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Country Report

Toys and Games in

Toys and Games in Australia

May 2021

US$2,100

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Executive Summary

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COVID-19 impact on toys and games

Toys and games benefited from the COVID-19 pandemic as Australians were forced to spend much more time at home during lockdown. Home-schooling trends led to an increase in scientific/educational games, particularly those related to STEM subjects, while enforced time indoors encouraged many consumers to purchase outdoor and sports-related toys and games as a means of staying fit and active.

COVID-19 country impact

At the beginning of March 2020, Australia declared COVID-19 to be a pandemic, and major events were cancelled. As a result of government-mandated lockdown regulations, businesses were forced to close temporarily, and employees were asked to switch to remote working wherever possible.

Company response

Retailers and manufacturers improved their online presence in response to rising demand for in the e-commerce channel. Many increased their engagement with social media platforms and live streaming in order to reach and maintain a connection with more consumers.

Retailing shift

Store closures remained sporadic throughout the year. Nevertheless, there was a spike in online sales as consumers welcomed the convenience of e-commerce and shopped online in order to reduce contracting or transmitting the virus.

What next for toys and games?

Toys and games will continue to record strong over the forecast period, particularly since international travel restrictions are likely to remain in place for some time to come. Additional disposable income among the local population will allow for more spending on toys and games to assist with home-schooling and quality family time at home.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Australia?
What are the major companies Australia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Australia

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Australia

KEY DATA FINDINGS

2020 IMPACT

Traditional toys and games sees rapid growth in 2020, thanks to home seclusion and home-schooling trends

LEGO strengthens its lead with Lego stores and new product launches, including licenced products

Traditional toys and games faces significant supply chain delays in 2020 due to factory closures in Asia

RECOVERY AND OPPORTUNITIES

Ongoing home-schooling trends and restrictions on movement and travel will continue to favour sales of traditional toys and games

Traditional toys and games will continue to represent a larger percentage of overall sales than video games over the forecast period

Looking ahead, players will continue to develop an online presence and vie for share in e-commerce

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Video Games in Australia

KEY DATA FINDINGS

2020 IMPACT

Video games performed exceptionally well in 2020 as consumers are forced to remain at home during lockdown

Sony Computer Entertainment Australia Pty maintains its lead in video games in 2020 thanks to the popularity of PlayStation 4

Parents and teachers embrace Minecraft as an educational platform during home-schooling

RECOVERY AND OPPORTUNITIES

Video games has a bright outlook, with video games software set to continue to represent the largest percentage of sales in the category

The competitive environment is set to become even fiercer in video games as the major players develop new technology and vie for share

Increasing smartphone penetration will enable mobile gaming to reach a wider audience in the coming years

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2015-2020
Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Video Games: % Value 2016-2020
Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 24 Distribution of Video Games by Format: % Value 2015-2020
Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Toys and Games in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Toys and Games in Australia

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Traditional Toys and Games in Australia

KEY DATA FINDINGS

2020 IMPACT

Traditional toys and games sees rapid growth in 2020, thanks to home seclusion and home-schooling trends

LEGO strengthens its lead with Lego stores and new product launches, including licenced products

Traditional toys and games faces significant supply chain delays in 2020 due to factory closures in Asia

RECOVERY AND OPPORTUNITIES

Ongoing home-schooling trends and restrictions on movement and travel will continue to favour sales of traditional toys and games

Traditional toys and games will continue to represent a larger percentage of overall sales than video games over the forecast period

Looking ahead, players will continue to develop an online presence and vie for share in e-commerce

CATEGORY DATA

Video Games in Australia

KEY DATA FINDINGS

2020 IMPACT

Video games performed exceptionally well in 2020 as consumers are forced to remain at home during lockdown

Sony Computer Entertainment Australia Pty maintains its lead in video games in 2020 thanks to the popularity of PlayStation 4

Parents and teachers embrace Minecraft as an educational platform during home-schooling

RECOVERY AND OPPORTUNITIES

Video games has a bright outlook, with video games software set to continue to represent the largest percentage of sales in the category

The competitive environment is set to become even fiercer in video games as the major players develop new technology and vie for share

Increasing smartphone penetration will enable mobile gaming to reach a wider audience in the coming years

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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