Toys and Games in Indonesia

COVID-19 impact on toys and games

In 2020, COVID-19 and restrictions the government put in place to prevent its spread have forced Indonesians to stay at home for the most part, and for varying lengths of time. During Q2 of 2020, people were working from home, and schools were expected to be closed for nearly three months to minimise the spread of the virus.

COVID-19 country impact

Indonesian borders have been closed to foreigners without a work visa since 2 April. Commercial flights were restricted from 24 April to 1 June, with flights limited to 50% capacity and only certified business passengers permitted.

E-sports is a huge contributor to video games growth in 2019

E-sports was a huge contributor to mobile and online games growth in 2019. While e-sports is still considered a new entry in the industry, it has taken off rapidly in recent years.

Video games software player Garena Indonesia maintains its success in attracting gamers, especially through its mobile games in 2019

Among the leading toys and games players in Indonesia, Garena Indonesia has been most successful in capturing Indonesian gamers, especially through its mobile games in the last three years of the review period. Free Fire has driven Garena’s expansion as it helped the player grow its revenue by triple digits in 2018, and then again in 2019 due to the success of its three latest releases: Speed Drifters, Call of Duty: Mobile and PUBG Lite.

Indonesian market’s unmet potential will create strong opportunities for manufacturers and game publishers over the forecast period

Indonesia remains a highly potential market for selling traditional toys and games and video games, as it is still the fourth most populous country in the world and average disposable income increased by around 5% in 2019. Barring a COVID-19-related global recession that would negatively impact Indonesia in the near future, manufacturers and game publishers have a strong opportunity to grow their portfolios over the forecast period, knowing that there is still so much unmet potential.

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