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The impact of COVID-19 on toys and games in France has been varied, although most categories have suffered to some degree due to physical store closures. However, whilst traditional toys and games stores and other non-essential stores were forced to close in mid-March, thereby affecting sales through specialist retailers, supermarkets and hypermarkets remained open during lockdown, which meant French consumers could still buy many toys and games in some physical stores, although their ranges were more limited.
On 29 February 2020, gatherings of over 5,000 were banned in France, with all gatherings banned on 2 March. On 16 March, schools closed and full lockdown was implemented, with non-essential outlets closed.
New retail concepts have been introduced in toys and games, such as a Harry Potter pop-up store, opened in Paris in partnership with JouéClub. These are seen as stores where children can play and explore and spend time experimenting with the toys on offer.
There was also a trend towards spending more time together in 2019, with many French people choosing to spend free time playing more traditional board games. This is even the case amongst adults, fuelled to some extent by the rise of bars where friends can meet up, enjoy food and a drink or two and play board games.
The overall toys and games competitive environment is quite fragmented, although Nintendo France SA was still the clear leader in 2019. Nintendo Switch continues to see growing popularity and newcomer Nintendo Switch Lite, a cheaper, more lightweight version, is also proving popular (largely replacing the Nintendo 3DS), enabling Nintendo to extend its overall lead at the end of the review period.
Sales of toys and games are expected to grow over the forecast period, boosted primarily by video games as French consumers increasingly opt to play with digital toys and games. The desire for hometainment seen in 2020 is expected to remain strong throughout the forecast period, and playtime is expected to become increasingly digitalised, as new and exciting games are launched on a regular basis.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.