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Learn moreSep 2020
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While the COVID-19 pandemic has caused significant economic and societal upheaval in Switzerland, it is not expected to have a major impact on the performance of the local toys and games market in 2020. During the nationwide lockdown that began in March, the majority of retail outlets in non-grocery specialists channels – which play a key role in toys and games distribution – were closed.
On 13 March, the Swiss government introduced controls at all of its Schengen borders. From this date, entry into Switzerland from Italy was only permitted for Swiss citizens, people with a residence permit and those travelling for professional reasons.
While growth in total toys and games current value sales in 2019 was modest, it was up slightly on 2018. This improvement was partly due to a reduction in cross-border shopping, but was also fuelled by favourable macroeconomic conditions, population growth and other demographic trends.
Multinationals continued to account for the lion’s share of total current value sales in Switzerland’s fragmented toys and games market in 2019, though local players were present in many categories. LEGO Schweiz AG remained the overall leader, claiming the top position in traditional toys and games due to its dominance of the construction category.
The outlook for toys and games in Switzerland over the forecast period is reasonably bright, with total current value sales projected to increase steadily. Population growth – which will be supported by stable birth rates and rising immigration – will underpin the overall expansion of the market.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Toys and Games industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Toys and Games in Switzerland market research report includes:
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This industry report originates from Passport, our Toys and Games market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.