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Country Report

Colombia Flag Spirits in Colombia

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • 2013 was a good year for imported spirits while local spirits did not have good results. During 2013, total volume sales of spirits decreased to 91 million litres, 7% lower than in 2012. Various strikes by coffee growers (12 days in February-March), farmers (20 days in July-August), miners (48 days in July- August) and truckers (March, July, 14 days in September) that took place during 2013 affected the distribution of products as protesters blocked the roads. Sales were also affected by Decree 330 of 2013, which restricted alcohol sales in stores after 21.00 hrs in some localities of Bogota on Fridays, Saturdays and Sundays of July, August and September with the aim to reduce violence and crime. This specifically affected local spirits such as aguardiente and rum that are sold in these outlets. After several shopkeepers protested, the restriction was suspended in September, but in December a new Decree was issued to restrict alcohol sales to just some neighbourhoods (instead of whole localities) where violence records were higher.

COMPETITIVE LANDSCAPE

  • All state licoreras (state-owned distilleries) had negative performances in 2013. Fábrica de Licores del Tolima had the one of the worst performances at -43% in volume terms. In the past 10 years, sales of its aguardiente Tapa Roja fell from over 2 million bottles to only 700,000 units given difficulties with the company’s distributor, Distributor Consorcio Tolima, which failed to comply with the contract.

PROSPECTS

  • Spirits over the forecast period is predicted to record a total volume CAGR of -3%, which will be worse than the -1% CAGR of the review period. This trend is expected because of the increase of contraband and counterfeit products. Imported spirits are expected to continue growing over the forecast period, so local spirits will face tough competition.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Colombia?
  • What are the major brands in Colombia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky and dark and white rum price band methodology

  • Summary 1 Benchmark Brands 2013

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 2 Sales of Spirits by Category: Total Value 2008-2013
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 18 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 19 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 20 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 21 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 22 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 23 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 24 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 25 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
  • Table 26 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 27 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 28 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 29 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 30 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 31 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 32 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Spirits in Colombia - Company Profiles

Empresa de Licores de Cundinamarca SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Empresa de Licores de Cundinamarca SA: Key Facts
  • Summary 3 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Empresa de Licores de Cundinamarca SA: Competitive Position 2013

Fábrica de Licores y Alcoholes de Antioquia in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
  • Summary 6 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2013

Industria Licorera de Caldas in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Industria Licorera de Caldas: Key Facts
  • Summary 9 Industria Licorera de Caldas: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Industria de Licorera de Caldas: Competitive Position 2013

Vinos de la Corte SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Vinos de la Corte SA: Key Facts
  • Summary 12 Vinos de la Corte SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Vinos de la Corte SA: Competitive Position 2013

Alcoholic Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks continues to display healthy growth

Craft beer and imported brands pace premium beer

Alcoholic drinks still dominated by local companies

Independent small grocers remains a force in distribution

Volume sales to grow apace over the forecast period

KEY TRENDS AND DEVELOPMENTS

Sales of aguardiente continue falling

Premium beers become more visible

Champagne is being promoted as a drink for any occasion not just for celebration

Free Trade Agreements influences key new product launches in 2013

  • Summary 14 Key New Product Developments 2013

MARKET BACKGROUND

Legislation

  • Summary 15 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 33 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 34 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 35 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 36 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 37 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 38 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 39 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 40 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 41 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 42 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 43 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 44 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 45 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 50 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 51 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 52 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-Based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Aguardente/Aguardiente

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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