Toys and Games in Switzerland

Toys and games performs well in 2017

Toys and games recorded a solid performance throughout 2017 in Switzerland. Compared to 2016, overall toys and games retail value sales experienced a significantly faster growth rate.

Fidget spinner and Nintendo Switch the winners in toys and games

In traditional toys and games, the most remarkable product in 2017 was the fidget spinner, which was marketed as an antidote for attention deficit hyperactivity disorder, anxiety and autism, but banned in a number of classrooms. The small ball-bearing device was popular in the summer throughout Switzerland and boosted the sales value of other toys and games by nearly 100%.

Nintendo of Europe jumps to second position in toys and games

Generally, toys and games was fragmented, with a large number of international players but also some local companies. Nevertheless, LEGO Schweiz was the undisputed leader in overall toys and games throughout 2017.

Internet retailing continues to grow

Traditional toys and games stores, which rely on advice and emotions, continued to account for the lion’s share of sales of traditional toys and games in 2017. However, this distribution channel witnessed retail value decline over the review period.

Toys and games set to grow at a slower pace

toys and games is expected to register a slower retail value CAGR at constant 2017 prices over the forecast period compared to that of the review period due largely to the expected performance of video games. Video games sales are expected to record a moderate growth rate compared to the fast growth registered over the review period.

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