Retailing in the Philippines

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Retailing industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Convenience Stores
  • Discounters
  • Hypermarkets
  • Supermarkets
  • Traditional Grocery Retailers
  • Apparel and Footwear Specialist Retailers
  • Electronics and Appliance Specialist Retailers
  • Health and Beauty Specialist Retailers
  • Home and Garden Specialist Retailers
  • Department Stores
  • Variety Stores
  • Warehouse Clubs
  • Direct Selling
  • Homeshopping
  • Vending

If you're in the Retailing industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retailing in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retailing in Philippines?
  • Which are the leading retailers in Retailing in Philippines?
  • How are products distributed in Retailing in Philippines?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Philippines?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Retailing in the Philippines

EXECUTIVE SUMMARY

Retailing in 2021: The big picture
E-commerce further accelerates as convenience and safety remain important
Easily accessible community stores continue to gain relevance
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Christmas Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 27 Retailing GBO Company Shares: % Value 2017-2021 Table 28 Retailing GBN Brand Shares: % Value 2018-2021 Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources

Convenience Stores in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value decline continues as operating limitations prevent stronger sales
Expansion plans hampered due to COVID-19 issues
Alfamart finds new audience in underserved rural communities

PROSPECTS AND OPPORTUNITIES

Swift recovery expected as restrictions relax and outlets reopen
To aid recovery, category players will shift product assortments, introduce new shopping concepts, and partner with other brands
Digital payments and delivery services will continue to grow in importance

CHANNEL DATA

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021 Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021 Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021 Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021 Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Discounters in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Puregold Extra remains only brand within discounters and sees decline

PROSPECTS AND OPPORTUNITIES

Puregold will still be the main player, with a focus on outlet expansion and digital growth

CHANNEL DATA

Table 80 Discounters: Value Sales, Outlets and Selling Space 2016-2021 Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 82 Discounters GBO Company Shares: % Value 2017-2021 Table 83 Discounters GBN Brand Shares: % Value 2018-2021 Table 84 Discounters LBN Brand Shares: Outlets 2018-2021 Table 85 Discounters LBN Brand Shares: Selling Space 2018-2021 Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Hypermarkets in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Despite recording value growth in 2020, hypermarkets will see a heavy decline
SM Hypermarket benefits from helping local food producers
Puregold brands under pressure from COVID-19 but remains on top

PROSPECTS AND OPPORTUNITIES

Slightly slower growth expected as stockpiling behaviour dwindles
Online shopping will continue growing as players explore the digital landscape
Convenient shopping services and rebound of sari-sari stores are set to aid recovery of category sales

CHANNEL DATA

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 90 Hypermarkets GBO Company Shares: % Value 2017-2021 Table 91 Hypermarkets GBN Brand Shares: % Value 2018-2021 Table 92 Hypermarkets LBN Brand Shares: Outlets 2018-2021 Table 93 Hypermarkets LBN Brand Shares: Selling Space 2018-2021 Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Supermarkets in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline in sales as poor economic conditions restrict consumer purchases
Expansion continues with notable developments from AllDay and MerryMart
Third-party e-commerce partnerships and shopper programs maintain popularity

PROSPECTS AND OPPORTUNITIES

Supermarkets set for steady recovery as shopping behaviour normalises
Online grocery expected to remain a significant contributor to sales
Dark grocery store concept has strong potential to take off

CHANNEL DATA

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021 Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 98 Supermarkets GBO Company Shares: % Value 2017-2021 Table 99 Supermarkets GBN Brand Shares: % Value 2018-2021 Table 100 Supermarkets LBN Brand Shares: Outlets 2018-2021 Table 101 Supermarkets LBN Brand Shares: Selling Space 2018-2021 Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Traditional Grocery Retailers in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Modern grocery retailers expanding faster at expense of category sales
Expanding via e-commerce proves to be a challenge for traditional retailers
Traditional groceries, especially SMEs are on track to recovery

PROSPECTS AND OPPORTUNITIES

Slow growth expected as consumers increasingly turn to modern channels
Selling space and sites/outlets set for decline
Traditional retailers will retain significant presence in smaller, rural communities

CHANNEL DATA

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 106 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 107 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 108 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 109 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 110 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Apparel and Footwear Specialist Retailers in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Another year of poor sales despite retailers adapting their product portfolios
Upper class consumers continue to spend on luxury items amidst the pandemic
Brands adopt different strategies to cope with pandemic but not all survive

PROSPECTS AND OPPORTUNITIES

Slow recovery expected with safety and locality to remain the main trends
Apparel and footwear companies for different causes
Enhancing the e-commerce experience seen by apparel and footwear companies

CHANNEL DATA

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Electronics and Appliance Specialist Retailers in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Continuing decline in 2021 as electronics were bought in first year of pandemic
Automatic Centre to shut down whilst XTREME Appliances continues to grow
Financing options regain popularity due to economic instability

PROSPECTS AND OPPORTUNITIES

Channel unlikely to make full recovery despite essential nature of many electronics and appliances
E-commerce becoming more relevant even to electronics and appliance retailers
Brands continue to push for growth with aggressive promotions

CHANNEL DATA

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Health and Beauty Specialist Retailers in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Health and wellness retailers see growth amid pandemic concerns
Beauty specialist retailers one of the worst hit by pandemic restrictions
Mercury Drug remains in top position whilst RRHI expands drugstores portfolio

PROSPECTS AND OPPORTUNITIES

Continuous growth expected as heightened health-consciousness lingers
Beauty specialist retailers prospects set to depend on speed of pandemic recovery
More partnerships expected, especially for e-commerce distribution

CHANNEL DATA

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021 Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021 Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026 Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026

Home and Garden Specialist Retailers in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category begins recovery as consumers look to make soft renovations
Store-based growth limited because sales are increasingly completed online
Leading brand Wilcon innovates with various strategies

PROSPECTS AND OPPORTUNITIES

Growth to be hampered by weak consumer spending and higher construction costs
Retailers outside key urban cities are set to grow faster
Urban gardening trend may provide new avenue for category profit

CHANNEL DATA

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021 Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021 Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021 Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021 Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021 Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021 Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026 Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026

Department Stores in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Stagnant growth observed for department stores in 2021
SM Department Store retains lead by adapting to consumers’ changing needs
Rise of e-commerce sales not capable of preventing overall decline

PROSPECTS AND OPPORTUNITIES

Recovery expected, despite uncertainty about reaching pre-pandemic sales level
Personal shoppers via e-commerce set to drive channel growth as consumers continue to value premium, customised services
Department stores to enhance in-store experience and keep hygiene measures

CHANNEL DATA

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 154 Department Stores GBO Company Shares: % Value 2017-2021 Table 155 Department Stores GBN Brand Shares: % Value 2018-2021 Table 156 Department Stores LBN Brand Shares: Outlets 2018-2021 Table 157 Department Stores LBN Brand Shares: Selling Space 2018-2021 Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Variety Stores in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline continues as non-essential products and lack of specific focus reduces consumer demand
Pandemic closures lead players to seek new selling formats
Variety stores continue to invest in in-store improvements

PROSPECTS AND OPPORTUNITIES

Slow recovery expected as pandemic continues to hamper sales
Innovations and brand partnerships needed to entice consumers to stores
Expansion boom to be delayed, with players instead set to focus on e-commerce

CHANNEL DATA

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021 Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 162 Variety Stores GBO Company Shares: % Value 2017-2021 Table 163 Variety Stores GBN Brand Shares: % Value 2018-2021 Table 164 Variety Stores LBN Brand Shares: Outlets 2018-2021 Table 165 Variety Stores LBN Brand Shares: Selling Space 2018-2021 Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Warehouse Clubs in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Warehouse clubs value sales observed decline but retains higher value sales than pre-pandemic
Expansion of warehouse clubs driven by S&R Membership Shopping
E-commerce options grow but retain only a niche share of category sales

PROSPECTS AND OPPORTUNITIES

Growth set to be observed in value sales and sites/outlets, with the latter particularly driven by S&R Membership Shopping
Wide variety of international offerings likely to continue to attract higher-income consumers
E-commerce set to grow in relevance as consumers seek convenience

CHANNEL DATA

Table 168 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021 Table 169 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 170 Warehouse Clubs GBO Company Shares: % Value 2017-2021 Table 171 Warehouse Clubs GBN Brand Shares: % Value 2018-2021 Table 172 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021 Table 173 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021 Table 174 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 175 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026

Direct Selling in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Direct selling heavily affected as lack of face-to-face interactions hampers sales
Success of companies in pandemic is dependent on product offerings, with health and sports products seeing much greater demand than beauty products
Focus on digital intensifies as COVID-19 drives business online

PROSPECTS AND OPPORTUNITIES

Full recovery expected despite continuation of unauthorised selling problems
Personal relationship will continue to be at the core of direct selling
Local culture will support channel growth as trust remains vital to sales

CHANNEL DATA

Table 176 Direct Selling by Category: Value 2016-2021 Table 177 Direct Selling by Category: % Value Growth 2016-2021 Table 178 Direct Selling GBO Company Shares: % Value 2017-2021 Table 179 Direct Selling GBN Brand Shares: % Value 2018-2021 Table 180 Direct Selling Forecasts by Category: Value 2021-2026 Table 181 Direct Selling Forecasts by Category: % Value Growth 2021-2026

Homeshopping in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Exit of the leading brand O Shopping signifies major difficulties for the channel
Livestream shopping emerges creating strong competition for homeshopping
E-commerce and social media become essential selling platforms

PROSPECTS AND OPPORTUNITIES

Increased competition from e-commerce set to hinder recovery of the category
Declining popularity of TV and cable viewing to be detrimental to channel prospects
Live selling set to become more popular as players turn to social media

CHANNEL DATA

Table 182 Homeshopping by Category: Value 2016-2021 Table 183 Homeshopping by Category: % Value Growth 2016-2021 Table 184 Homeshopping GBO Company Shares: % Value 2017-2021 Table 185 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 186 Homeshopping Forecasts by Category: Value 2021-2026 Table 187 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Vending in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

RECOVERY AND OPPORTUNITIES

CHANNEL DATA

Table 188 Vending by Category: Value 2016-2021 Table 189 Vending by Category: % Value Growth 2016-2021 Table 190 Vending Forecasts by Category: Value 2021-2026 Table 191 Vending Forecasts by Category: % Value Growth 2021-2026

E-Commerce (Goods) in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce sales boom as retailers shift online in pandemic
High e-commerce growth continues to be driven by third party players despite advances in brand websites
Consumers purchase an increasing number of categories through e-commerce, though personal shopper programmes remain popular

PROSPECTS AND OPPORTUNITIES

Growth is set to accelerate given long-term changes consumer behaviour
Shopee’s support of local businesses will help it retain its top position
Omnichannel approach will be the future for most retailers in the Philippines

CHANNEL DATA

Table 192 E-Commerce (Goods) by Channel and Category: Value 2016-2021 Table 193 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021 Table 194 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021 Table 195 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021 Table 196 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026 Table 197 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Smartphone usage is still increasing despite economic difficulties in the country
Active mobile wallet players also help push e-commerce
Retailers and e-commerce players continue to improve mobile app experience

PROSPECTS AND OPPORTUNITIES

Continuous growth expected as retailers increasingly invest in mobile offerings
Greater investments in digital infrastructure expected to boost mobile e-commerce
5G roll out will support development of mobile e-commerce

CHANNEL DATA

Table 198 Mobile E-Commerce (Goods): Value 2016-2021 Table 199 Mobile E-Commerce (Goods): % Value Growth 2016-2021 Table 200 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026 Table 201 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Food and Drink E-Commerce in the Philippines

KEY DATA FINDINGS

2021 DEVELOPMENTS

Online grocery continues to grow despite more relaxed restrictions
E-commerce websites observe high growth as consumers prove willing to try new online concepts
New players penetrate online space to capitalise on rapidly growing demand

PROSPECTS AND OPPORTUNITIES

Promising growth thanks to convenience and variety of options
Online grocery purchases to be aided by partnerships with Shopee and Lazada
Facebook Marketplace to increasingly challenge more traditional channels for category share

CHANNEL DATA

Table 202 Food and Drink E-Commerce: Value 2016-2021 Table 203 Food and Drink E-Commerce: % Value Growth 2016-2021 Table 204 Food and Drink E-Commerce Forecasts: Value 2021-2026 Table 205 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
The following categories and subcategories are included:

Retailing

      • Apparel and Footwear Direct Selling
      • Beauty and Personal Care Direct Selling
      • Consumer Electronics Direct Selling
      • Consumer Health Direct Selling
      • Consumer Appliances Direct Selling
      • Food and Drink Direct Selling
      • Home Care Direct Selling
      • Home Improvement and Gardening Direct Selling
      • Homewares and Home Furnishings Direct Selling
      • Media Products Direct Selling
      • Personal Accessories and Eyewear Direct Selling
      • Pet Care Direct Selling
      • Traditional Toys and Games Direct Selling
      • Video Games Hardware Direct Selling
      • Other Direct Selling
      • Apparel and Footwear Homeshopping
      • Beauty and Personal Care Homeshopping
      • Consumer Appliances Homeshopping
      • Consumer Electronics Homeshopping
      • Consumer Health Homeshopping
      • Food and Drink Homeshopping
      • Home Care Homeshopping
      • Home Improvement and Gardening Homeshopping
      • Homewares and Home Furnishings Homeshopping
      • Media Products Homeshopping
      • Personal Accessories and Eyewear Homeshopping
      • Pet Care Homeshopping
      • Traditional Toys and Games Homeshopping
      • Video Games Hardware Homeshopping
      • Other Homeshopping
      • Packaged Drinks Vending
      • Snacks Vending
      • Dairy Products and Alternatives Vending
      • Cooking Ingredients and Meals Vending
      • Staple Foods Vending
      • Personal Hygiene Vending
      • Tobacco Vending
      • Hot Drinks Vending
      • Traditional Toys and Games Vending
      • Other Products Vending
      • Mobile E-Commerce (Goods)
        • Foreign E-Commerce (Goods)
        • Domestic E-Commerce (Goods)
        • Apparel and Footwear E-Commerce
        • Beauty and Personal Care E-Commerce
        • Consumer Appliances E-Commerce
        • Consumer Electronics E-Commerce
        • Consumer Health E-Commerce
        • Food and Drink E-Commerce
        • Home Care E-Commerce
        • Home Improvement and Gardening E-Commerce
        • Homewares and Home Furnishings E-Commerce
        • Media Products E-Commerce
        • Personal Accessories and Eyewear E-Commerce
        • Pet Care E-Commerce
        • Traditional Toys and Games E-Commerce
        • Video Games Hardware E-Commerce
        • Other E-Commerce
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This report originates from Passport, our Retailing research and analysis database.

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