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Country Report

Toys and Games in

Toys and Games in Brazil

32 pages, Jun 2018

US$2,100

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Executive Summary

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Modest growth in traditional games contrasts with double-digit growth within some categories of video games

The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts and crafts.

Entertainment effect has striking impact on toys and games

Traditional toys and games are favoured for the high-level engagement of children and even mothers through the channel of cartoons on Facebook, Twitter and streaming platforms such as YouTube and Netflix. Cartoons such as Shopkins, Twozies and LOL Surprise! are growing in popularity among female children, whereas films from Marvel and DC heroes prosper among boys in particular, although gender determinism known as boy-orientated is gradually losing ground.

Licensed brands increase their dominance

International players such as Mattel, Hasbro and Lego continued their dominance in traditional toys and games. Nevertheless, these companies are witnessing the progress of official importers such as DTC Trading, Candide Indústria e Comércio and Sunny Brinquedos Importação e Exportação Ltda introducing licensed popular brands to Brazil – Twozies, LOL Surprise! and Hatchimals respectively.

Channel dynamics between traditional toys and games vary considerably

The distribution of traditional toys and games continues to heavily rely on specialist bricks-and-mortar stores. In this sense, traditional toys and games stores can capitalise on the most important factor when consumers shop for toys – the experience.

Toys and games is set to recover from losses of economic crisis

Toys and games began to experience an overall more optimistic outlook in 2017. The expected recovery of socioeconomic indicators such as the unemployment rate and disposable incomes over the forecast period will bring further recovery.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Brazil?
What are the major companies Brazil?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Brazil

EXECUTIVE SUMMARY

Modest growth in traditional games contrasts with double-digit growth within some categories of video games

Entertainment effect has striking impact on toys and games

Licensed brands increase their dominance

Channel dynamics between traditional toys and games vary considerably

Toys and games is set to recover from losses of economic crisis

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Brazil

HEADLINES

PROSPECTS

Traditional toys and games continues to stagnate

New value proposition and social media are driving novel brands

Traditional toys and games stores remains dominant channel

COMPETITIVE LANDSCAPE

Mattel and Hasbro remain leaders

Toys are viewed by manufacturers as just one path to attract consumers

Experience-motivated toys are gaining traction

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Brazil

HEADLINES

PROSPECTS

Gradual recovery of disposable incomes and demographic changes revive hardware

Mobile environment is driving online games sales

Huge grey market continues to be major challenge to legal sales

COMPETITIVE LANDSCAPE

PlayStation 4 and Xbox One remain the most desirable static consoles

Call of Duty cements its robust position in both physical and digital world

Large variety of titles in mobile games hampers consolidation of brands

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Modest growth in traditional games contrasts with double-digit growth within some categories of video games

Entertainment effect has striking impact on toys and games

Licensed brands increase their dominance

Channel dynamics between traditional toys and games vary considerably

Toys and games is set to recover from losses of economic crisis

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in Brazil

EXECUTIVE SUMMARY

Modest growth in traditional games contrasts with double-digit growth within some categories of video games

Entertainment effect has striking impact on toys and games

Licensed brands increase their dominance

Channel dynamics between traditional toys and games vary considerably

Toys and games is set to recover from losses of economic crisis

MARKET DATA

SOURCES

Traditional Toys and Games in Brazil

HEADLINES

PROSPECTS

Traditional toys and games continues to stagnate

New value proposition and social media are driving novel brands

Traditional toys and games stores remains dominant channel

COMPETITIVE LANDSCAPE

Mattel and Hasbro remain leaders

Toys are viewed by manufacturers as just one path to attract consumers

Experience-motivated toys are gaining traction

CATEGORY DATA

Video Games in Brazil

HEADLINES

PROSPECTS

Gradual recovery of disposable incomes and demographic changes revive hardware

Mobile environment is driving online games sales

Huge grey market continues to be major challenge to legal sales

COMPETITIVE LANDSCAPE

PlayStation 4 and Xbox One remain the most desirable static consoles

Call of Duty cements its robust position in both physical and digital world

Large variety of titles in mobile games hampers consolidation of brands

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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