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Country Report

Toys and Games in

Toys and Games in Brazil

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on toys and games

In March 2021, one year after the beginning of the COVID-19 pandemic in Brazil, the country faced a worst case scenario in terms of the evolution of the pandemic. There was a second wave of confirmed COVID-19 cases, much higher than that recorded in 2020, with daily average deaths in the range of 3,000.

COVID-19 country impact

Social isolation measures were relaxed in the third quarter of 2020, with crowds of people participating in clandestine parties and even the carnival period in February 2021 when many people went to the beaches of the Brazilian coast. In addition, there was a lack of government urgency in the acquisition of COVID-19 vaccines.

Company response

In 2020, multinationals led value sales in toys and games. Mattel do Brasil and Hasbro do Brasil led traditional toys and games, while Sony, Microsoft, Electronic Arts and Activision Blizzard led video games.

Retailing shifts

With the restrictions imposed in 2020, including social isolation in most Brazilian cities, many stores offering traditional toys and games closed some stores or even closed their businesses. Others focused on driving sales through e-commerce.

What next for toys and games?

In Brazil, lockdown has been adopted in many areas from the beginning of March 2021 and continuing until at least mid-April. This, in addition to the limited availability of vaccines throughout 2021, will continue to pose challenges.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Brazil?
What are the major companies Brazil?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shifts

What next for toys and games?

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Brazil

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 on category sales

Performance in traditional toys and games category

Consumers use the e-commerce channel

RECOVERY AND OPPORTUNITIES

Impact of COVID-19 on consumer behaviour in 2021

Traditional toys and games stores will offer more enchantment and experiences for children

The search for new business models

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

Video Games in Brazil

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 on category performance

Greater presence of foreign games

The world of games offers a contact point between Brazilian artists and the public

RECOVERY AND OPPORTUNITIES

Video games growth opportunity over 2021-2025

Sony and Microsoft should move the console market with the launch of new models

Brand advertisers will seek to be closer to gamers

CATEGORY DATA

Table 17 Sales of Video Games by Category: Value 2015-2020
Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Video Games: % Value 2016-2020
Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 24 Distribution of Video Games by Format: % Value 2015-2020
Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Toys and Games in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shifts

What next for toys and games?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Toys and Games in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on toys and games

COVID-19 country impact

Company response

Retailing shifts

What next for toys and games?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Traditional Toys and Games in Brazil

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 on category sales

Performance in traditional toys and games category

Consumers use the e-commerce channel

RECOVERY AND OPPORTUNITIES

Impact of COVID-19 on consumer behaviour in 2021

Traditional toys and games stores will offer more enchantment and experiences for children

The search for new business models

CATEGORY DATA

Video Games in Brazil

KEY DATA FINDINGS

2020 IMPACT

Impact of COVID-19 on category performance

Greater presence of foreign games

The world of games offers a contact point between Brazilian artists and the public

RECOVERY AND OPPORTUNITIES

Video games growth opportunity over 2021-2025

Sony and Microsoft should move the console market with the launch of new models

Brand advertisers will seek to be closer to gamers

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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