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Learn moreAug 2020
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Toys and games is expected to see a better overall performance in 2020 in Sweden compared to 2019. The lack of restrictions imposed in the country during the COVID-19 pandemic has meant that most stores have remained open.
There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
As in many other consumer goods industries, important drivers for purchases of toys and games in Sweden are attractive or competitive prices and convenience. Discount hunting is a key trend that was observed in toys and games in Sweden in 2019.
Sustainability is an important consideration that continued among both manufacturers and consumers of toys and games in Sweden in 2019. In terms of manufacturers’ material usage for both the products and their packaging, there was a visible movement away from chemicals, toxic materials, and plastics, and a greater preference for longer-lasting, durable materials such as wood.
Over the forecast period, toys and games in Sweden is expected to continue to record positive value growth, although at a slower rate when compared to the review period, partly in view of consumers’ price sensitivity and search for good deals. COVID-19 is likely to heighten Swedes’ price consciousness in the forecast period and benefit sales through e-commerce and out-of-town mass merchandisers, while also keeping sales of traditional toys and games mainly seasonal.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.