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Country Report

Toys and Games in

Toys and Games in Singapore

31 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Stronger value growth for toys and games in 2017

Overall, toys and games saw stronger growth in 2017 than in the previous year, as the Singaporean economy improved, and consumers became more optimistic about spending. In traditional toys and games, notable growth was seen in interactive and Science, Technology, Engineering and Maths (STEM) toys.

Education fever sweeps toys and games

Interest in STEM toys is increasing amongst Singaporean parents, with support from government policy, which had influence on toys and games. STEM education fever drove the fastest growth in construction, scientific/educational and games and puzzles within traditional toys and games.

Nintendo Switch records great success, revitalising overall video games

Nintendo Switch was a big hit in 2017, which led to the stronger growth of video games than in the previous year. In particular, static consoles saw an about-turn, growing rapidly in 2017 after a decline in 2016.

Internet retailing grows, yet traditional stores still have their place

Purchases of toys and games via internet retailing increased in 2017, and are expected to increase further over the forecast period in both traditional toys and games and video games. That said, traditional toys and games stores remained a major retail channel in 2017.

Toys and games is expected to grow steadily to 2022

Over the forecast period, toys and games is expected to maintain steady growth in value terms at constant 2017 prices. Video games is expected to see show faster growth than traditional toys and games, as children in Singapore are becoming more tech-savvy.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Singapore?
What are the major companies Singapore?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Singapore

EXECUTIVE SUMMARY

Stronger value growth for toys and games in 2017

Education fever sweeps toys and games

Nintendo Switch records great success, revitalising overall video games

Internet retailing grows, yet traditional stores still have their place

Toys and games is expected to grow steadily to 2022

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Singapore

HEADLINES

PROSPECTS

Interactive and STEM toys see the fastest growth

Action figures and accessories recovers, although struggles to find a strong driver for future growth

Internet retailing grows, whilst traditional toys and games stores remains the solid leader

COMPETITIVE LANDSCAPE

Hasbro picks up, whilst LEGO and Mattel see soft performances

Rookie of the year goes to LOL Surprise!

Independent local designers emerge in games and puzzles

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Singapore

HEADLINES

PROSPECTS

Nintendo Switch revives video games

Gaming accessories declines due to the decline of toys-to-life

Video games software going digital

COMPETITIVE LANDSCAPE

Sony leads hardware, whilst Maxsoft shows the fastest growth

Mobile games publishers perform well due to the surge of mobile games

Video arcades revive with the increasing popularity of VR and AR

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Stronger value growth for toys and games in 2017

Education fever sweeps toys and games

Nintendo Switch records great success, revitalising overall video games

Internet retailing grows, yet traditional stores still have their place

Toys and games is expected to grow steadily to 2022

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in Singapore

EXECUTIVE SUMMARY

Stronger value growth for toys and games in 2017

Education fever sweeps toys and games

Nintendo Switch records great success, revitalising overall video games

Internet retailing grows, yet traditional stores still have their place

Toys and games is expected to grow steadily to 2022

MARKET DATA

SOURCES

Traditional Toys and Games in Singapore

HEADLINES

PROSPECTS

Interactive and STEM toys see the fastest growth

Action figures and accessories recovers, although struggles to find a strong driver for future growth

Internet retailing grows, whilst traditional toys and games stores remains the solid leader

COMPETITIVE LANDSCAPE

Hasbro picks up, whilst LEGO and Mattel see soft performances

Rookie of the year goes to LOL Surprise!

Independent local designers emerge in games and puzzles

CATEGORY DATA

Video Games in Singapore

HEADLINES

PROSPECTS

Nintendo Switch revives video games

Gaming accessories declines due to the decline of toys-to-life

Video games software going digital

COMPETITIVE LANDSCAPE

Sony leads hardware, whilst Maxsoft shows the fastest growth

Mobile games publishers perform well due to the surge of mobile games

Video arcades revive with the increasing popularity of VR and AR

CATEGORY DATA

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