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Country Report

Toys and Games in

Toys and Games in Switzerland

Jun 2019

US$2,100

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Executive Summary

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Greater spending power boosts toys and games

Positive economic development in Switzerland is allowing for increased spending on toys and games. Consumers’ incomes are rising and therefore disposable income is too, with toys and games benefiting.

Traditional toys and games struggles, while video games offers better growth potential

“Reliving my childhood” is a growing trend in Switzerland, with lots of old toys being revamped, eg Polly Pocket. This is intended to appeal to adults who fondly remember classic doll figures from when they were children and would like to experience them again.

Leader LEGO Schweiz AG is not immune from the struggles of traditional toys and games

Generally, toys and games was fragmented in 2018, with a large number of international players but also some local companies. Nevertheless, LEGO Schweiz AG was the sales leader in overall toys and games in the year.

Internet retailing is increasingly influential, but consumers still like to browse

Traditional toys and games stores, a channel that relies on advice and emotions, continued to account for the lion’s share of sales of traditional toys and games in 2018. However, this distribution channel witnessed retail value decline over the review period.

A more modest performance is predicted as sales slow down

Toys and games is expected to register a slower retail value CAGR at constant 2018 prices over the forecast period compared with that of the review period. This is due largely to anticipated sales deceleration in video games.

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Toys and Games Sample Report Toys and Games Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Toys and Games industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toys and Games industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toys and Games in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values and company shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Toys and Games in Switzerland?
What are the major companies Switzerland?
How was toys and games affected by the global recession?
Which product categories performed best in the last year?
What are the new any safety regulations affecting the industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Toys and Games market research database.

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Toys and Games in Switzerland

EXECUTIVE SUMMARY

Greater spending power boosts toys and games

Traditional toys and games struggles, while video games offers better growth potential

Leader LEGO Schweiz AG is not immune from the struggles of traditional toys and games

Internet retailing is increasingly influential, but consumers still like to browse

A more modest performance is predicted as sales slow down

MARKET DATA

Table 1 Sales of Toys and Games by Category: Value 2013-2018
Table 2 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 4 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 5 Distribution of Toys and Games by Format: % Value 2013-2018
Table 6 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Traditional Toys and Games in Switzerland

HEADLINES

PROSPECTS

Collectibles sales soar, while games and puzzles hold less appeal

Internet retailing continues to gather momentum, while licensed toys are an important draw for manufacturers

Toys aimed at the 0-6-year-old age group continue to generate the largest share of sales

COMPETITIVE LANDSCAPE

LEGO Schweiz set to bounce back with innovative and licensed products

GraviTrax captures children’s imagination, while Spin Master International Sarl continues to make inroads

Multinationals are winning the game

CATEGORY DATA

Table 8 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 15 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023

Video Games in Switzerland

HEADLINES

PROSPECTS

Digital gaming opportunities widen due to easy access via apps

Flexibility and retro are trendy

More affordable prices and the gaming experience are priorities in AR/VR headsets

COMPETITIVE LANDSCAPE

Nintendo of Europe is flying high

Fragmentation increases in video games software

“Pay to win” is unpopular in Switzerland

CATEGORY DATA

Table 20 Sales of Video Games by Category: Value 2013-2018
Table 21 Sales of Video Games by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Video Games: % Value 2014-2018
Table 23 LBN Brand Shares of Video Games: % Value 2015-2018
Table 24 NBO Company Shares of Video Games Hardware: % Value 2014-2018
Table 25 LBN Brand Shares of Video Games Hardware: % Value 2015-2018
Table 26 NBO Company Shares of Video Games Software: % Value 2014-2018
Table 27 LBN Brand Shares of Video Games Software: % Value 2015-2018
Table 28 Distribution of Video Games by Format: % Value 2013-2018
Table 29 Distribution of Video Games Hardware by Format: % Value 2013-2018
Table 30 Distribution of Video Games Software by Format: % Value 2013-2018
Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2013-2018
Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2013-2018
Table 33 Forecast Sales of Video Games by Category: Value 2018-2023
Table 34 Forecast Sales of Video Games by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Toys and Games in Switzerland

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Executive Summary

New Report Guarantee

Greater spending power boosts toys and games

Traditional toys and games struggles, while video games offers better growth potential

Leader LEGO Schweiz AG is not immune from the struggles of traditional toys and games

Internet retailing is increasingly influential, but consumers still like to browse

A more modest performance is predicted as sales slow down

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Toys and Games in Switzerland

EXECUTIVE SUMMARY

Greater spending power boosts toys and games

Traditional toys and games struggles, while video games offers better growth potential

Leader LEGO Schweiz AG is not immune from the struggles of traditional toys and games

Internet retailing is increasingly influential, but consumers still like to browse

A more modest performance is predicted as sales slow down

MARKET DATA

SOURCES

Traditional Toys and Games in Switzerland

HEADLINES

PROSPECTS

Collectibles sales soar, while games and puzzles hold less appeal

Internet retailing continues to gather momentum, while licensed toys are an important draw for manufacturers

Toys aimed at the 0-6-year-old age group continue to generate the largest share of sales

COMPETITIVE LANDSCAPE

LEGO Schweiz set to bounce back with innovative and licensed products

GraviTrax captures children’s imagination, while Spin Master International Sarl continues to make inroads

Multinationals are winning the game

CATEGORY DATA

Video Games in Switzerland

HEADLINES

PROSPECTS

Digital gaming opportunities widen due to easy access via apps

Flexibility and retro are trendy

More affordable prices and the gaming experience are priorities in AR/VR headsets

COMPETITIVE LANDSCAPE

Nintendo of Europe is flying high

Fragmentation increases in video games software

“Pay to win” is unpopular in Switzerland

CATEGORY DATA

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