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Country Report

Toys and Games in

Toys and Games in Indonesia

30 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Indonesia offers strong potential for toys and games

Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, considering it has a large young population. In 2017 the total child population (below 12 years old) in Indonesia rose, with the birth rate remaining high.

Customs and SNI regulation for toys unsettle importers, while Indonesia commits to developing a creative economy through the gaming industry

In 2017, SNI (Standar Nasional Indonesia) was a major issue for the toys and games industry in Indonesia. During 2017, Indonesian customs became very strict in regard to goods carried from overseas and shipped to Indonesia.

Mattel Indonesia PT and Hasbro Inc lead traditional toys and games, while Sony Indonesia PT leads video games hardware

Hasbro is the undisputable leading player in several categories of toys and games. It has a strong presence in every modern toy store.

Modern toy stores suppress traditional toys and games stores, while internet retailing grows

In store-based retailing, toy stores are the favourite places for Indonesians to shop for toys. People would like to visit them at weekends with the family.

Mobile games will grow rapidly, while Indonesian game developers will become more competitive

During 2017, mobile games grew very fast and will continue to do so over the forecast period. After the success story of Clash of Clans in 2016, Mobile Legends: Bang Bang, published by Shanghai Moonton Technology, became a trending mobile game in 2017.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Indonesia?
What are the major companies Indonesia?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Indonesia

EXECUTIVE SUMMARY

Indonesia offers strong potential for toys and games

Customs and SNI regulation for toys unsettle importers, while Indonesia commits to developing a creative economy through the gaming industry

Mattel Indonesia PT and Hasbro Inc lead traditional toys and games, while Sony Indonesia PT leads video games hardware

Modern toy stores suppress traditional toys and games stores, while internet retailing grows

Mobile games will grow rapidly, while Indonesian game developers will become more competitive

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Indonesia

HEADLINES

PROSPECTS

Boys’ toys are more prevalent than girls’ toys, while pre-teens (population aged 7-12) is the leading demographic

Indonesians prefer to buy toys in stores, while internet retailing strengthens

Games and puzzles is seeing significant growth in Indonesia

COMPETITIVE LANDSCAPE

Mattel leads sales, closely followed by Hasbro

Modern toys stores Toys City, Kidz Station and Toys Kingdom are prominent

Local producers dominate non-electronic toys

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Indonesia

HEADLINES

PROSPECTS

Hand-held consoles declines

Indonesia has potential for virtual reality

Games development shifts from PC games to mobile games due to piracy

COMPETITIVE LANDSCAPE

PlayStation 4 is still the favourite static console brand in Indonesia

Mobile Legends is a trending game in 2017

AR/VR headsets is becoming fragmented, as Indonesians prefer cheaper options

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Country Report

Toys and Games in Indonesia

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Executive Summary

New Report Guarantee

Indonesia offers strong potential for toys and games

Customs and SNI regulation for toys unsettle importers, while Indonesia commits to developing a creative economy through the gaming industry

Mattel Indonesia PT and Hasbro Inc lead traditional toys and games, while Sony Indonesia PT leads video games hardware

Modern toy stores suppress traditional toys and games stores, while internet retailing grows

Mobile games will grow rapidly, while Indonesian game developers will become more competitive

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in Indonesia

EXECUTIVE SUMMARY

Indonesia offers strong potential for toys and games

Customs and SNI regulation for toys unsettle importers, while Indonesia commits to developing a creative economy through the gaming industry

Mattel Indonesia PT and Hasbro Inc lead traditional toys and games, while Sony Indonesia PT leads video games hardware

Modern toy stores suppress traditional toys and games stores, while internet retailing grows

Mobile games will grow rapidly, while Indonesian game developers will become more competitive

MARKET DATA

SOURCES

Traditional Toys and Games in Indonesia

HEADLINES

PROSPECTS

Boys’ toys are more prevalent than girls’ toys, while pre-teens (population aged 7-12) is the leading demographic

Indonesians prefer to buy toys in stores, while internet retailing strengthens

Games and puzzles is seeing significant growth in Indonesia

COMPETITIVE LANDSCAPE

Mattel leads sales, closely followed by Hasbro

Modern toys stores Toys City, Kidz Station and Toys Kingdom are prominent

Local producers dominate non-electronic toys

CATEGORY DATA

Video Games in Indonesia

HEADLINES

PROSPECTS

Hand-held consoles declines

Indonesia has potential for virtual reality

Games development shifts from PC games to mobile games due to piracy

COMPETITIVE LANDSCAPE

PlayStation 4 is still the favourite static console brand in Indonesia

Mobile Legends is a trending game in 2017

AR/VR headsets is becoming fragmented, as Indonesians prefer cheaper options

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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