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Learn moreAug 2020
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With a further shift to digital entertainment amid COVID-19, sales of traditional toys and games are expected to be impacted in 2020, particularly those that are not technology-related such as plush toys. With both working and learning from home as a result of the pandemic, more people are now gaming to help manage boredom and fill the void of not being able to socialise.
From 23 March, the government urged people to only leave their homes to go to work or in an emergency. On 31 March, Al Ras, one of Dubai's most densely populated areas, was placed under lockdown for two weeks, preventing all residents from leaving or entering the area.
Technology continued to drive demand in toys and games in 2019. Amongst the categories within traditional toys and games, those related to technology in some way recorded growth, such as remote control toys.
Sony Corp led overall toys and games in 2019, being the leader in video games with its popular PlayStation 4 brand. Mattel ranked a close second in the year, continuing to be the clear leader in traditional toys and games with well-known global brands such as Fisher-Price, Barbie and Matchbox, amongst others.
Constant 2019 value sales of toys and games are expected to record growth over the forecast period, benefiting from the population in the country increasing due to the anticipated influx of expatriates. Sales of traditional toys and games are set to remain stable over the forecast period, whilst sales of video games are expected to record further healthy double-digit growth.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.