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Learn moreAug 2020
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Coronavirus (COVID-19) has had a strong impact on toys and games in Argentina. The closure of workplaces, leading to smart working or furloughing, as well as schools, entertainment and foodservice establishments and the curtailment of social, sports and cultural activities provided opportunities for toys and games.
Lockdown was introduced on 20 March and continued until at least 11 May 2020. During this time, people had to stay at home and not go to work, other than workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services.
Economic factors changed consumption patterns in toys and games in Argentina in 2019. Consumption and purchasing habits were impacted strongly by sharp increases in prices caused by high inflation, the devaluation of the local currency and the tax load on imported products/services.
Latamel (GBO: Sony Corp) continued to lead a highly fragmented competitive environment in video games in 2019. The dominant player in video games hardware, Latamel remained the leader overall as it offered the major PlayStation and Nintendo brands.
The forecast period is projected to see stronger retail value CAGRs at constant 2019 prices in both traditional toys and games and video games, compared with the review period performances. Falling inflation, albeit still high, and promotions and special deals, not least during key shopping periods like Children’s Day and Christmas, Black Friday and Cyber Monday, are expected to improve consumer purchasing power and stimulate sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toys and Games in Argentina market research report includes:
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.