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Country Report

Toys and Games in

Toys and Games in Germany

32 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Various factors contribute to positive development of toys and games

Toys and games in Germany performed well in 2017, growing further in current value terms. Video games benefited from strong new product launches such as the Nintendo Switch, digital content and games as well as innovative technologies including new AR/VR headsets and respective applications.

Digital has advantage over traditional toys and games

Main growth driver of toys and games in Germany in 2017 was without doubt the introduction of the first hybrid video games console – Nintendo Switch. It naturally had a major impact on video games hardware, static and hand-held consoles, albeit in different ways.

Domestic and multinational players battle it out

Toys and games in Germany is highly competitive with new players continuously emerging, especially in video games software. Innovation and new product launches remain key to success and further growth for most players, supporting strong leading positions for large companies such as Sony Interactive Entertainment, LEGO or Geobra Brandstätter.

Online shopping gains further ground

Within video games digitalisation progressed rapidly. Online and mobile games and in-game purchases in particular represented rapidly growing products in Germany and are expected to produce further growth.

Innovation set to maintain positive performance, albeit slower

The desire to connect with other people, to be active and creative in an enjoyable way as well as to experience activities and games removed from the increasingly hectic and digitalised lives many consumers lead, is likely to create further growth potential for traditional toys and games. In addition, innovation, new product launches and enhancements as well as price reductions especially within video games and video games hardware, will support positive development of toys and games overall in the forecast period.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Germany?
What are the major companies Germany?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Germany

EXECUTIVE SUMMARY

Various factors contribute to positive development of toys and games

Digital has advantage over traditional toys and games

Domestic and multinational players battle it out

Online shopping gains further ground

Innovation set to maintain positive performance, albeit slower

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Germany

HEADLINES

PROSPECTS

Changing demographics and lifestyles support positive development

Licences are popular – but with limited impact on overall sales

Different toys for different ages and occasions promise growth

COMPETITIVE LANDSCAPE

Innovation and sustainability are building blocks for LEGO growth

Licensed articles and creative worlds are key to success

New products maintain awareness and interest

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Germany

HEADLINES

PROSPECTS

Hand-held consoles struggle

The future is digital

Mobile games continues performing well through in-game purchases

COMPETITIVE LANDSCAPE

Sony maintains strong lead due to penetration and brand recognition

Innovation leader Nintendo records significant growth

Mass versions of AR/VR headsets have growth potential

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Various factors contribute to positive development of toys and games

Digital has advantage over traditional toys and games

Domestic and multinational players battle it out

Online shopping gains further ground

Innovation set to maintain positive performance, albeit slower

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Toys and Games in Germany

EXECUTIVE SUMMARY

Various factors contribute to positive development of toys and games

Digital has advantage over traditional toys and games

Domestic and multinational players battle it out

Online shopping gains further ground

Innovation set to maintain positive performance, albeit slower

MARKET DATA

SOURCES

Traditional Toys and Games in Germany

HEADLINES

PROSPECTS

Changing demographics and lifestyles support positive development

Licences are popular – but with limited impact on overall sales

Different toys for different ages and occasions promise growth

COMPETITIVE LANDSCAPE

Innovation and sustainability are building blocks for LEGO growth

Licensed articles and creative worlds are key to success

New products maintain awareness and interest

CATEGORY DATA

Video Games in Germany

HEADLINES

PROSPECTS

Hand-held consoles struggle

The future is digital

Mobile games continues performing well through in-game purchases

COMPETITIVE LANDSCAPE

Sony maintains strong lead due to penetration and brand recognition

Innovation leader Nintendo records significant growth

Mass versions of AR/VR headsets have growth potential

CATEGORY DATA

Why buy this report?

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