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Country Report

Toys and Games in

Toys and Games in Spain

30 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Traditional toys and games struggle against video games

Toys and games recorded another year of positive results in 2017. The greatest impetus was from video games, which recorded solid growth in most categories.

Digital, social and educational skills drive consumer choice

Video games sales were driven by the launch of Nintendo Switch in 2017, along with the wider availability of popular software for online and mobile games. Nintendo Switch enjoyed great success in Spain and rapidly sold out.

Toys and games go local

Sony Computer Entertainment España confirmed its leading position in toys and games in 2017 thanks to the strong penetration of PlayStation in the country. The launch of Nintendo Switch and the success of its main titles enabled Nintendo Ibérica to take second place.

Amazon boosts internet retailing growth

The year 2017 was marked by the uncertain situation of Toys “R” Us, which owns a large share of traditional toys and games retailers in Spain. At the beginning of 2018, the US company announced the possibility that the Spanish subsidiary could also be closed.

Video games to lead sales

Overall, toys and games sales is set to remain healthy over the forecast period. Video games is expected to continue to lead growth, particularly on the back of video games accessories and the expected launch of PlayStation 5 around 2020.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Spain?
What are the major companies Spain?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Spain

EXECUTIVE SUMMARY

Traditional toys and games struggle against video games

Digital, social and educational skills drive consumer choice

Toys and games go local

Amazon boosts internet retailing growth

Video games to lead sales

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Spain

HEADLINES

PROSPECTS

Age compression a threat

Licences lose force

Solidarity and education are the key factors in purchasing decisions

COMPETITIVE LANDSCAPE

Fábricas Agrupadas de Muñecas de Onil leaps forward

Toys go small and portable

LEGO renews its portfolio

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Spain

HEADLINES

PROSPECTS

Static consoles returns to growth

Digital games maintain solid growth

Outlook remains difficult for toys-to-life

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The Spanish gaming industry proves dynamic

Google and YouTube enter video games

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

Traditional toys and games struggle against video games

Digital, social and educational skills drive consumer choice

Toys and games go local

Amazon boosts internet retailing growth

Video games to lead sales

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Toys and Games in Spain

EXECUTIVE SUMMARY

Traditional toys and games struggle against video games

Digital, social and educational skills drive consumer choice

Toys and games go local

Amazon boosts internet retailing growth

Video games to lead sales

MARKET DATA

DEFINITIONS

SOURCES

Traditional Toys and Games in Spain

HEADLINES

PROSPECTS

Age compression a threat

Licences lose force

Solidarity and education are the key factors in purchasing decisions

COMPETITIVE LANDSCAPE

Fábricas Agrupadas de Muñecas de Onil leaps forward

Toys go small and portable

LEGO renews its portfolio

CATEGORY DATA

Video Games in Spain

HEADLINES

PROSPECTS

Static consoles returns to growth

Digital games maintain solid growth

Outlook remains difficult for toys-to-life

COMPETITIVE LANDSCAPE

Leading players maintain their positions

The Spanish gaming industry proves dynamic

Google and YouTube enter video games

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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