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Country Report

Toys and Games in

Toys and Games in Mexico

30 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Strong growth for toys and games in 2017

During 2017, new brands and products for both traditional toys and games and video games emerged in Mexico, resulting in an excellent performance and an exceptional year for the market.

Mexican families’ composition affect sales

Over the review period, the composition of Mexican families has changed, impacting several industries. Mexicans are having fewer children, (two children on average per family) and the amount of money available for each one has increased.

International companies enjoy higher sales than locals

In Mexico, international companies continued to dominate toys and games but each year local brands expand their portfolios through innovative products, increasing their coverage in distribution channels and offering differentiated products with high quality that easily competes against global brands. The most important global companies such as Mattel, Hasbro and LEGO continued to be the most important with higher sales in the country.

Internet retailing continues to gain ground

Internet retailing continued to gain the greatest value share within distribution channels, primarily due to video games but also due to a change in Mexicans’ purchasing habits, with consumers of traditional toys and games searching for better prices, promotions and sometimes to find products that are difficult to find or have sold out in physical stores.

Technology and digital experience will become increasingly important

Over the forecast period, toys and games is expected to continue to post positive results due to ongoing innovation through many launches each year.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Mexico?
What are the major companies Mexico?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Mexico

EXECUTIVE SUMMARY

Strong growth for toys and games in 2017

Mexican families’ composition affect sales

International companies enjoy higher sales than locals

Internet retailing continues to gain ground

Technology and digital experience will become increasingly important

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Mexico

HEADLINES

PROSPECTS

Licensed products continue to innovate

Size of Mexican families and changing consumer habits

Changing purchasing habits impact growing categories

COMPETITIVE LANDSCAPE

International companies with higher value sales

Continuing product innovation and new launches

Illegal retailing affects both international and local brands

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Mexico

HEADLINES

PROSPECTS

Ongoing innovation through video games hardware

Digital video games software gains in preference against physical

Mobile gaming – a trend gaining relevance

COMPETITIVE LANDSCAPE

Strong players

Mobile platform a good option for mass consumers

Advertising and marketing campaigns through social media

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Strong growth for toys and games in 2017

Mexican families’ composition affect sales

International companies enjoy higher sales than locals

Internet retailing continues to gain ground

Technology and digital experience will become increasingly important

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Toys and Games in Mexico

EXECUTIVE SUMMARY

Strong growth for toys and games in 2017

Mexican families’ composition affect sales

International companies enjoy higher sales than locals

Internet retailing continues to gain ground

Technology and digital experience will become increasingly important

MARKET DATA

DEFINITIONS

SOURCES

Traditional Toys and Games in Mexico

HEADLINES

PROSPECTS

Licensed products continue to innovate

Size of Mexican families and changing consumer habits

Changing purchasing habits impact growing categories

COMPETITIVE LANDSCAPE

International companies with higher value sales

Continuing product innovation and new launches

Illegal retailing affects both international and local brands

CATEGORY DATA

Video Games in Mexico

HEADLINES

PROSPECTS

Ongoing innovation through video games hardware

Digital video games software gains in preference against physical

Mobile gaming – a trend gaining relevance

COMPETITIVE LANDSCAPE

Strong players

Mobile platform a good option for mass consumers

Advertising and marketing campaigns through social media

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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