Men's Grooming

Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

Although overall volume sales in men’s grooming continued to see a slight decline in 2023, the category experienced stable solid growth in current value terms in Romania, driven by rising prices. There was a surge in the number of companies…

After declines were seen for men’s grooming in Poland during the pandemic, value sales returned to the 2019 level in 2022, while 2023 witnessed continued robust retail volume recovery, and sales finally returned to the pre-pandemic level. Despite…

In 2023, men's grooming in Uzbekistan underwent significant development, albeit from a relatively low base. This growth reflects a notable increase in consumer interest and activity within the product area. One significant factor contributing to this…

Men’s grooming in Kenya in 2023 benefited from local men’s rising interest and greater investment in self-care and maintenance. Skin care has become a notable trend, enhanced by pandemic era when consumers were spending more time at home and paying…

Men’s grooming saw little movement in volume terms, and solid current value growth in the US in 2023. After seeing declines in 2022, as inflationary cost pressures on unit prices subsided in 2023, many categories across men’s grooming witnessed…

Men’s grooming in Australia has experienced significant value growth in recent years, fuelled by increasing awareness of men’s wellbeing and a greater focus on personal grooming and appearance. This trend is partly influenced by societal shifts and…

While almost all categories of men’s grooming registered negative volume growth in 2023, men’s fragrances was the one category to buck the generally negative sales trends as both mass men’s fragrances and premium men’s fragrances registered…

Men’s grooming in Slovenia was hampered by the weak performance of men’s shaving due to the enduring popularity of beards, especially among men in their 30s and 40s. While the beard trend has undoubtedly peaked, there are still significant numbers of…

In 2023, men’s grooming in Pakistan experienced a modest increase in both volume and value sales, primarily driven by the growing demand for men’s fragrances. As societal activities resumed post-pandemic lockdowns, men displayed a heightened interest…

Though there was double-digit growth in current value sales in men’s grooming in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value…

Men’s grooming in Indonesia continued to see healthy growth in current value terms in 2023. Sales were boosted by the return of in-person working, alongside an increase in socialisation, which had an especially positive impact on products such as…

Men's grooming in Serbia exhibited a stable performance in 2023, with middle-aged consumers primarily gravitating towards basic products like shampoo and body wash. However, the influence of social media is prompting younger Serbians to adopt…

Men’s grooming in Malaysia registered strong growth in current value terms in 2023, with volume sales also on the up. This was driven in large part the greater attention men are paying to their appearance and overall wellbeing, particularly in the…

In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with…

The year 2023 was a strong year for men’s grooming in Latvia and the Baltic region overall. Men have fully returned to socialising with daily regimes resumed outside the home. Consequently, frequent grooming has once again become a daily habit among…

Following the slump caused by pandemic restrictions, men's grooming in Kazakhstan has witnessed a strong comeback in 2023. The return to social and professional life has fuelled a renewed interest in personal appearance. Men are increasingly…

Men’s grooming in Georgia registered positive value and volume growth in 2023, as inflation fell significantly. In addition, the continued expansion of modern retailing and in particular beauty specialists also expanded the range of brands and…

In 2023, men's grooming in Estonia showcased a positive performance, with double-digit retail value growth and standout volume performances from men's fragrances and bath and shower products. While men's grooming suffered from COVID-19 lockdowns,…