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Country Report
Toys and Games in India
Aug 2019
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Executive Summary
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Toys and games industry stabilises
The impact of new government regulations imposed in 2017 was still visible in the first quarter of 2018. The high GST rates compared to previously prevalent VAT rate, continued to affect the margins of the manufacturers.
Legislative reforms continue spinning the wheel of fortune
The industry has been majorly impacted by legislative reforms over the last three years, with demonetisation, GST and now the new quality norms. In 2017, the Director-General of Foreign Trade introduced tough quality criteria and mandated certification of compliance by accredited agencies for importing toys.
Mattel Toys (India) Pvt Ltd and Sony India Pvt Ltd rule the toys and games industry in India
Mattel Toys was the leader in the traditional toys and games industry. Well-known brands like Barbie, Hot wheels and Fisher-Price were the top performing assets for Mattel Toys.
Traditional toys and games stores dominate
Actually seeing toys and having the opportunity to play with them in person is still clearly important, with traditional toy shops remaining the most popular distribution channel. Specialist retailers like Hamleys continued to expand into the main cities across the country.
Brighter days ahead for toys and games industry in India
Toys and games in India will record healthy growth on the back of video games. Traditional toys and games manufacturers have suffered a slowdown in the market since 2017 because of new import norms and GST.
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Overview
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toys and Games in India market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values and company shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Toys and Games in India?
- What are the major companies India?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Toys and Games market research database.
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Toys and Games in India
EXECUTIVE SUMMARY
Toys and games industry stabilises
Legislative reforms continue spinning the wheel of fortune
Mattel Toys (India) Pvt Ltd and Sony India Pvt Ltd rule the toys and games industry in India
Traditional toys and games stores dominate
Brighter days ahead for toys and games industry in India
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2013-2018Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesTraditional Toys and Games in India
HEADLINES
PROSPECTS
Child’s play steals the show
Adults socialise by indulging in old-school board-gaming
Homegrown hero Chhota Bheem continues to be popular
COMPETITIVE LANDSCAPE
Mattel Toys (India) Pvt Ltd shows its dominance in traditional toys and games
Hamleys making its presence felt in the retail space
Organised retailing is catching up
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Video Games in India
HEADLINES
PROSPECTS
Digital video games software drives the growth, while mobile gaming is the most loved category of digital video games software
AR/VR headsets slowly securing a share of consumer spending on entertainment
COMPETITIVE LANDSCAPE
Sony India Pvt Ltd dominates the video games industry
Games developed by Indian developers find audience due to localisation
CATEGORY DATA
Table 20 Sales of Video Games by Category: Value 2013-2018Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Video Games: % Value 2014-2018
Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 28 Distribution of Video Games by Format: % Value 2013-2018
Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023
Why buy this report?
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Country Reports
- Toys and Games in Argentina | Jun 2019
- Toys and Games in Australia | Jun 2019
- Toys and Games in Brazil | Jun 2019
- Toys and Games in Canada | Jun 2019
- Toys and Games in China | Jun 2019
- Toys and Games in France | Jul 2020
- Toys and Games in Germany | Jun 2019
- Toys and Games in Hong Kong, China | Jun 2019
- Toys and Games in Indonesia | Jun 2019
- Toys and Games in Italy | Jun 2019
- Toys and Games in Japan | Jun 2019
- Toys and Games in Malaysia | Jun 2019
- Toys and Games in Mexico | Jun 2019
- Toys and Games in Poland | Jun 2019
- Toys and Games in Romania | Jun 2019
- Toys and Games in Russia | Jun 2019
- Toys and Games in Singapore | Jul 2019
- Toys and Games in South Africa | Jul 2019
- Toys and Games in South Korea | Jun 2019
- Toys and Games in Spain | Jun 2019
- Toys and Games in Sweden | Jun 2019
- Toys and Games in Switzerland | Jun 2019
- Toys and Games in Taiwan | Jun 2019
- Toys and Games in Thailand | Jun 2019
- Toys and Games in the Netherlands | Jun 2019
- Toys and Games in the Philippines | Jun 2019
- Toys and Games in the United Arab Emirates | Jun 2019
- Toys and Games in the United Kingdom | Jun 2019
- Toys and Games in the US | Jun 2019
- Toys and Games in Turkey | Jun 2019
- Toys and Games in Ukraine | Jun 2019
Strategy Reports
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro In Toys and Games | Nov 2019
- Hasbro Inc in Toys and Games | Nov 2019
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- LEGO in Toys and Games | Sep 2019
- Mattel Inc in Toys and Games | Aug 2018
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Spin Master Corp in Toys and Games | Nov 2015
- Takara Tomy Co Ltd in Toys and Games | Jan 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015
Complete Catalogue
Country Reports
- Toys and Games in Argentina | Jun 2019
- Toys and Games in Australia | Jun 2019
- Toys and Games in Brazil | Jun 2019
- Toys and Games in Canada | Jun 2019
- Toys and Games in China | Jun 2019
- Toys and Games in France | Jul 2020
- Toys and Games in Germany | Jun 2019
- Toys and Games in Hong Kong, China | Jun 2019
- Toys and Games in Indonesia | Jun 2019
- Toys and Games in Italy | Jun 2019
- Toys and Games in Japan | Jun 2019
- Toys and Games in Malaysia | Jun 2019
- Toys and Games in Mexico | Jun 2019
- Toys and Games in Poland | Jun 2019
- Toys and Games in Romania | Jun 2019
- Toys and Games in Russia | Jun 2019
- Toys and Games in Singapore | Jul 2019
- Toys and Games in South Africa | Jul 2019
- Toys and Games in South Korea | Jun 2019
- Toys and Games in Spain | Jun 2019
- Toys and Games in Sweden | Jun 2019
- Toys and Games in Switzerland | Jun 2019
- Toys and Games in Taiwan | Jun 2019
- Toys and Games in Thailand | Jun 2019
- Toys and Games in the Netherlands | Jun 2019
- Toys and Games in the Philippines | Jun 2019
- Toys and Games in the United Arab Emirates | Jun 2019
- Toys and Games in the United Kingdom | Jun 2019
- Toys and Games in the US | Jun 2019
- Toys and Games in Turkey | Jun 2019
- Toys and Games in Ukraine | Jun 2019
Strategy Reports
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Activision Blizzard Inc in Toys and Games | Nov 2015
- BANDAI NAMCO Group in Toys and Games | Mar 2016
- Hasbro In Toys and Games | Nov 2019
- Hasbro Inc in Toys and Games | Nov 2019
- LeapFrog Enterprises Inc in Toys and Games | Dec 2015
- LEGO Group in Toys and Games | Sep 2018
- LEGO in Toys and Games | Sep 2019
- Mattel Inc in Toys and Games | Aug 2018
- Microsoft Corp in Toys and Games | Oct 2015
- Nintendo Co Ltd in Toys and Games | Nov 2019
- Sony Corp in Toys and Games | Aug 2015
- Spin Master Corp in Toys and Games | Nov 2015
- Takara Tomy Co Ltd in Toys and Games | Jan 2015
- Ubisoft Entertainment SA in Toys and Games | Oct 2015