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Country Report

Toys and Games in

Toys and Games in the United Arab Emirates

28 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Toys and games growth follows logical pattern

Toys and games performed in a very logical way in 2017. Traditional toys and games faced challenges as the economy remained uncertain.

Technology drives demand

It is clear that technology drives demand within the toys and games market. Besides the construction category, categories within traditional toys and games that are related somehow to technology were the only ones to record significant growth in 2017.

A shake-up at the top for players

As a result of the market situation and demand for traditional toys and games vs video games, in 2017 leading video games player Sony Corp stole first place from Mattel Inc that finished the year moving down the ladder to second place. This was to be expected, since demand for products in both categories changed drastically.

Non-grocery specialists leads distribution, followed by hypermarkets

For traditional toys and games in the United Arab Emirates, major store-based distribution channels were traditional toys and games stores under non-grocery specialists, while for video games, they were electronics and appliance specialist retailers, hypermarkets and internet retailing. Hypermarkets is an extremely popular channel for toys and games as these outlets offer a large assortment of products all under one roof and often at heavily discounted prices.

Toys and games is set to get back on track in future

As the population of the United Arab Emirates continues to increase due to the influx of expatriates into the country, demand for toys and games is expected to stabilise and get back on track once again. This will also be supported by the economy stabilising due to the EXPO 2020.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in United Arab Emirates?
What are the major companies United Arab Emirates?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in the United Arab Emirates

EXECUTIVE SUMMARY

Toys and games growth follows logical pattern

Technology drives demand

A shake-up at the top for players

Non-grocery specialists leads distribution, followed by hypermarkets

Toys and games is set to get back on track in future

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in the United Arab Emirates

HEADLINES

PROSPECTS

Economic turbulence leads to a slowdown for the category

Empowerment drives demand

Plush toys face a rough time

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

LEGO Group shapes the construction category

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in the United Arab Emirates

HEADLINES

PROSPECTS

Video games records positive performance

Hand-held consoles faces a speed bump

AR/VR headsets continues to lead growth

COMPETITIVE LANDSCAPE

Sony Corp leads the video games category

Electronic Arts falls back to third place

Local start-ups gain ground

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

Toys and games growth follows logical pattern

Technology drives demand

A shake-up at the top for players

Non-grocery specialists leads distribution, followed by hypermarkets

Toys and games is set to get back on track in future

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Toys and Games in the United Arab Emirates

EXECUTIVE SUMMARY

Toys and games growth follows logical pattern

Technology drives demand

A shake-up at the top for players

Non-grocery specialists leads distribution, followed by hypermarkets

Toys and games is set to get back on track in future

MARKET DATA

SOURCES

Traditional Toys and Games in the United Arab Emirates

HEADLINES

PROSPECTS

Economic turbulence leads to a slowdown for the category

Empowerment drives demand

Plush toys face a rough time

COMPETITIVE LANDSCAPE

Mattel continues to lead sales of traditional toys and games

LEGO Group shapes the construction category

CATEGORY DATA

Video Games in the United Arab Emirates

HEADLINES

PROSPECTS

Video games records positive performance

Hand-held consoles faces a speed bump

AR/VR headsets continues to lead growth

COMPETITIVE LANDSCAPE

Sony Corp leads the video games category

Electronic Arts falls back to third place

Local start-ups gain ground

CATEGORY DATA

Why buy this report?

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