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Country Report

Toys and Games in

Toys and Games in India

28 pages, Jun 2018

US$2,100

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Executive Summary

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Growth in total toys and games current value sales slows in 2017

Growth in total toys and games current value sales in India in 2017 was slower than in 2016, mainly due to the impact of the new Goods and Services Tax (GST) and price increases. Current value growth was also restricted by the limited capacity of small domestic manufacturers to invest in equipment, marketing activities and innovation.

Tax and regulatory changes affect toys and games

The implementation of the Goods and Services Tax (GST) in India during the second half of 2017 affected toys and games supply chains. Prior to implementation, distributors and wholesalers exhausted stocks subject to the previous VAT regime, and did not replenish them until the GST came into effect.

Funskool leads traditional toys and games, Sony leads video games

Funskool (India) Ltd and Mattel Toys (India) Pvt Ltd remained the top two players in traditional toys and games in 2017, while Sony India Pvt Ltd led video games with its PlayStation range. During the year, companies such as Funskool and Simba Toys India Ltd sought to strengthen their competitiveness by opening more physical stores and listing their products on leading e-commerce websites like amazon.

Internet retailing gains ground in toys and games distribution

Internet retailing continued to make value share gains at the expense of other channels in the Indian toys and games market in 2017. Gains for internet retailing were supported by the channel’s strong performance in video games and the activities of major online retailers.

Outlook for toys and games remains bright despite 2018 duty hike

Toys and games in India is expected to see total value sales at constant 2017 prices grow at a double-digit CAGR over the forecast period. The market’s performance will be bolstered by rising disposable incomes, increasing consumer awareness of different brands, new launches and the growing willingness of many parents to spend money on toys and games for their children.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in India?
What are the major companies India?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in India

EXECUTIVE SUMMARY

Growth in total toys and games current value sales slows in 2017

Tax and regulatory changes affect toys and games

Funskool leads traditional toys and games, Sony leads video games

Internet retailing gains ground in toys and games distribution

Outlook for toys and games remains bright despite 2018 duty hike

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in India

HEADLINES

PROSPECTS

Licensing increases in traditional toys and games

Branded products benefit from demographic and socioeconomic trends

Scientific/educational category expected to develop fastest

COMPETITIVE LANDSCAPE

Funskool and Mattel remain the top two players in 2017

New launches help to maintain consumer interest in different categories

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in India

HEADLINES

PROSPECTS

Indian players continue to embrace digital gaming

AR/VR headsets set to benefit from innovation and falling prices

Further gains projected for internet retailing within video games

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Mitashi maintains its competitive pricing strategy

Local developers benefit from growing popularity of mobile games

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in India

New Report Guarantee

Executive Summary

New Report Guarantee

Growth in total toys and games current value sales slows in 2017

Tax and regulatory changes affect toys and games

Funskool leads traditional toys and games, Sony leads video games

Internet retailing gains ground in toys and games distribution

Outlook for toys and games remains bright despite 2018 duty hike

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in India

EXECUTIVE SUMMARY

Growth in total toys and games current value sales slows in 2017

Tax and regulatory changes affect toys and games

Funskool leads traditional toys and games, Sony leads video games

Internet retailing gains ground in toys and games distribution

Outlook for toys and games remains bright despite 2018 duty hike

MARKET DATA

SOURCES

Traditional Toys and Games in India

HEADLINES

PROSPECTS

Licensing increases in traditional toys and games

Branded products benefit from demographic and socioeconomic trends

Scientific/educational category expected to develop fastest

COMPETITIVE LANDSCAPE

Funskool and Mattel remain the top two players in 2017

New launches help to maintain consumer interest in different categories

CATEGORY DATA

Video Games in India

HEADLINES

PROSPECTS

Indian players continue to embrace digital gaming

AR/VR headsets set to benefit from innovation and falling prices

Further gains projected for internet retailing within video games

COMPETITIVE LANDSCAPE

Sony remains the leading company in video games in 2017

Mitashi maintains its competitive pricing strategy

Local developers benefit from growing popularity of mobile games

CATEGORY DATA

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