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Learn moreAug 2020
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COVID-19 has had an impact on the development of the Spanish toys and games market through enforced home seclusion and the closure of non-essential stores. However, on the whole, it has tended to reinforce existing trends.
On 16 March, the Spanish Government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc's external borders for 30 days.
Toys and games saw growth driven primarily by video games in 2019. Traditional toys and games struggled to remain relevant in the face of competition from video games, particularly as digital gaming targeted ever younger children.
Video games companies, Sony Computer Entertainment España and Nintendo Ibérica, continued to lead overall toys and games in the Spanish market at the end of the review period. Both players increasingly invested in streaming platforms as they targeted the growing demand for video games software in digital formats and multi-player gaming.
Toys and games is expected to see video games continue to drive growth over 2019-2024. The release of the next generation of static consoles from Sony and Microsoft will provide a boost to video games hardware in 2020, though hand-held consoles is set to see ongoing significant decline as it struggles to deal with competition from mobile and online games.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.