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Country Report

Toys and Games in

Toys and Games in the US

33 pages, Jun 2018

US$2,100

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Executive Summary

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Video games leads toys and games in the US in 2017

Toys and games continued to grow in the US in 2017, as mixed results within traditional toys and games were more than offset by strong growth in video games. Traditional toys and games was buffeted by headwinds such as the bankruptcy of Toys “R” Us and the poor performance of LEGO Group, offset by growth in collectable toys, with products such as LOL Surprise! Video games, meanwhile, was buoyed by the successful introduction of the Nintendo Switch in March.

Collectibles remains a bright spot in traditional toys and games

One of the most important trends across toys and games in the US in 2017 was the continued success of collectibles. With existing brands such as Shopkins from Moose Enterprises, Hatchimals from Spin Master and Funko Pop! from Funko continuing to post value growth, collectibles received a further boost in 2017 from an influx of incredibly successful new brands, such as LOL Surprise! from MGA Entertainment and Fingerlings from WowWee Group.

Nintendo rebounds thanks to the success of Nintendo Switch

Following largely disappointing results after the release of the Wii U, Nintendo of America looked to re-establish its position within static consoles in 2017 with the Nintendo Switch. This console was well-received following its launch, due to its hybrid format of static console and hand-held gaming, as well as a strong list of new games for the system.

The closure of Toys “R” Us highlights a shift in distribution

The ongoing migration of consumers away from bricks-and-mortar distribution channels towards internet retailing is the single most important trend impacting the entire US retail landscape, as consumers are increasingly attracted by the unmatched convenience and unrivalled product selection that e-commerce provides. In 2017, this embrace of internet retailing had the most substantial impact seen yet on toys and games in the US, as retail value sales purchased online posted double-digit growth at current prices.

Toys and games set to see steady growth through to 2022

Despite the loss of Toys “R” Us in 2018, toys and games as a whole is expected to see a positive performance in value terms at constant 2017 prices in the forecast period to 2022. Whilst traditional toys and games is expected to see only slow growth in 2018, video games is expected to see a much better performance, mainly due to the continued growth of Nintendo Switch.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in USA?
What are the major companies USA?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in the US

EXECUTIVE SUMMARY

Video games leads toys and games in the US in 2017

Collectibles remains a bright spot in traditional toys and games

Nintendo rebounds thanks to the success of Nintendo Switch

The closure of Toys “R” Us highlights a shift in distribution

Toys and games set to see steady growth through to 2022

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in the US

HEADLINES

PROSPECTS

The fall of Toys “R” Us

Declining birth rate threatens traditional toys and games

The collectibles craze continues to boost sales

COMPETITIVE LANDSCAPE

The shine comes off of Star Wars

LEGO Group’s woes signal tough times ahead for construction toys

Spin Master continues its acquisition spree

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in the US

HEADLINES

PROSPECTS

Nintendo Switch reshapes video games hardware

In-game purchases make major gains across platforms

AR/VR headsets sees a slow start

COMPETITIVE LANDSCAPE

Activision Blizzard leads in GBO terms, whilst Nintendo advances

Players offering new games lead company growth

Companies learn to balance the intensity of microtransactions

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Video games leads toys and games in the US in 2017

Collectibles remains a bright spot in traditional toys and games

Nintendo rebounds thanks to the success of Nintendo Switch

The closure of Toys “R” Us highlights a shift in distribution

Toys and games set to see steady growth through to 2022

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in the US

EXECUTIVE SUMMARY

Video games leads toys and games in the US in 2017

Collectibles remains a bright spot in traditional toys and games

Nintendo rebounds thanks to the success of Nintendo Switch

The closure of Toys “R” Us highlights a shift in distribution

Toys and games set to see steady growth through to 2022

MARKET DATA

SOURCES

Traditional Toys and Games in the US

HEADLINES

PROSPECTS

The fall of Toys “R” Us

Declining birth rate threatens traditional toys and games

The collectibles craze continues to boost sales

COMPETITIVE LANDSCAPE

The shine comes off of Star Wars

LEGO Group’s woes signal tough times ahead for construction toys

Spin Master continues its acquisition spree

CATEGORY DATA

Video Games in the US

HEADLINES

PROSPECTS

Nintendo Switch reshapes video games hardware

In-game purchases make major gains across platforms

AR/VR headsets sees a slow start

COMPETITIVE LANDSCAPE

Activision Blizzard leads in GBO terms, whilst Nintendo advances

Players offering new games lead company growth

Companies learn to balance the intensity of microtransactions

CATEGORY DATA

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