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Country Report

Toys and Games in

Toys and Games in the Netherlands

31 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Another successful year for toys and games in 2017

Toys and games enjoyed another year of success in 2017, recording single-digit growth thanks to the influence of the strong sales of video games. Video games sales were principally driven by the fast growth of the Nintendo Switch console which was released in March 2017.

Launch of the Nintendo Switch drives overall growth in toys and games, whilst Hatchimals top traditional toys and games

Toys and games is full of surprises each year, with new product developments that help drive value sales. The Nintendo Switch was launched in March 2017 and sales were unexpectedly high, driving overall value growth in toys and games.

Leading companies dominate but are losing share to smaller companies

Activision Blizzard Benelux BV was the leading company in toys and games thanks to its well-known established games, such as World of Warcraft and Call of Duty. Traditional toys and games manufacturers Mattel Europa Netherlands BV and LEGO Nederland BV followed closely behind with Lego particularly strong in construction toys.

Internet retailing unstoppable as strong growth is recorded in 2017

Internet retailing continued to grow strongly in the Netherlands in toys and games in 2017 at the expense of traditional toys and games stores, which are also declining in number as a result of this trend. According to Thuiswinkel, an organisation that monitors internet retailing, traditional toys and games grew by 43% in the first half of 2017, being one of the fastest-growing categories.

Toys and games expected to post a positive performance

Toys and games is expected to post a positive performance over the forecast period. Traditional toys and games is expected to grow steadily, driven mainly by positive economic conditions and improving birth rates.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Netherlands?
What are the major companies Netherlands?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in the Netherlands

EXECUTIVE SUMMARY

Another successful year for toys and games in 2017

Launch of the Nintendo Switch drives overall growth in toys and games, whilst Hatchimals top traditional toys and games

Leading companies dominate but are losing share to smaller companies

Internet retailing unstoppable as strong growth is recorded in 2017

Toys and games expected to post a positive performance

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in the Netherlands

HEADLINES

PROSPECTS

New product developments in traditional toys and games cut across trends

Licensing boosts sales with Despicable Me 3 particularly popular

Internet retailing takes over as leading channel

COMPETITIVE LANDSCAPE

Mattel Europa Netherlands BV leads, followed by LEGO Nederland BV

Spin Master Ltd is the fastest-growing company in 2017

Leading companies lose share as smaller companies come up with exciting toys and games

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in the Netherlands

HEADLINES

PROSPECTS

The launch of Nintendo Switch spurs value growth in video games

AR/VR headsets growing, but not yet impressively

Video games software led by console game sales

COMPETITIVE LANDSCAPE

Nintendo Benelux BV records strong growth thanks to the success of the Nintendo Switch

Leading video games software companies lose value share to up-and-coming companies

Strong performance by local company Guerrilla BV thanks to the success of the Horizon Zero Dawn game

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Toys and Games in the Netherlands

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Executive Summary

New Report Guarantee

Another successful year for toys and games in 2017

Launch of the Nintendo Switch drives overall growth in toys and games, whilst Hatchimals top traditional toys and games

Leading companies dominate but are losing share to smaller companies

Internet retailing unstoppable as strong growth is recorded in 2017

Toys and games expected to post a positive performance

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in the Netherlands

EXECUTIVE SUMMARY

Another successful year for toys and games in 2017

Launch of the Nintendo Switch drives overall growth in toys and games, whilst Hatchimals top traditional toys and games

Leading companies dominate but are losing share to smaller companies

Internet retailing unstoppable as strong growth is recorded in 2017

Toys and games expected to post a positive performance

MARKET DATA

SOURCES

Traditional Toys and Games in the Netherlands

HEADLINES

PROSPECTS

New product developments in traditional toys and games cut across trends

Licensing boosts sales with Despicable Me 3 particularly popular

Internet retailing takes over as leading channel

COMPETITIVE LANDSCAPE

Mattel Europa Netherlands BV leads, followed by LEGO Nederland BV

Spin Master Ltd is the fastest-growing company in 2017

Leading companies lose share as smaller companies come up with exciting toys and games

CATEGORY DATA

Video Games in the Netherlands

HEADLINES

PROSPECTS

The launch of Nintendo Switch spurs value growth in video games

AR/VR headsets growing, but not yet impressively

Video games software led by console game sales

COMPETITIVE LANDSCAPE

Nintendo Benelux BV records strong growth thanks to the success of the Nintendo Switch

Leading video games software companies lose value share to up-and-coming companies

Strong performance by local company Guerrilla BV thanks to the success of the Horizon Zero Dawn game

CATEGORY DATA

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