Beauty and Personal Care

Beauty and personal care players continued to adjust to shifting consumer habits and fluctuations in the economy in 2023 by launching smaller pack sizes and low-cost alternatives to fight inflation, marketing initiatives including price discounts,…

It was a muted picture for beauty and personal care in North Macedonia in 2023. Inflation was still high, though it eased somewhat. However, measures to contain inflation took their toll on consumption. As a result, while beauty and personal…

Beauty and personal care witnessed a decline in volume sales in Egypt in 2023 and a substantial increase in value terms due to a considerable rise in prices. In a harsh economic environment, with inflation exceeding 35% in 2023, and no government…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…

It was a subdued picture for beauty and personal care in Bolivia in 2023. While Bolivia has managed to protect itself to a large extent from inflation by continuing to have a fixed exchange rate against the dollar, there were challenges for the…

Beauty and personal care in Slovakia registered strong current value growth in 2023 underpinned by soaring inflation which triggered price increases across all categories. The Slovak economy has remained somewhat resilient despite significant…

Beauty and personal care in Norway is experiencing a sustained period of growth, fuelled by a continuation of pandemic-era spending habits. While a correction was anticipated in 2022 following the initial boom, it materialised as relatively modest…

Hungary's beauty and personal care market witnessed several notable trends in 2023 with these reflecting evolving consumer preferences and demographic shifts. First, the ageing population played a significant role, driving demand for specialised…

Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of…

In 2023, beauty and personal care in Laos has rebounded from the pandemic-related constraints, driven by increased consumer engagement in pre pandemic routines. This resurgence has notably boosted the demand for colour cosmetics and men’s grooming.…

In 2024, beauty and personal care in Angola is facing continued price increases for imported items like fragrances and colour cosmetics due to currency fluctuations and transport costs. Conversely, domestically produced skin and hair products…

The year 2023 presented a unique challenge for beauty and personal care in Turkey. Economic uncertainty, fuelled by rising prices and a slow GDP recovery, has led to a more cautious consumer. Consumers are adopting a more conservative approach to…

In 2023, the beauty and personal care market in Taiwan recorded solid retail value growth, driven by product innovations and rising consumer demand. Inflation was also a driver of retail value growth, remaining at 2% in Taiwan, leading the retail…

Beauty and personal care in Guatemala continued to feel the impact of price rises in 2023, though to a lesser extent than in the previous year. High inflation persisted, with product cost remining decisive in purchasing decisions for the majority of…

In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the…

Beauty and personal care in Vietnam in 2023 continued to benefit from the economy’s recovery. Though inflation was high early in the year, it did slow down. Vietnamese people generally maintain conservative monthly budgets and prioritise basic…

In 2023, beauty and personal care in Bulgaria performed noticeably better than in 2022. The relatively high inflation, especially in the first half of the year, led to significant growth in current value terms, with double-digit increases across most…

In 2023, beauty and personal care in Finland witnessed overall positive value growth, albeit largely attributed to inflation-driven price increases. This trend was particularly notable in categories such as bath and shower, deodorants, and…

Many categories of beauty and personal care saw a decline or stagnation in retail volume terms in 2023. Despite the easing of import restrictions the availability of some products and brands still remained limited. This coupled with high inflation…