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Country Report

Spirits in Colombia

Price: US$900

About this Report

Executive Summary

TRENDS

  • Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012 were Absolut Unique, Absolut 100 and Absolut ELYX from Pernod Ricard and The Balvenie single malt Scotch whisky from William Grant. Domestic companies also introduced premium aguardiente and rum products. Industria de Licores del Valle launched Aguardiente Origen, Ron Marqués, Empresa de Licores de Cundinamarca introduced Ron Santa Fe Kuntur Maga, while Industria Licorera de Caldas introduced Ron Viejo de Caldas Gran Reserva, all of which contributed to a widening of the offer in the premium segment.

COMPETITIVE LANDSCAPE

  • Some 72% of total volume sales of spirits are concentrated among three local companies, which focus production on aguardente/aguardiente and rum. Fábrica de Licores y Alcoholes de Antioquia ranked in first place with its Aguardiente Antioqueño and Ron Medellín brands, accounting for 44% of total volume sales and in 2012 was able to grow by 5% in volume. The company increased its national presence, the sugar-free aguardente/aguardiente and the premium products contributed to the positive figures.

PROSPECTS

  • Spirits will witness a CAGR of 4% in total volume sales, faster in comparison with the review period which showed very low growth as a result of the poor performance of local rum. The 2012-2017 forecast period will be characterised by an interesting dynamic in spirits, with the state licoreras seeing growing competition with imported spirits that are expected to have a major presence as result of the FTA’s Colombia currently has with the US and will have with the EU from 2013. Although aguardente/aguardiente, the most important product within spirits, will see positive growth driven mainly by sugar-free products, in the following years competition with imported spirits may affect the pace of growth of this product.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Colombia?
  • What are the major brands in Colombia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

  • Summary 1 Benchmark Brands 2012

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 2 Sales of Spirits by Category: Total Value 2007-2012
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 18 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 19 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 20 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 21 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 22 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 24 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 25 Production, Imports and Exports of Tequila: Total Volume 2006-2011
  • Table 26 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 27 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 28 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 29 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 30 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Spirits in Colombia - Company Profiles

Empresa de Licores de Cundinamarca SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Empresa de Licores de Cundinamarca SA: Key Facts
  • Summary 3 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Empresa de Licores de Cundinamarca SA: Competitive Position 2012

Fábrica de Licores y Alcoholes de Antioquia in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
  • Summary 6 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2012

Industria Licorera de Caldas in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Industria Licorera de Caldas: Key Facts
  • Summary 9 Industria Licorera de Caldas: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Industria Licorera de Caldas: Competitive Position 2012

Alcoholic Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Good results for the alcoholic drinks industry

Premiumisation continues to gain ground

Local and foreign brands register positive results

Independent small grocers remains the largest channel for alcoholic drinks

Growth perspectives are optimistic

KEY TRENDS AND DEVELOPMENTS

Wine sales remain unstoppable

Craft beer sales continue growing

FTAs with the US and the EU will have a positive impact on alcoholic drinks

Premium spirits dominate key new product launches

  • Summary 11 Key New Product Developments 2011-2012

Specialist retailer

Market merger and acquisition activity

MARKET BACKGROUND

Legislation

  • Table 33 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 34 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 35 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 36 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 37 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 38 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 39 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 40 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 41 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 42 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 43 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 44 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 48 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 49 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 50 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-Based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Aguardente/Aguardiente

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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