty Specialist Retailers in Nigeria
HEADLINES
PROSPECTS
Sales are driven by Nigerians increasing awareness of health issues
Chemist/pharmacies are converting to become health and beauty specialist retailers, increasing value sales by offering a wider variety of goods
Young adult female adults are boosting sales of make-up, driving sales for beauty specialists
COMPETITIVE LANDSCAPE
The landscape sees growing competition from supermarkets, hypermarkets and direct selling channels
Health Plus Integrated Pharmacy leads the landscape, offering a wide range of health-related products to consumers
Beauty specialist retailer Essenza comes in second, offering a wide range of premium fragrances, cosmetics and skin care
CHANNEL DATA
Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
Home and Garden Specialist Retailers in Nigeria
HEADLINES
PROSPECTS
An increase in economic growth and a rise in consumers trading-up drove sales in 2019
The growing urban population of Nigeria supports the demand for home and garden specialist retailers
The increasing number of new homeowners is driving growth in home and garden specialist retailers
COMPETITIVE LANDSCAPE
Vitafoam Nigeria leads the landscape, with high levels of consumer confidence and quality goods
Mouka Foam comes in second place, with the largest number of outlets in the country and frequent advertising campaigns
As the economy recovers, consumers are set to switch back to branded goods
CHANNEL DATA
Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2014-2019
Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2014-2019
Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2019-2024
Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2019-2024
Department Stores in Nigeria
HEADLINES
PROSPECTS
Growth is predicted to heavily increase as the economic and middle class both grow over the forecast period
New outlets across the forecast period will drive sales for department stores
Expansion over the forecast period is expected to be limited due to limited selling space
COMPETITIVE LANDSCAPE
Everyday Supermarket leads the landscape, ideally located in Port Harcourt, popular with expats and high-income consumers
Sahad Stores comes in second place, with a strong presence in major cities in the North of the country
Competition for other retail outlets, such as hypermarkets, will continue to impact growth over the forecast period
CHANNEL DATA
Table 160 Department Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 162 Department Stores GBO Company Shares: % Value 2015-2019
Table 163 Department Stores GBN Brand Shares: % Value 2016-2019
Table 164 Department Stores LBN Brand Shares: Outlets 2016-2019
Table 165 Department Stores LBN Brand Shares: Selling Space 2016-2019
Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Variety Stores in Nigeria
HEADLINES
PROSPECTS
Variety stores continues its fast growth with new players entering the landscape, expanding further over the forecast period
E-commerce giant Konga is acquired by Zinox Group, bringing Konga stores to the landscape
The increasing young adult population and the rise of urban areas boosts growth in variety stores
COMPETITIVE LANDSCAPE
Zinox leads variety stores with Konga, a player that benefits from its established reputation in 2019
Miniso Nigeria ranks second place, due to its new concept stores that attract and entertain consumers
The ongoing expansion of variety stores is set to boost growth over the forecast period
CHANNEL DATA
Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2014-2019
Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2019
Table 170 Variety Stores GBO Company Shares: % Value 2015-2019
Table 171 Variety Stores GBN Brand Shares: % Value 2016-2019
Table 172 Variety Stores LBN Brand Shares: Outlets 2016-2019
Table 173 Variety Stores LBN Brand Shares: Selling Space 2016-2019
Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Direct Selling in Nigeria
HEADLINES
PROSPECTS
Economic improvements is set to boost growth and drive sales in direct selling over the forecast period
An increase in sales and internet users will boost sales in direct selling are expected to rise
An increasing middle-class population will drive channel growth over the forecast period
COMPETITIVE LANDSCAPE
Oriflame ranks first, benefiting from strong demand, particularly among working women
Forever Living Products maintains a strong position, having high levels of recognition and benefiting from a wide range of quality products
Growing competition comes from health and beauty specialist retailers, as well as supermarkets who sell similar products
CHANNEL DATA
Table 176 Direct Selling by Category: Value 2014-2019
Table 177 Direct Selling by Category: % Value Growth 2014-2019
Table 178 Direct Selling GBO Company Shares: % Value 2015-2019
Table 179 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 180 Direct Selling Forecasts by Category: Value 2019-2024
Table 181 Direct Selling Forecasts by Category: % Value Growth 2019-2024
Vending in Nigeria
HEADLINES
PROSPECTS
Growth will be driven by improvements in infrastructure as well as government policies banning drink sales on the street of Nigeria
Improved visibility will be key to increasing sales over the forecast period
Advancements in technology and the expansions of outlets across the country will drive sales
COMPETITIVE LANDSCAPE
Citiserve remains the only player present in the landscape, benefiting from being available in airports and hospitals
Consumers are satisfied to use other retail channels instead of vending
Vending only offers packaged drinks, which are widely available through other outlets
CHANNEL DATA
Table 182 Vending by Category: Value 2014-2019
Table 183 Vending by Category: % Value Growth 2014-2019
Table 184 Vending GBO Company Shares: % Value 2015-2019
Table 185 Vending GBN Brand Shares: % Value 2016-2019
Table 186 Vending Forecasts by Category: Value 2019-2024
Table 187 Vending Forecasts by Category: % Value Growth 2019-2024
E-Commerce in Nigeria
HEADLINES
PROSPECTS
E-commerce is boosted by an increase in consumers with internet access and the rise of affordable smartphones
New secure payment options are set to increase consumer trust and confidence in e-commerce
Increasing awareness New secure payment options are set to increase consumer trust and confidence in e-commerce
COMPETITIVE LANDSCAPE
Jumia Nigeria leads the brand landscape, focus in third party sales to contribute to its strong position
Konga benefits from new marketing, put in place after its acquisition by Zinox Group
In 2019, there was growing competition from cross-border e-commerce players, who offered a wider range of goods
CHANNEL DATA
Table 188 E-Commerce by Channel and Category: Value 2014-2019
Table 189 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 190 E-Commerce GBO Company Shares: % Value 2015-2019
Table 191 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 192 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 193 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
Mobile E-Commerce in Nigeria
HEADLINES
PROSPECTS
The demand for mobile phones drives growth as more players enter the Nigerian landscape
Affordability of smartphones will boost growth over the forecast period, encouraging further sales in mobile e-commerce
The young adult population are key consumers who drive growth in mobile e-commerce
COMPETITIVE LANDSCAPE
Jumia Nigeria leads the channel, having both a website and mobile application and offering competitive discounts
Jumia food apps are set to expand the consumer base, as users will appreciate the convenience of ordering food from a well-trusted player
KongaPay performs well, offering a convenient, easy way to make payments through mobile devices
CHANNEL DATA
Table 194 Mobile E-Commerce: Value 2014-2019
Table 195 Mobile E-Commerce: % Value Growth 2014-2019
Table 196 Mobile E-Commerce Forecasts: Value 2019-2024
Table 197 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Food and Drink E-Commerce in Nigeria
HEADLINES
PROSPECTS
Jumia late-night food and Jumia Party boost growth for food and drink e-commerce, being the perfect solutions for late-night food and drink
Young professional adults who appreciate the convenience and quick delivery will support growth for food and drink e-commerce
Economic recovery and the rise of women in the workforce are both crucial for further growth
COMPETITIVE LANDSCAPE
Supermart continues to lead the channel, appealing to consumers through its strong reputation and a wide variety of fresh groceries
Drinks.ng saw a solid performance in 2019, allowing consumers to pay online and collect offline
Despite the growth, there is still strong competition from other retail channels
CHANNEL DATA
Table 198 Food and Drink E-Commerce: Value 2014-2019
Table 199 Food and Drink E-Commerce: % Value Growth 2014-2019
Table 200 Food and Drink E-Commerce Forecasts: Value 2019-2024
Table 201 Food and Drink E-Commerce Forecasts: % Value Growth 2019-2024