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Country Report

Toys and Games in

Toys and Games in Australia

30 pages, Jun 2018

US$2,100

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Executive Summary

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Video games drives growth in toys and games

In 2017, toys and games in Australia posted another year of positive growth in current value terms. Industry growth was primarily driven by new product developments in video games and strong demand for consoles and accessories.

Australian parents promote more traditional play

One of the major trends seen in 2017 was an increasing push towards classic toys and traditional play. Parents supporting this trend believe that their children should spend more time outdoors or playing with educational and stimulating toys and games.

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Another factor behind the difficult year for traditional toys and games was a sharp decline in sales of construction toys. This partially offset growth in other categories, such as plush, dolls and accessories and scientific/educational toys.

Traditional toys and games retailers experience a further decline in 2017

The retailing landscape in Australia remained uncertain for many players in the toys and games industry in 2017. Toys “R” Us announced that it had filed for bankruptcy in the US and Canada.

Toys and games expected to post moderate growth over the forecast period

Toys and games is expected to record moderate growth over the forecast period. Industry growth will continue to be driven by technological innovation in video games, particularly in the static consoles and AR/VR headsets categories.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Australia?
What are the major companies Australia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Australia

EXECUTIVE SUMMARY

Video games drives growth in toys and games

Australian parents promote more traditional play

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Traditional toys and games retailers experience a further decline in 2017

Toys and games expected to post moderate growth over the forecast period

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Australia

HEADLINES

PROSPECTS

Trend towards less screen time at home generates growth opportunities

Construction category suffers a sharp decline in value sales

Collectibles drive growth in some traditional toys and games categories

COMPETITIVE LANDSCAPE

Traditional toys and games retailers struggle in 2017

LEGO maintains its leading position despite a difficult year

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Australia

HEADLINES

PROSPECTS

Static consoles the second best performer in the category

Sales of digital video games continue to grow

Consumers seek an improved gaming experience at home

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

Manufacturers and retailers aim to benefit from product bundling

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

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Toys and Games in Australia

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Executive Summary

New Report Guarantee

Video games drives growth in toys and games

Australian parents promote more traditional play

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Traditional toys and games retailers experience a further decline in 2017

Toys and games expected to post moderate growth over the forecast period

Samples

Overview

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Table of Contents

Toys and Games in Australia

EXECUTIVE SUMMARY

Video games drives growth in toys and games

Australian parents promote more traditional play

Construction suffers a sharp drop in sales despite manufacturers’ efforts

Traditional toys and games retailers experience a further decline in 2017

Toys and games expected to post moderate growth over the forecast period

MARKET DATA

SOURCES

Traditional Toys and Games in Australia

HEADLINES

PROSPECTS

Trend towards less screen time at home generates growth opportunities

Construction category suffers a sharp decline in value sales

Collectibles drive growth in some traditional toys and games categories

COMPETITIVE LANDSCAPE

Traditional toys and games retailers struggle in 2017

LEGO maintains its leading position despite a difficult year

CATEGORY DATA

Video Games in Australia

HEADLINES

PROSPECTS

Static consoles the second best performer in the category

Sales of digital video games continue to grow

Consumers seek an improved gaming experience at home

COMPETITIVE LANDSCAPE

Nintendo Australia the best performing player in 2017

Manufacturers and retailers aim to benefit from product bundling

CATEGORY DATA

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