Mass Beauty and Personal Care

Market research on mass beauty and personal care products. Standardised and cross-comparable statistics including total market sizes, market shares and industry trends.

Country Report

Country Report

Mass Beauty and Personal Care in Peru

Jun 2018

Using digital means is seen as an ideal way to communicate the benefits of mass beauty and personal care products, helping increase everyday penetration among the consumer base. It facilitates access to potential purchases by creating a link between ...

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Country Report

Country Report

Mass Beauty and Personal Care in Taiwan

Jun 2018

With demand for many of the most important mass beauty and personal care products already quite mature, there remains relatively little room for further sales growth. Population growth in Taiwan is set to be moderate during the forecast period, the ...

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Country Report

Country Report

Mass Beauty and Personal Care in Macedonia

Jun 2018

A growing number of local consumers are tending to economise, including on beauty and personal care purchases, due to limited disposable incomes and low purchasing power. This ensured mass beauty and personal care dominated in Macedonia in 2017. Mass...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Beauty and Personal Care

May 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on an Industry Insights survey of 613 professionals ...

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Country Report

Country Report

Mass Beauty and Personal Care in Nigeria

May 2018

In 2017, mass beauty and personal care performed better than premium beauty and personal care. Due to economic stagnation, premium products were hardest hit by falling demand, as consumers shifted to cheaper brands. Non-essentials, especially in ...

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Country Report

Country Report

Mass Beauty and Personal Care in Egypt

May 2018

Most local consumers are looking for mass beauty and personal care in Egypt due to the good quality, affordability and availability offered. Many of them are shifting towards mass products, especially amongst lower income levels that suffer from ...

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Country Report

Country Report

Mass Beauty and Personal Care in Australia

May 2018

Mass beauty and personal care is projected to continue to increase in value terms at constant 2017 prices over the forecast period. Growth will be driven by positive performances in all categories, with the exception of mass fragrances. Mass adult ...

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Country Report

Country Report

Mass Beauty and Personal Care in Singapore

May 2018

Mass face masks enjoyed strong growth in 2017 in current value terms, and this is expected to continue over the forecast period. More Singaporeans are using face masks as these products provide a quick and fuss-free solution to achieve multiple skin ...

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Country Report

Country Report

Mass Beauty and Personal Care in Bulgaria

May 2018

Expansion of large modern grocery retailers and drugstores in urban centres accelerated in 2017, and is likely to continue, building on the stable growth of household consumption. Dm announced plans to open at least eight new outlets in urban areas ...

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Country Report

Country Report

Mass Beauty and Personal Care in the United Kingdom

May 2018

In 2017 mass beauty and personal care witnessed a slowdown compared to the previous year partly due to the overall premiumisation trend which is currently influencing the industry. With a growing number of brands and beauty products available for ...

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Country Report

Country Report

Mass Beauty and Personal Care in the US

May 2018

The mass segment is experiencing positive but minimal growth, although the competition from premium beauty and personal care is intensifying, particularly in colour cosmetics and skin care. Mass colour cosmetics experienced slower growth in 2017 than...

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Country Report

Country Report

Mass Beauty and Personal Care in Algeria

May 2018

Mass beauty and personal care is expected to continue to see all current trends positively influencing overall beauty and personal care sales over the forecast period. Moreover, due to declining disposable income levels there will be more consumers ...

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Country Report

Country Report

Mass Beauty and Personal Care in Norway

May 2018

Premiumisation was one of the most influential trends within beauty and personal care in the review period, with Norwegians becoming increasingly interested in a healthy, polished look, and not afraid to pay for quality, premium products. As a ...

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Country Report

Country Report

Mass Beauty and Personal Care in Finland

May 2018

Although mass beauty and personal care was stagnant or declining in 2013-2016 because of the economic downturn, sales rebounded in 2017 to exceed the level they were at prior to the downturn. This relatively fast return to growth was mainly due to ...

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Country Report

Country Report

Mass Beauty and Personal Care in Chile

May 2018

2017 was characterised by a sluggish economy in Chile, which impacted the growth trajectory in mass beauty and personal care, as overall current value growth was not as high as that seen in 2016. In such a context, players implemented strong ...

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Country Report

Country Report

Mass Beauty and Personal Care in Estonia

May 2018

Compared to the previous year, mass beauty and personal care registered more modest growth in 2017. In 2017, sales of mass products were growing slower than in the premium category, but are expected to remain positive in the near future. Consumers ...

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Country Report

Country Report

Mass Beauty and Personal Care in Malaysia

May 2018

The high frequency of use of skin care products amongst Malaysians led to significant growth in mass skin care during 2017. The massive number of brands available to consumers at affordable prices has led to high demand in categories such as mass ...

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Country Report

Country Report

Mass Beauty and Personal Care in Georgia

May 2018

Value growth at constant 2017 prices is predicted to be marginally slower over the forecast period compared to the review period for mass beauty and personal care. Due to the strong waves of devaluation of the Georgian lari against the US dollar and ...

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Country Report

Country Report

Mass Beauty and Personal Care in Slovakia

May 2018

Masstige products grew significantly in 2017 thanks to a developing premiumisation trend and slowly strengthening consumer purchasing power. This was mainly because mass products increasingly mimicked/copied the product features of premium products, ...

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Country Report

Country Report

Mass Beauty and Personal Care in Romania

May 2018

Quick and cheap delivery and ease of access to mass brands have become increasingly important to Romanian consumers, with exclusivity giving way to convenience. Almost all beauty shoppers in Romania use digital channels either prior to or during ...

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