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Learn moreAug 2020
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Before the onset of COVID-19, which presented further challenges to traditional toys and games in 2020, value growth of toys and games overall was continuing to slow down in 2019. Traditional toys and games recorded negative growth for the third consecutive year, reflecting an inability to adapt to the loss of major retailer Toys “R” Us still.
On 16 March, large gatherings in the UK were banned, and the Prime Minister called on everyone in the country to stop all non-essential contact with other people. People were required to cease all unnecessary travel and to work from home where possible, while avoiding pubs, clubs, theatres and other social spaces.
Video gaming is highly popular in the UK and consumer interest was showing no signs of slowing down in 2019. With the constant release and reboot of popular games, be they online games, storyline games or sports games, there is plenty of choice no matter what one’s preference is.
LEGO maintained its lead within traditional toys and games in the UK despite the challenging political situation that the industry faced in 2019. The company’s strength lies in its continuous innovation and the well-established image of Lego as a positive development brand for children, but it also provides a fun hobby for adults, which were gave LEGO some advantages over other manufacturers and retailers that were more affected by the difficulties of the political and economic environment.
Barring a pandemic-related global economic recession post-COVID-19, and contingent on whether Brexit-related economic uncertainty results in further disruption, the forecast for toys and games is looking positive in the UK. Traditional toys and games will likely experience more stability that comes from a more concrete Brexit plan, negative or positive, so long as it provides at least some further clarity as to what consumers can expect.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.