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Fragrances

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Fragrances in Austria

Aug 2024

Inflation remained high in 2023, leading to significant price increases in the fragrance industry and putting further pressure on consumer budgets in Austria. This in turn led to robust current value growth for fragrances in 2023, while retail volume…

USD 1,195
Country Report

Fragrances in Brazil

Jul 2024

The slow recovery of the Brazilian economy marked 2023. GDP grew by 3% compared with the previous year, while GDP per capita reached BRL50,194 in current value terms, an increase of 2% compared with 2022. This result translated positively into…

USD 1,195
Country Report

Fragrances in Germany

Jul 2024

Fragrances enjoyed healthy value and volume sales in Germany in 2023, with premium fragrances slightly outperforming mass fragrances. As seen across other beauty and personal care categories, the post-pandemic landscape and various health and…

USD 1,195
Country Report

Fragrances in India

Jul 2024

Fragrances in India experienced significant retail current value growth in 2023, driven by several key factors which contributed to expanding the popularity and consumption of such products. As Indian consumers increasingly prioritise personal care…

USD 1,195
Country Report

Fragrances in Mexico

Jul 2024

Sales were dynamic in fragrances in Mexico in 2023, in both value and volume terms. This is supported by ongoing new launches, which are increasingly common among direct sellers who are known for their flexibility, dynamism, and openness to catering…

USD 1,195
Country Report

Fragrances in Cameroon

Jul 2024

Despite inflationary trends, fragrances in Cameroon experienced growth in 2023. The import volume of fragrances and eau de parfum has shown a consistent upward trajectory over the review period, reaching 236,366 tons in 2022 from 219,779 tons in…

USD 1,195
Country Report

Fragrances in Tunisia

Jun 2024

Fragrances in Tunisia experienced a decline in demand for both men's and women's products in 2023, influenced by several factors. A notable increase in prices, driven by inflation and economic crises, coupled with a decrease in Tunisian purchasing…

USD 1,195
Country Report

Fragrances in Morocco

Jun 2024

Fragrances saw modest current value growth in Morocco in 2023. The economic crisis that Morocco faced had a significant impact on fragrances, especially premium offerings, which lost ground for the first time in the review period, as consumers…

USD 1,195
Country Report

Fragrances in Hong Kong, China

May 2024

Fragrances in Hong Kong recorded dynamic retail volume and value growth in 2023, driven by the dominant premium segment. The return of international tourists significantly boosted demand for fragrances in the local market, despite the less attractive…

USD 1,195
Country Report

Fragrances in Italy

May 2024

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

USD 1,195
Country Report

Fragrances in the United Arab Emirates

May 2024

Fragrance in the United Arab Emirates holds significant cultural and traditional importance to local consumers, cementing the nation's reputation as a hub for exquisite scents. Emiratis are renowned for their lavish spending on premium fragrances,…

USD 1,195
Country Report

Fragrances in South Africa

May 2024

Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…

USD 1,195
Country Report

Fragrances in France

May 2024

Fragrances in France saw double-digit current value growth along with minor volume growth in 2023, and was one of the best performing categories within beauty and personal care. The growth driver was premium fragrances, which saw double-digit current…

USD 1,195
Country Report

Fragrances in Nigeria

May 2024

The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing…

USD 1,195
Country Report

Fragrances in the United Kingdom

May 2024

Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby…

USD 1,195
Country Report

Fragrances in Romania

May 2024

In 2023, fragrances in Romania continued to experience current value growth, although volume sales maintained their declining trend. This phenomenon was attributed to consumers’ willingness to pay higher prices for fragrances, resulting in fewer…

USD 1,195
Country Report

Fragrances in Poland

May 2024

Although retail volume growth stalled in 2023, fragrances witnessed robust current value growth across all categories in Poland in 2023, driven by rising prices. Evolving consumer motivations were seen for fragrances post-COVID-19. Beyond seduction…

USD 1,195
Country Report

Fragrances in Uzbekistan

May 2024

In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the…

USD 1,195
Country Report

Fragrances in Kenya

May 2024

Fragrances in Kenya recorded steady, though low, volume growth in 2023, with sales supported by heightened consumer awareness of grooming, as well as by increased incomes. However, inflation has led local consumers to shift from premium to…

USD 1,195
Country Report

Fragrances in the US

May 2024

Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…

USD 1,195
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