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Learn moreAug 2020
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The COVID-19 outbreak in South Africa is expected to hinder the demand for traditional toys and games during 2020, with sales especially impacted during Q1 of 2020, when a lockdown was in place. During the lockdown period, specialists stores were closed, and only essential retailers were permitted to open in the country.
Initial hard lockdown in South Africa covered 26-30 March. During this time, borders were closed to tourists but not for the distribution of goods, while interprovincial travel was banned and domestic and international tourist flights ceased.
In 2019, the digital age continued to drive growth in video games. Although many parents in South Africa were keen to encourage their children to play with traditional toys for longer, with the hope of reducing their screen time, children are continuing to play video games from an earlier age, contributing to the growth of the landscape.
In 2019, Hasbro SA Ltd led the landscape in traditional toys and games in South Africa, remaining a key player by offering popular, classic board games such as Monopoly, outdoor games including Nerf, with licensing agreements from Transformers and Star Wars, boosting overall value sales. Mattel South Africa came in second-place for traditional toys and games, offering MEGA Bloks, Barbie and Hot Wheels, as well as the fourth most popular brand on the landscape Fisher-Price.
The video games industry outperformed traditional toys and games during the COVID-19 lockdown, with video games predicted to record double-digit growth in 2020, compared to the slight growth predicted for toys and games. Across the forecast period, video games will continue to record heightened growth compared to traditional toys and games, with the industry remaining a growing threat to sales of traditional products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.