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Country Report

Toys and Games in

Toys and Games in France

30 pages, Jun 2018

US$2,100

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Executive Summary

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Mixed performances for toys and games

Toys and games registered significant current retail value growth in 2017 thanks largely to the strong increase of video games. The 2017-launched Nintendo Switch set a new standard in terms of versatility and hybridism, while traditional toys and games experienced saturation and faces a decline of birth rates as well as a drop in the population aged zero to 14 years, therefore reducing the number of potential consumers.

A changing generation for toys and games

The launch of the Nintendo Switch set a new standard for the next wave of innovative consoles themed on the trend of an “Anywhere-Anytime-Anyhow-Anyone” gaming experience, as well as playing as a family. Despite parents’ growing concern about their children spending too much time in front of a screen, the Nintendo Switch encouraged many adults to play with their children.

Toys and games fragmented and highly competitive

Toys and games remained fragmented in 2017, especially within traditional toys and games. Manufacturers, affected by new trends every year, have to adapt their product portfolios very quickly to remain competitive.

Traditional toys and games stores face difficulties, while internet retailing flourishes

Traditional toys and games stores remained the biggest distribution channel for toys and games within store-based retailing, although media products stores was the leading distribution channel for video games. However, traditional toys and games stores will face difficulties due to the financial problems of La Grande Récré and Toys “R” Us, which are likely to lead to store closures in France – mainly for local retailer La Grande Récré.

Slower growth expected

Toys and games is expected to register a slower retail value CAGR at constant 2017 prices over the forecast period compared to that of the review period. Video games will remain the value sales booster, with traditional toys and games hampered by the financial difficulties of some traditional toys and games retailers.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in France?
What are the major companies France?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in France

EXECUTIVE SUMMARY

Mixed performances for toys and games

A changing generation for toys and games

Toys and games fragmented and highly competitive

Traditional toys and games stores face difficulties, while internet retailing flourishes

Slower growth expected

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in France

HEADLINES

PROSPECTS

Slower performance for traditional toys and games

Baby and infant, construction categories struggle the most

Internet retailing benefits from price-conscious consumers

COMPETITIVE LANDSCAPE

International versus local competitors

Strategies to boost value sales in 2018

Specialisation or diversification – different ways to expand

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in France

HEADLINES

PROSPECTS

Next console launch expected over 2019-2020

Further democratisation of virtual/augmented reality ahead

Boom for direct streaming ahead

COMPETITIVE LANDSCAPE

Nintendo takes over video game leadership

Two mobile-only developers now among top-10 software players

Various new players expected in AR/VR headsets

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in France

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Executive Summary

New Report Guarantee

Mixed performances for toys and games

A changing generation for toys and games

Toys and games fragmented and highly competitive

Traditional toys and games stores face difficulties, while internet retailing flourishes

Slower growth expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Toys and Games in France

EXECUTIVE SUMMARY

Mixed performances for toys and games

A changing generation for toys and games

Toys and games fragmented and highly competitive

Traditional toys and games stores face difficulties, while internet retailing flourishes

Slower growth expected

MARKET DATA

SOURCES

Traditional Toys and Games in France

HEADLINES

PROSPECTS

Slower performance for traditional toys and games

Baby and infant, construction categories struggle the most

Internet retailing benefits from price-conscious consumers

COMPETITIVE LANDSCAPE

International versus local competitors

Strategies to boost value sales in 2018

Specialisation or diversification – different ways to expand

CATEGORY DATA

Video Games in France

HEADLINES

PROSPECTS

Next console launch expected over 2019-2020

Further democratisation of virtual/augmented reality ahead

Boom for direct streaming ahead

COMPETITIVE LANDSCAPE

Nintendo takes over video game leadership

Two mobile-only developers now among top-10 software players

Various new players expected in AR/VR headsets

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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