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Country Report

Toys and Games in

Toys and Games in Switzerland

30 pages, Jun 2018

US$2,100

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Executive Summary

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Toys and games performs well in 2017

Toys and games recorded a solid performance throughout 2017 in Switzerland. Compared to 2016, overall toys and games retail value sales experienced a significantly faster growth rate.

Fidget spinner and Nintendo Switch the winners in toys and games

In traditional toys and games, the most remarkable product in 2017 was the fidget spinner, which was marketed as an antidote for attention deficit hyperactivity disorder, anxiety and autism, but banned in a number of classrooms. The small ball-bearing device was popular in the summer throughout Switzerland and boosted the sales value of other toys and games by nearly 100%.

Nintendo of Europe jumps to second position in toys and games

Generally, toys and games was fragmented, with a large number of international players but also some local companies. Nevertheless, LEGO Schweiz was the undisputed leader in overall toys and games throughout 2017.

Internet retailing continues to grow

Traditional toys and games stores, which rely on advice and emotions, continued to account for the lion’s share of sales of traditional toys and games in 2017. However, this distribution channel witnessed retail value decline over the review period.

Toys and games set to grow at a slower pace

toys and games is expected to register a slower retail value CAGR at constant 2017 prices over the forecast period compared to that of the review period due largely to the expected performance of video games. Video games sales are expected to record a moderate growth rate compared to the fast growth registered over the review period.

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Samples

Toys and Games Sample Report Toys and Games Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Switzerland?
What are the major companies Switzerland?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Switzerland

EXECUTIVE SUMMARY

Toys and games performs well in 2017

Fidget spinner and Nintendo Switch the winners in toys and games

Nintendo of Europe jumps to second position in toys and games

Internet retailing continues to grow

Toys and games set to grow at a slower pace

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2012-2017
Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Switzerland

HEADLINES

PROSPECTS

Board games and construction toys set to remain popular

Young children generate the largest share of sales

Licensed toys expected to remain popular with children

COMPETITIVE LANDSCAPE

Lego sales expected to recover

Spin Master best performer in 2017

International brands set to continue to dominate traditional toys and games

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Video Games in Switzerland

HEADLINES

PROSPECTS

The launch of new static consoles propels growth in video games

Digital gaming grows fast at the expense of physical game software

Gaming accessories lose ground

COMPETITIVE LANDSCAPE

Nintendo sees strongest current retail value growth

Electronic Arts GmbH and Activision Blizzard Switzerland GmbH lead video games software sales

Local video games level up

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2012-2017
Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Video Games: % Value 2013-2017
Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
Table 28 Distribution of Video Games by Format: % Value 2012-2017
Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Toys and Games in Switzerland

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Executive Summary

New Report Guarantee

Toys and games performs well in 2017

Fidget spinner and Nintendo Switch the winners in toys and games

Nintendo of Europe jumps to second position in toys and games

Internet retailing continues to grow

Toys and games set to grow at a slower pace

Samples

Overview

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Table of Contents

Toys and Games in Switzerland

EXECUTIVE SUMMARY

Toys and games performs well in 2017

Fidget spinner and Nintendo Switch the winners in toys and games

Nintendo of Europe jumps to second position in toys and games

Internet retailing continues to grow

Toys and games set to grow at a slower pace

MARKET DATA

SOURCES

Traditional Toys and Games in Switzerland

HEADLINES

PROSPECTS

Board games and construction toys set to remain popular

Young children generate the largest share of sales

Licensed toys expected to remain popular with children

COMPETITIVE LANDSCAPE

Lego sales expected to recover

Spin Master best performer in 2017

International brands set to continue to dominate traditional toys and games

CATEGORY DATA

Video Games in Switzerland

HEADLINES

PROSPECTS

The launch of new static consoles propels growth in video games

Digital gaming grows fast at the expense of physical game software

Gaming accessories lose ground

COMPETITIVE LANDSCAPE

Nintendo sees strongest current retail value growth

Electronic Arts GmbH and Activision Blizzard Switzerland GmbH lead video games software sales

Local video games level up

CATEGORY DATA

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