Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Toys and Games in

Toys and Games in Sweden

30 pages, Jun 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Structured and planned purchases hit value sales

Toys and games as a whole posted healthy current value growth in 2017. However, the market’s performance was driven by video games, with traditional toys and games performing poorly.

Traditional toys and games facing challenges

Beyond outdoor and sports, games and puzzles and the short-lived fad for fidget spinners, there was little to cheer about in traditional toys and games in 2017. Better planned purchases offer some explanation but the category’s decline in 2017 can also be linked to the growth of video games and the rising prevalence of smartphones and tablets as entertainment devices for children.

Video games manufacturers gain share

The decline in value sales for traditional toys and games, combined with an increase for video games, served to elevate the standing of video games manufacturers. The challenges faced by traditional toys and games players is such that their overall positions are likely to weaken further over the forecast period.

Sharp decline in the number of traditional toys and games stores

The number of traditional toys and games stores in Sweden continued to decline in 2017 due to the rise of internet retailing and a change in consumer purchasing behaviour. The encroachment of other sales channels into the space of traditional toys and games stores also contributed to the decline.

Video games to underpin future growth

Toys and games is expected to register further positive value growth at constant 2017 prices over the forecast period thanks to video games. It is anticipated that video games software, specifically digital video games software, will be the main driver of value growth.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Sweden?
What are the major companies Sweden?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

Want to find out more about this report?

Request more information

Toys and Games in Sweden

EXECUTIVE SUMMARY

Structured and planned purchases hit value sales

Traditional toys and games facing challenges

Video games manufacturers gain share

Sharp decline in the number of traditional toys and games stores

Video games to underpin future growth

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Sweden

HEADLINES

PROSPECTS

Adults underpin the growth of board games

The share of licensed products is increasing

Population growth expected

COMPETITIVE LANDSCAPE

LEGO maintains its leading position despite a fall in sales

Emerging player Amo Toys expected to grow

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Sweden

HEADLINES

PROSPECTS

Nintendo Switch drives volume sales of static consoles

Appealing to nostalgia

Physical versus digital video games software

COMPETITIVE LANDSCAPE

Elgiganten seeking to become a mecca for gamers

Bergsala gains share

Nordisk Film loses ground

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Toys and Games in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

Structured and planned purchases hit value sales

Traditional toys and games facing challenges

Video games manufacturers gain share

Sharp decline in the number of traditional toys and games stores

Video games to underpin future growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Toys and Games in Sweden

EXECUTIVE SUMMARY

Structured and planned purchases hit value sales

Traditional toys and games facing challenges

Video games manufacturers gain share

Sharp decline in the number of traditional toys and games stores

Video games to underpin future growth

MARKET DATA

SOURCES

Traditional Toys and Games in Sweden

HEADLINES

PROSPECTS

Adults underpin the growth of board games

The share of licensed products is increasing

Population growth expected

COMPETITIVE LANDSCAPE

LEGO maintains its leading position despite a fall in sales

Emerging player Amo Toys expected to grow

CATEGORY DATA

Video Games in Sweden

HEADLINES

PROSPECTS

Nintendo Switch drives volume sales of static consoles

Appealing to nostalgia

Physical versus digital video games software

COMPETITIVE LANDSCAPE

Elgiganten seeking to become a mecca for gamers

Bergsala gains share

Nordisk Film loses ground

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports