Toys and Games in Spain

COVID-19 impact on toys and games

COVID-19 has had an impact on the development of the Spanish toys and games market through enforced home seclusion and the closure of non-essential stores. However, on the whole, it has tended to reinforce existing trends.

COVID-19 country impact

On 16 March, the Spanish Government announced the closure of its land borders, allowing only citizens, residents and other people with special circumstances to enter the country. Spain imposed the restrictions on its land borders with France and Portugal after the EU agreed to close the bloc's external borders for 30 days.

Growing pressure on traditional toys and games players to adapt to digital world

Toys and games saw growth driven primarily by video games in 2019. Traditional toys and games struggled to remain relevant in the face of competition from video games, particularly as digital gaming targeted ever younger children.

Major acquisition in traditional toys and games

Video games companies, Sony Computer Entertainment España and Nintendo Ibérica, continued to lead overall toys and games in the Spanish market at the end of the review period. Both players increasingly invested in streaming platforms as they targeted the growing demand for video games software in digital formats and multi-player gaming.

Digitalisation set to shape the future of toys and games

Toys and games is expected to see video games continue to drive growth over 2019-2024. The release of the next generation of static consoles from Sony and Microsoft will provide a boost to video games hardware in 2020, though hand-held consoles is set to see ongoing significant decline as it struggles to deal with competition from mobile and online games.

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