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Country Report

Colombia Flag Spirits in Colombia

| Pages: 39

Price: US$990

About this Report

Executive Summary

TRENDS

  • Over the review period Colombia witnessed the development of the luxury segment, with the country’s alcoholic drinks industry benefiting from this trend. The premium and super premium segments in spirits, mainly in gin, vodka, rum and other blended Scotch whisky, recorded robust yearly growth rates of between 12% (for other blended Scotch whisky) and 40% (for English gin) on average over 2010-2015. This was driven by not only an improvement in purchasing power, but also the fact that consumers of high-end spirits are willing to try out new brands and are becoming better informed about the history behind and particular characteristics of these drinks. This is contributing to the wider availability of upmarket brands such as Hendrick’s, Citadelle, Bulldog, Ciroc, Ketel One, Zacapa, Botran, Johnnie Walker Gold Label and Johnnie Walker Platinum Label, among others.

COMPETITIVE LANDSCAPE

  • Three state licoreras were the leading companies in spirits in 2015. Ranked first with a 46% volume share was Fábrica de Licores y Alcoholes de Antioquia, followed by Empresa de Licores de Cundinamarca SA with 16% and Industria Licorera de Caldas with 13%. Fábrica de Licores y Alcoholes de Antioquia has been able to maintain its leadership through strong advertising campaigns all over the country through billboards as well as a presence at events and fairs such as the traditional Feria de las Flores in Medellín, Colombiamoda and different concerts aimed to strengthen the positioning of brands in the standard and premium segments, along with offering innovative products.

PROSPECTS

  • Over the forecast period spirits in Colombia is expected to remain on a downward trajectory, posting a total volume CAGR decline of 3%, a performance in line with that of the review period. Despite this, it is expected that imported and high-end brands will continue to thrive, although sales will remain small compared to those of local aguardiente and rum.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Colombia?
  • What are the major brands in Colombia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 1 Benchmark Brands 2015

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 2 Sales of Spirits by Category: Total Value 2010-2015
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Spirits in Colombia - Company Profiles

Dislicores SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Dislicores SA: Key Facts
  • Summary 3 Dislicores SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Dislicores SA: Competitive Position 2015

Empresa de Licores de Cundinamarca SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Empresa de Licores de Cundinamarca SA: Key Facts
  • Summary 6 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Empresa de Licores de Cundinamarca SA: Competitive Position 2015

Fábrica de Licores y Alcoholes de Antioquia in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
  • Summary 9 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2015

Alcoholic Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Alcoholic drinks continues to perform well

Premiumisation remains an ongoing trend

Bavaria SA continues to dominate alcoholic drinks in Colombia

The off-trade accounts for the lion’s share of sales

Challenging scenario for the forecast period

KEY TRENDS AND DEVELOPMENTS

Alcoholic drinks performs well despite the economic slowdown

Artisanal beers making waves

Premium products continue to thrive

Key new product launches

MARKET BACKGROUND

Legislation

  • Summary 11 Number of On-trade Establishments by Type 2010-2015

TAXATION AND DUTY LEVIES

  • Summary 12 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 28 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
  • Table 29 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
  • Table 30 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 34 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 43 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Aguardente/Aguardiente

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Pricing
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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