Toys and Games in Singapore

Stronger value growth for toys and games in 2017

Overall, toys and games saw stronger growth in 2017 than in the previous year, as the Singaporean economy improved, and consumers became more optimistic about spending. In traditional toys and games, notable growth was seen in interactive and Science, Technology, Engineering and Maths (STEM) toys.

Education fever sweeps toys and games

Interest in STEM toys is increasing amongst Singaporean parents, with support from government policy, which had influence on toys and games. STEM education fever drove the fastest growth in construction, scientific/educational and games and puzzles within traditional toys and games.

Nintendo Switch records great success, revitalising overall video games

Nintendo Switch was a big hit in 2017, which led to the stronger growth of video games than in the previous year. In particular, static consoles saw an about-turn, growing rapidly in 2017 after a decline in 2016.

Internet retailing grows, yet traditional stores still have their place

Purchases of toys and games via internet retailing increased in 2017, and are expected to increase further over the forecast period in both traditional toys and games and video games. That said, traditional toys and games stores remained a major retail channel in 2017.

Toys and games is expected to grow steadily to 2022

Over the forecast period, toys and games is expected to maintain steady growth in value terms at constant 2017 prices. Video games is expected to see show faster growth than traditional toys and games, as children in Singapore are becoming more tech-savvy.

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