Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, as it has a large young population and an increasingly avid gaming community. The popularity of the annual Jakarta Toys and Comics Fair and Indonesia’s E-sports Presidential Cup events continues to increase.
The Indonesian government continues to pursue developing the video games category through a creative economy. In 2017, the government-established Creative Economy Institution created a three-day game conference and exhibition called BEKRAF Game Prime, which attracted more than 13,000 participants in that year and more than 16,000 attendees in 2018.
Hasbro is the leading player in several categories of traditional toys and games, and is present in every modern toy store. It succeeds through product diversification and has many brands in many categories.
Traditional toy and games stores remained the favourite in-store places for Indonesians to shop for toys in 2018, with modern toy stores driving sales in shopping centres, whilst internet retailing accounted for the majority of sales due to demand for video games software. People like to visit toy stores with the family on weekends and in-store sales flourish there during the Ramadan month and Christmas, the peak seasons for sales of toys and games overall.
Mobile games is expected to post a double-digit current value CAGR over the forecast period. MOBA games such as Mobile Legends: Bang Bang, PlayerUnknown’s Battlegrounds and Arena of Valor are increasingly popular, as is participation in e-sports events.
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This industry report originates from Passport, our Toys and Games market research database.