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Country Report

Toys and Games in

Toys and Games in the Netherlands

May 2021

US$2,100

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Executive Summary

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COVID-19 impact on toys and games

In the Netherlands, the toys and games market looked to be thriving in 2020 despite challenging economic conditions arising as a result of the COVID-19 pandemic. E-commerce retailers, in particular, enjoyed success as consumers increasingly shopped online, and this trend will continue in the coming years.

COVID-19 country impact

Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.

Company response

It remained the case in 2020 that no player in toys and games held a double-digit value share. However, the leading two players, Nintendo Benelux and Activision Blizzard Benelux, increased their value shares of toys and games due to their strong sales gains in video games, the best performing category, where they also remained in the number one and two spots.

Retailing shift

The sales explosion in toys and games in 2020 created challenges for distributors. At the beginning of the year, the supply from China - where many games are produced - largely dried up.

What next for toys and games?

The global toys and games market will continue to thrive despite challenging economic conditions. This is expected to also be the case for toys and games in the Netherlands which will see steady value growth over the forecast period.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Netherlands?
What are the major companies Netherlands?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Value growth in traditional toys and games boosted by demand for new toys with which to entertain and educate out-of-school children at home

Adults are identified as a specific consumer group for traditional toys and games while spending more time at home during the pandemic

E-commerce enjoys dynamic growth and takes the dominant share in the distribution of traditional toys and games

RECOVERY AND OPPORTUNITIES

Continued growth forecast for traditional toys and games supported by demand for educational toys and by nostalgia

Innovations expected in traditional toys and games in order to remain relevant as video games continues to grow

Consumer attitudes on gender and the environment are likely to influence new product developments in traditional toys and games

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Video Games in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Video games enjoys significant growth as consumers seek to increase their in-home entertainment during the pandemic

COVID-19-induced economic concerns appear to have little impact on video games purchases

Purchases via e-commerce leap as consumers avoid bricks-and-mortar stores and mobile games gain increasing popularity

RECOVERY AND OPPORTUNITIES

Playtime increasingly encompasses building virtual worlds rather than physical creations

Demand for online, mobile and digital games continues to grow while physical formats decline

Shopping habits are altered by the pandemic from fun shopping to run shopping

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2015-2020
Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Video Games: % Value 2016-2020
Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 24 Distribution of Video Games by Format: % Value 2015-2020
Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Toys and Games in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shift

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Traditional Toys and Games in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Value growth in traditional toys and games boosted by demand for new toys with which to entertain and educate out-of-school children at home

Adults are identified as a specific consumer group for traditional toys and games while spending more time at home during the pandemic

E-commerce enjoys dynamic growth and takes the dominant share in the distribution of traditional toys and games

RECOVERY AND OPPORTUNITIES

Continued growth forecast for traditional toys and games supported by demand for educational toys and by nostalgia

Innovations expected in traditional toys and games in order to remain relevant as video games continues to grow

Consumer attitudes on gender and the environment are likely to influence new product developments in traditional toys and games

CATEGORY DATA

Video Games in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Video games enjoys significant growth as consumers seek to increase their in-home entertainment during the pandemic

COVID-19-induced economic concerns appear to have little impact on video games purchases

Purchases via e-commerce leap as consumers avoid bricks-and-mortar stores and mobile games gain increasing popularity

RECOVERY AND OPPORTUNITIES

Playtime increasingly encompasses building virtual worlds rather than physical creations

Demand for online, mobile and digital games continues to grow while physical formats decline

Shopping habits are altered by the pandemic from fun shopping to run shopping

CATEGORY DATA

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