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Country Report

Toys and Games in

Toys and Games in Argentina

29 pages, Jun 2018

US$2,100

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Executive Summary

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Toys and games grows amid slow general recovery

In 2017, domestic consumption slowly recovered in some areas of the Argentinean economy. Annual inflation was the lowest since the beginning of 2010.

The most important global brands recover participation and sales

Multinational toys and games companies began to recover their position and sales due to the new licensing system applied by the government (SIMI) to imported products. This new system, implemented in 2016, caused strong movements in the toys and games category.

Growth of omnichannel purchases for toys and games

Although consumers still tend to prefer to go to physical stores, industry sources indicated that buying online continued growing more and more. With greater presence of the internet in daily activities, and greater confidence in online purchases in Argentina, the online channel grew stronger and coexisted with physical points of sale.

New communication channels have strong influence

In line with global trends, sales of traditional toys and games in Argentina were influenced by social networks and YouTube. These channels grew very fast in recent years.

Differentiation remains between toys for boys and girls

In Argentina, traditional toys and games products were historically presented by age and gender. According to industry sources, however, for the past four or five years, some manufacturers began to make changes in the way they communicate their products and in the typical colours they use for toys for girls and boys.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Argentina?
What are the major companies Argentina?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Argentina

EXECUTIVE SUMMARY

Toys and games grows amid slow general recovery

The most important global brands recover participation and sales

Growth of omnichannel purchases for toys and games

New communication channels have strong influence

Differentiation remains between toys for boys and girls

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Argentina

HEADLINES

PROSPECTS

Licensed toys face declining consumer purchasing power

Internet retailing and traditional toys and games stores gain ground

Local entrepreneurs develop inclusive toys

COMPETITIVE LANDSCAPE

One multinational and one local company lead the category

National companies develop strategies to maintain sales share

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Argentina

HEADLINES

PROSPECTS

Increasing range of products and falling prices boost video games hardware

Commercial strategies motivate sales of console games (physical)

The online sale of consoles and video games grows

COMPETITIVE LANDSCAPE

Multinational companies maintain leadership in video games

Argentinean technological video game entrepreneurs go global

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

Toys and games grows amid slow general recovery

The most important global brands recover participation and sales

Growth of omnichannel purchases for toys and games

New communication channels have strong influence

Differentiation remains between toys for boys and girls

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Toys and Games in Argentina

EXECUTIVE SUMMARY

Toys and games grows amid slow general recovery

The most important global brands recover participation and sales

Growth of omnichannel purchases for toys and games

New communication channels have strong influence

Differentiation remains between toys for boys and girls

MARKET DATA

SOURCES

Traditional Toys and Games in Argentina

HEADLINES

PROSPECTS

Licensed toys face declining consumer purchasing power

Internet retailing and traditional toys and games stores gain ground

Local entrepreneurs develop inclusive toys

COMPETITIVE LANDSCAPE

One multinational and one local company lead the category

National companies develop strategies to maintain sales share

CATEGORY DATA

Video Games in Argentina

HEADLINES

PROSPECTS

Increasing range of products and falling prices boost video games hardware

Commercial strategies motivate sales of console games (physical)

The online sale of consoles and video games grows

COMPETITIVE LANDSCAPE

Multinational companies maintain leadership in video games

Argentinean technological video game entrepreneurs go global

CATEGORY DATA

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Want to find out more about this report?

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