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Country Report

Toys and Games in

Toys and Games in Malaysia

29 pages, Jun 2018

US$2,100

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Executive Summary

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Malaysia’s toys and games industry continues to post positive growth

In 2017 Malaysia’s toys and games industry continued to post positive growth in value sales, driven by the positive performance of both traditional toys and games and video games. In traditional toys and games, categories with a strong portfolio of licensed properties, such as action figures and accessories, and dolls and accessories, performed well.

Counterfeits remain prevalent in Malaysia’s toys and games industry

In 2017 counterfeit products continued to be prevalent in both traditional toys and games and video games. Counterfeit products are often sold at price points much lower than genuine products, and are usually targeted at students and teenagers with low disposable income.

International brand owners remain dominant

In 2017 international brand owners continued to hold dominant value shares in both traditional toys and games and video games. In traditional toys and games, international brand owners Hasbro Toys (M) Sdn Bhd, LEGO Trading (M) Sdn Bhd, Mattel (Malaysia) Sdn Bhd, Toys “R” Us Inc and BANDAI NAMCO Group remained the leading players.

Physical stores remains leading distribution channels

In 2017 bricks and mortar stores remained most important for distribution of both traditional toys and games and video games in terms of retail value sales. In the traditional toys and games category, traditional toys and games stores is the leading distribution channel, benefiting from the presence of popular chained retailers such as Toys “R” Us.

Malaysia’s toys and games industry set to post positive growth over forecast period

Over the forecast period the toys and games industry in Malaysia is projected to post positive value growth, driven by the positive performance of both traditional toys and games and video games. The traditional toys and games category’s consistent growth can be attributed to new product launches and children’s gradual shift away from mobile devices such as tablets and smartphones.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Malaysia?
What are the major companies Malaysia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Malaysia

EXECUTIVE SUMMARY

Malaysia’s toys and games industry continues to post positive growth

Counterfeits remain prevalent in Malaysia’s toys and games industry

International brand owners remain dominant

Physical stores remains leading distribution channels

Malaysia’s toys and games industry set to post positive growth over forecast period

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Malaysia

HEADLINES

PROSPECTS

Licensed properties drive growth in action figures and accessories

Children remain the key consumer group driving category sales

Construction sales projected to recover despite weak growth in 2017

COMPETITIVE LANDSCAPE

Hasbro Toys (M) Sdn Bhd consolidates category lead

International players remain dominant

Counterfeit products remain significant

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Malaysia

HEADLINES

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Digital game software continues to outperform physical counterpart

Mobile video games software to post strong growth over forecast period

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

Electronic Arts Inc ranks first in video games software

Local game development studios benefit from growth in mobile games

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Malaysia’s toys and games industry continues to post positive growth

Counterfeits remain prevalent in Malaysia’s toys and games industry

International brand owners remain dominant

Physical stores remains leading distribution channels

Malaysia’s toys and games industry set to post positive growth over forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in Malaysia

EXECUTIVE SUMMARY

Malaysia’s toys and games industry continues to post positive growth

Counterfeits remain prevalent in Malaysia’s toys and games industry

International brand owners remain dominant

Physical stores remains leading distribution channels

Malaysia’s toys and games industry set to post positive growth over forecast period

MARKET DATA

SOURCES

Traditional Toys and Games in Malaysia

HEADLINES

PROSPECTS

Licensed properties drive growth in action figures and accessories

Children remain the key consumer group driving category sales

Construction sales projected to recover despite weak growth in 2017

COMPETITIVE LANDSCAPE

Hasbro Toys (M) Sdn Bhd consolidates category lead

International players remain dominant

Counterfeit products remain significant

CATEGORY DATA

Video Games in Malaysia

HEADLINES

PROSPECTS

Nintendo Switch launch drives growth of static consoles

Digital game software continues to outperform physical counterpart

Mobile video games software to post strong growth over forecast period

COMPETITIVE LANDSCAPE

Nintendo Co Ltd ranks first in video games

Electronic Arts Inc ranks first in video games software

Local game development studios benefit from growth in mobile games

CATEGORY DATA

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