Toys and Games in Argentina

COVID-19 impact on toys and games

Coronavirus (COVID-19) has had a strong impact on toys and games in Argentina. The closure of workplaces, leading to smart working or furloughing, as well as schools, entertainment and foodservice establishments and the curtailment of social, sports and cultural activities provided opportunities for toys and games.

COVID-19 country impact

Lockdown was introduced on 20 March and continued until at least 11 May 2020. During this time, people had to stay at home and not go to work, other than workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services.

Economic factors see shift to domestic traditional toys and games and hinder interest in digital products and services

Economic factors changed consumption patterns in toys and games in Argentina in 2019. Consumption and purchasing habits were impacted strongly by sharp increases in prices caused by high inflation, the devaluation of the local currency and the tax load on imported products/services.

Latamel comes under pressure as PlayStation peaks while local players use multiple strategies to gain value shares in traditional toys and games

Latamel (GBO: Sony Corp) continued to lead a highly fragmented competitive environment in video games in 2019. The dominant player in video games hardware, Latamel remained the leader overall as it offered the major PlayStation and Nintendo brands.

Video games is set to post the highest value growth as the digital trend in play and entertainment accelerates

The forecast period is projected to see stronger retail value CAGRs at constant 2019 prices in both traditional toys and games and video games, compared with the review period performances. Falling inflation, albeit still high, and promotions and special deals, not least during key shopping periods like Children’s Day and Christmas, Black Friday and Cyber Monday, are expected to improve consumer purchasing power and stimulate sales.

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