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Country Report

Retailing in

Retailing in Nigeria

106 pages, Jan 2018

US$2,100

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Executive Summary

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Retailing in Nigeria experiences slow growth in 2017

Retailing in Nigeria experienced slower growth in 2017 even though value sales in 2017 were higher than in 2016. The slower growth was due to the general increase in prices as a result of the recession in 2016 with late economic recovery in 2017.

General price increases affect disposable income in 2017

The rise in general prices of consumer goods with little or no increase in the disposable income inhibited consumer purchasing power in 2017. Consumers could hardly make their purchases in bulk because the desired income was affected by the high inflation in the country.

Growing young urban population drives growth

The growth of the urban population as well as increase in employment boosted retailing in 2017. The larger multinational supermarkets/hypermarkets and independent small grocers (neighbourhood stores), which are adapting by changing their store layouts and designs to be more modern, benefitted from consumers requiring more convenient shopping and longer open hours.

Mobile payment awareness drives growth of retailing in Nigeria

The growing awareness of convenient mobile payment systems coupled with a government policy drive for a cashless economy continues to support retailing’s growth. The increasing usage of mobile phones to make purchases, even in the rural areas, and introduction of mobile payment systems such as mVisa and MasterPass by Visa and MasterCard are impacting positively through improving payment speed and convenience.

Over the forecast period, retailing is expected to continue to grow

Over the forecast period, the Nigerian retail industry is expected to continue to grow in value terms. Urban and young population growth and the changing structure of the environment from traditional to modern channels would be major factors supporting this growth.

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Retailing Sample Report Retailing Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retailing industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retailing industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Retailing in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How big is the grocery/non-grocery/non-store channel in Nigeria?
Who are the leading retailers in Nigeria?
How is retailing performing in Nigeria?
What is the retailing environment like in Nigeria?
Which channels are winning or losing in the fight for consumers’ money?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Retailing in Nigeria

EXECUTIVE SUMMARY

Retailing in Nigeria experiences slow growth in 2017

General price increases affect disposable income in 2017

Growing young urban population drives growth

Mobile payment awareness drives growth of retailing in Nigeria

Over the forecast period, retailing is expected to continue to grow

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 27 Retailing GBO Company Shares: % Value 2013-2017
Table 28 Retailing GBN Brand Shares: % Value 2014-2017
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Apparel and Footwear Specialist Retailers in Nigeria

HEADLINES

PROSPECTS

Big brand names available in Nigeria boost the category

Economic recovery is boosting consumers’ purchasing power

Fashion-conscious young adult and urban population drives growth

COMPETITIVE LANDSCAPE

Twice as Nice leads the channel

PEP stores lead global brands

Pep is the fastest-growing player in 2017

CHANNEL DATA

Table 72 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 73 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 74 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 75 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 76 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 77 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 78 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 79 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Convenience Stores in Nigeria

HEADLINES

PROSPECTS

Convenience stores to grow well over the forecast period

Growing urban population boosts convenience store sales

Increasing cost of large selling spaces helps boost smaller-sized convenience stores’ profit development

COMPETITIVE LANDSCAPE

Addide Supermarket continues to dominate convenience store sales

Best Choice is the only other player in convenience stores in Nigeria

Modern grocery chains continue to focus on larger hypermarkets and supermarkets, leaving convenience stores with just two players

CHANNEL DATA

Table 80 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 81 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 82 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 83 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 84 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 85 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 86 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 87 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Department Stores in Nigeria

HEADLINES

PROSPECTS

Growing economy and middle-income consumers stimulate demand

Rivalry from other specialist retail channels

Department stores not very dynamic in Nigeria

COMPETITIVE LANDSCAPE

Exclusive Stores leads this channel

Everyday Supermarket ranks second

Third-rank Sahad is strongly present in the north

CHANNEL DATA

Table 88 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 89 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 90 Department Stores GBO Company Shares: % Value 2013-2017
Table 91 Department Stores GBN Brand Shares: % Value 2014-2017
Table 92 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 93 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 94 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 95 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Direct Selling in Nigeria

HEADLINES

PROSPECTS

A growing economy and rising social media traffic boost direct selling

Beauty and personal care and consumer health dominate direct selling sales

The urge for additional sources of income drives demand; mobile payments enhance sales

COMPETITIVE LANDSCAPE

Forever Living Products Nigeria holds the lead in direct selling

Oriflame ranks second

Competitive rivalry from internet retailing impacts this channel

CHANNEL DATA

Table 96 Direct Selling by Category: Value 2012-2017
Table 97 Direct Selling by Category: % Value Growth 2012-2017
Table 98 Direct Selling GBO Company Shares: % Value 2013-2017
Table 99 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 100 Direct Selling Forecasts by Category: Value 2017-2022
Table 101 Direct Selling Forecasts by Category: % Value Growth 2017-2022

Electronics and Appliance Specialist Retailers in Nigeria

HEADLINES

PROSPECTS

Economic recovery enhances growth

Increasing urban population drives growth

Nigeria’s large, young adult population beneficial for the channel

COMPETITIVE LANDSCAPE

The channel is highly fragmented

Slot leads this channel

Cash & Carry ranks second

CHANNEL DATA

Table 102 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 103 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 104 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 105 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 106 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 107 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 108 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 109 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Food and Drink Internet Retailing in Nigeria

HEADLINES

PROSPECTS

Launch of Jumia Fresh indicates interest in grocery retailing by big retailers, but challenges lie ahead

Timely delivery is expected to drive growth

Growing employment of young adults stimulates demand

COMPETITIVE LANDSCAPE

Supermart.ng leads this channel

Gloo.ng ranks second, drinks.ng is the leading drinks specialist

Strong competition as online grocery evolves

CHANNEL DATA

Table 110 Food and Drink Internet Retailing: Value 2012-2017
Table 111 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 112 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 113 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022

Health and Beauty Specialist Retailers in Nigeria

HEADLINES

PROSPECTS

A growing urban population is driving demand for modern health and beauty retailers

Fast growth of beauty specialist retailers due to growth in beauty service provision

Expansion of drugstore/parapharmacies

COMPETITIVE LANDSCAPE

Health Plus Integrated Pharmacy and Medplus lead this channel

Local cosmetics manufacturer, House of Tara, ranks third

Beauty specialists sees strong competition and interest from newer players

CHANNEL DATA

Table 114 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 115 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 116 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 117 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 118 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 119 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 120 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 121 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 122 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 123 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 124 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 125 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022

Home and Garden Specialist Retailers in Nigeria

HEADLINES

PROSPECTS

Consumer tastes for modernised homes drive growth

Economic recovery to stimulate growth

Homewares and home furnishing stores sees fastest growth

COMPETITIVE LANDSCAPE

Vitafoam Nigeria leads

Moukafoam is the second leading player

Domestic retailers lead the channel

CHANNEL DATA

Table 126 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 127 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 128 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 129 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 130 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 131 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 132 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 133 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 134 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 135 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 136 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 137 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022

Hypermarkets in Nigeria

HEADLINES

PROSPECTS

Hypermarkets expected to be the fastest-growing channel in retailing

Stable disposable income boosts sales, but challenges remain

Preference of the growing young adult population for mall visits boosts growth

COMPETITIVE LANDSCAPE

Shoprite dominates

Next Cash and Carry is the only other retailer

Scarcity of shopping centres affects selling space growth

CHANNEL DATA

Table 138 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 139 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 140 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 141 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 142 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 143 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 144 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 145 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Internet Retailing in Nigeria

HEADLINES

PROSPECTS

Busy schedule of corporate professionals drives growth

Growing young adult urban population boosts demand

Growing internet access helps to drive internet retailing growth

COMPETITIVE LANDSCAPE

Jumia and Konga lead internet retailing through third-party merchants

Store retailers increasingly adopting internet retailing

New entrants are attracted to internet retailing’s potential

CHANNEL DATA

Table 146 Internet Retailing by Category: Value 2012-2017
Table 147 Internet Retailing by Category: % Value Growth 2012-2017
Table 148 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 149 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 150 Internet Retailing Forecasts by Category: Value 2017-2022
Table 151 Internet Retailing Forecasts by Category: % Value Growth 2017-2022

Mobile Internet Retailing in Nigeria

HEADLINES

PROSPECTS

Growing number of smartphones users impacts this channel

Internet access through mobile devices drives growth

Cheaper larger-screen mobile devices influence demand

COMPETITIVE LANDSCAPE

As in overall internet retailing, Jumia and Konga lead mobile internet retailing

CHANNEL DATA

Table 152 Mobile Internet Retailing: Value 2012-2017
Table 153 Mobile Internet Retailing: % Value Growth 2012-2017
Table 154 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 155 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Supermarkets in Nigeria

HEADLINES

PROSPECTS

Growing middle-class population drives growth

Size matters for supermarkets

Urban population growth expected to drive increase in outlets

COMPETITIVE LANDSCAPE

Spar is the leading retailer in supermarkets

Goodies Supermarket is second ranked

Domestic retailers have a leading share in this channel

CHANNEL DATA

Table 156 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 157 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 158 Supermarkets GBO Company Shares: % Value 2013-2017
Table 159 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 160 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 161 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 162 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 163 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Vending in Nigeria

HEADLINES

PROSPECTS

Vending is still a small channel in Nigeria, being located at airports only

Strategic positioning may stimulate growth over the long term

Likelihood of new entrants to boost demand

COMPETITIVE LANDSCAPE

Citiserve is the only player in this channel in 2017

Potential for competition over the forecast period

CHANNEL DATA

Table 164 Vending by Category: Value 2012-2017
Table 165 Vending by Category: % Value Growth 2012-2017
Table 166 Vending GBO Company Shares: % Value 2013-2017
Table 167 Vending GBN Brand Shares: % Value 2014-2017
Table 168 Vending Forecasts by Category: Value 2017-2022
Table 169 Vending Forecasts by Category: % Value Growth 2017-2022

Discounters in Nigeria

HEADLINES

PROSPECTS

An emerging channel driven by convenience

Bulk-buying prices draw consumers

Discounters face competition from open markets and supermarkets/hypermarkets

COMPETITIVE LANDSCAPE

Dia leads has dominant value share in Nigeria

U-Save is the second-ranked discounter in 2017

More retailers likely to join this channel over the forecast period

CHANNEL DATA

Table 170 Discounters: Value Sales, Outlets and Selling Space 2015-2017
Table 171 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2017
Table 172 Discounters GBO Company Shares: % Value 2013-2017
Table 173 Discounters GBN Brand Shares: % Value 2014-2017
Table 174 Discounters LBN Brand Shares: Outlets 2014-2017
Table 175 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 176 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 177 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Variety Stores in Nigeria

HEADLINES

PROSPECTS

Variety stores to perform well over the forecast period

Increasing channel awareness as variety stores complement internet retailing

Growing number of young middle-income consumers spurs demand

COMPETITIVE LANDSCAPE

Yudala leads this channel

Addiba is the only other player, so far

New entrants of modern retailers likely to join over the forecast period

CHANNEL DATA

Table 178 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 179 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 180 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2017
Table 181 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 182 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 183 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 184 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 185 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Traditional Grocery Retailers in Nigeria

HEADLINES

PROSPECTS

Independent small grocers is still an important channel

Other traditional grocery retailers growing slowly but is still important

Growing demand for food/drink/tobacco specialists

COMPETITIVE LANDSCAPE

Highly fragmented channel

Independent grocers dominates sales in traditional grocery retailing

Traditional players losing share to modern grocery channel

CHANNEL DATA

Table 186 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 187 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 188 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 189 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 190 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 191 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 192 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 193 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 194 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 195 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 196 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 197 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022

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Megatrends

Country Report

Retailing in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Retailing in Nigeria experiences slow growth in 2017

General price increases affect disposable income in 2017

Growing young urban population drives growth

Mobile payment awareness drives growth of retailing in Nigeria

Over the forecast period, retailing is expected to continue to grow

Samples

Overview

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Table of Contents

Retailing in Nigeria

EXECUTIVE SUMMARY

Retailing in Nigeria experiences slow growth in 2017

General price increases affect disposable income in 2017

Growing young urban population drives growth

Mobile payment awareness drives growth of retailing in Nigeria

Over the forecast period, retailing is expected to continue to grow

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Apparel and Footwear Specialist Retailers in Nigeria

HEADLINES

PROSPECTS

Big brand names available in Nigeria boost the category

Economic recovery is boosting consumers’ purchasing power

Fashion-conscious young adult and urban population drives growth

COMPETITIVE LANDSCAPE

Twice as Nice leads the channel

PEP stores lead global brands

Pep is the fastest-growing player in 2017

CHANNEL DATA

Convenience Stores in Nigeria

HEADLINES

PROSPECTS

Convenience stores to grow well over the forecast period

Growing urban population boosts convenience store sales

Increasing cost of large selling spaces helps boost smaller-sized convenience stores’ profit development

COMPETITIVE LANDSCAPE

Addide Supermarket continues to dominate convenience store sales

Best Choice is the only other player in convenience stores in Nigeria

Modern grocery chains continue to focus on larger hypermarkets and supermarkets, leaving convenience stores with just two players

CHANNEL DATA

Department Stores in Nigeria

HEADLINES

PROSPECTS

Growing economy and middle-income consumers stimulate demand

Rivalry from other specialist retail channels

Department stores not very dynamic in Nigeria

COMPETITIVE LANDSCAPE

Exclusive Stores leads this channel

Everyday Supermarket ranks second

Third-rank Sahad is strongly present in the north

CHANNEL DATA

Direct Selling in Nigeria

HEADLINES

PROSPECTS

A growing economy and rising social media traffic boost direct selling

Beauty and personal care and consumer health dominate direct selling sales

The urge for additional sources of income drives demand; mobile payments enhance sales

COMPETITIVE LANDSCAPE

Forever Living Products Nigeria holds the lead in direct selling

Oriflame ranks second

Competitive rivalry from internet retailing impacts this channel

CHANNEL DATA

Electronics and Appliance Specialist Retailers in Nigeria