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Country Report

Toys and Games in

Toys and Games in China

31 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

High value sales growth for toys and games

Toys and games recorded strong retail value sales growth in 2017. Although the birth rate dropped, despite the introduction of a 2-child per family policy, an increase in the 0-14-year-old population, the growing number of adult players and a consumer shift to high-quality products promise robust value growth in toys and games.

More emphasis on intelligence explorer function

Traditional toys with educational content always capture Chinese parents’ attention, given their high concerns over the academic performance of their children. In addition to traditional construction and pre-school developmental toys, modern STEAM (science, technology, engineering, art and math) toys gained popularity, as they help children to gain advanced knowledge through play.

Domestic players continue to lead

Led by Tencent Games and NetEase.com, domestic manufacturers led toys and games in 2017.

Physical retailers try to revive with store upgrades

Internet retailing dominated retail value sales of toys and games in 2017. The online channel has developed dynamically and continued to gain share over the review period.

Strong value growth is expected over the forecast period

Toys and games is projected to record a strong retail value CAGR at constant 2017 prices over the forecast period. This performance is informed by the anticipated growth in the 0-14-year-old population and parents trading-up to higher-quality, traditional toys and games.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in China?
What are the major companies China?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in China

EXECUTIVE SUMMARY

High value sales growth for toys and games

More emphasis on intelligence explorer function

Domestic players continue to lead

Physical retailers try to revive with store upgrades

Strong value growth is expected over the forecast period

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in China

HEADLINES

PROSPECTS

Healthy growth for traditional toys and games

Intelligence explorer function toys on the rise

Traditional toys and games stores upgrade

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

More emphasis on experiential services

International players partner local giants to win over local consumers

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in China

HEADLINES

PROSPECTS

Mobile games provide a strong boost to video games in 2017

Emergence of AR/VR headsets

Spend on gaming inspires static consoles

COMPETITIVE LANDSCAPE

Tencent Games continues to lead video games software

Sony (China) tops video games hardware

Domestic internet giants head video games

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in China

New Report Guarantee

Executive Summary

New Report Guarantee

High value sales growth for toys and games

More emphasis on intelligence explorer function

Domestic players continue to lead

Physical retailers try to revive with store upgrades

Strong value growth is expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Toys and Games in China

EXECUTIVE SUMMARY

High value sales growth for toys and games

More emphasis on intelligence explorer function

Domestic players continue to lead

Physical retailers try to revive with store upgrades

Strong value growth is expected over the forecast period

MARKET DATA

SOURCES

Traditional Toys and Games in China

HEADLINES

PROSPECTS

Healthy growth for traditional toys and games

Intelligence explorer function toys on the rise

Traditional toys and games stores upgrade

COMPETITIVE LANDSCAPE

Animated series and films to drive sales of licensed toys

More emphasis on experiential services

International players partner local giants to win over local consumers

CATEGORY DATA

Video Games in China

HEADLINES

PROSPECTS

Mobile games provide a strong boost to video games in 2017

Emergence of AR/VR headsets

Spend on gaming inspires static consoles

COMPETITIVE LANDSCAPE

Tencent Games continues to lead video games software

Sony (China) tops video games hardware

Domestic internet giants head video games

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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