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Country Report

Toys and Games in

Toys and Games in South Africa

30 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Brand value and reinvention crucial for continued growth of toys and games industry in South Africa

South African consumers’ taste and preferences for toys and games continue to be in line with global trends. The overall industry recorded growth in 2017 despite continuing economic uncertainty and shrinking average disposable incomes.

Toys and games industry continues to grow despite local economic challenges

Undesirable economic conditions continue to impede growth as rising utility prices and higher costs of living put further strain on average disposable incomes. Despite these challenges, toys and games managed to record continued growth in 2017, with video games registering a double-digit increase in current value sales.

Innovation and cross-industry convergence reflect positive sentiments

An innovative agreement has been reached between LEGO Systems in South Africa and I-flix. The agreement will see the self-proclaimed “Netflix of Africa” entering into a major 2-year distribution agreement to add a range of popular LEGO series to I-flix streaming services.

Price comparisons encouraging for online retailing channel

Despite the traction of video games and age compression redefining what toys children are demanding within various age groups, traditional toys and games sales continue to influence the demand for certain products. Retailers remain savvy in terms of their product ranges, ensuring that demand stays constant as traditional toys and games stores remains the leading distribution point for purchases.

Reinvention is key to remaining relevant

Amid closures globally, the robustness and resistance of Toys “R” Us on local shores proves encouraging as the retailer continues to promote toys and games regionally. The incorporation of Babies “R” Us stores into Toys “R” Us is also encouraging for the forecast period.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in South Africa?
What are the major companies South Africa?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in South Africa

EXECUTIVE SUMMARY

Brand value and reinvention crucial for continued growth of toys and games industry in South Africa

Toys and games industry continues to grow despite local economic challenges

Innovation and cross-industry convergence reflect positive sentiments

Price comparisons encouraging for online retailing channel

Reinvention is key to remaining relevant

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in South Africa

HEADLINES

PROSPECTS

Parents are more concerned about product utility than price

Construction remains the most dynamic category with leading brands remaining relevant

Local Toys “R” Us franchise continues business as usual

COMPETITIVE LANDSCAPE

International brands dominate as licensing agreements and global preferences persist

Traditional toys and games stores still leads, while internet retailing gains traction

Regional players remain relevant with distribution deals

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in South Africa

HEADLINES

PROSPECTS

Gaming console range offers brand-loyal consumers options and add-ons

Mobile games grows as smartphone penetration continues to jump

Innovation merging toys, media and augmented/virtual reality (AR/VR) bodes well

COMPETITIVE LANDSCAPE

Activision Blizzard and Electronic Arts solidify their leading position

E-sports set to make a breakthrough as major partners come on board

Double-digit growth for all in-game purchases categories

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Brand value and reinvention crucial for continued growth of toys and games industry in South Africa

Toys and games industry continues to grow despite local economic challenges

Innovation and cross-industry convergence reflect positive sentiments

Price comparisons encouraging for online retailing channel

Reinvention is key to remaining relevant

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in South Africa

EXECUTIVE SUMMARY

Brand value and reinvention crucial for continued growth of toys and games industry in South Africa

Toys and games industry continues to grow despite local economic challenges

Innovation and cross-industry convergence reflect positive sentiments

Price comparisons encouraging for online retailing channel

Reinvention is key to remaining relevant

MARKET DATA

SOURCES

Traditional Toys and Games in South Africa

HEADLINES

PROSPECTS

Parents are more concerned about product utility than price

Construction remains the most dynamic category with leading brands remaining relevant

Local Toys “R” Us franchise continues business as usual

COMPETITIVE LANDSCAPE

International brands dominate as licensing agreements and global preferences persist

Traditional toys and games stores still leads, while internet retailing gains traction

Regional players remain relevant with distribution deals

CATEGORY DATA

Video Games in South Africa

HEADLINES

PROSPECTS

Gaming console range offers brand-loyal consumers options and add-ons

Mobile games grows as smartphone penetration continues to jump

Innovation merging toys, media and augmented/virtual reality (AR/VR) bodes well

COMPETITIVE LANDSCAPE

Activision Blizzard and Electronic Arts solidify their leading position

E-sports set to make a breakthrough as major partners come on board

Double-digit growth for all in-game purchases categories

CATEGORY DATA

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