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Country Report

Colombia Flag Spirits in Colombia

| Pages: 45

Price: US$990

About this Report

Executive Summary

TRENDS

  • 2014 was not an easy year for spirits in Colombia due to new drink driving legislation that took effect in December 2013, with Ley 1696 establishing a 0.2g/L limit as the legal threshold for blood alcohol concentration. National distillers continued to struggle with the rise in imports of spirits and the ongoing influx of contraband and adulterated spirits. National distillers such as the Fábrica de Licores y Alcoholes de Antioquia, which have been able to launch new products and premium versions of their flagship products, are consolidating their sales shares within domestic spirits.

COMPETITIVE LANDSCAPE

  • Fábrica de Licores y Alcoholes de Antioquia led volume sales in 2014, recording a 45% total volume share. The company has been leading innovation among domestic distillers, launching several new products and adjusting its strategy in response to the decline in aguardiente sales and the increase in imports. Over the forecast period, the Fábrica de Licores y Alcoholes de Antioquia plans to focus its marketing efforts on its rum brands. Despite these changes and innovations, Fábrica de Licores y Alcoholes de Antioquia’s sales share decreased by almost 2% between 2013 and 2014 due to a drop in sales share within aguardiente and a decrease in overall consumption of aguardiente and rum.

PROSPECTS

  • Despite a forecasted decline in volume sales of spirits over the forecast period, constant value sales will increase between 2014 and 2019 thanks to rising consumption of whisky and other imported spirits. Volume sales are projected to decrease at a CAGR of 3% to 80 million litres in 2019. The main driving force behind the sustained decline is the expected continuation of the contraction of sales by national distillers, with aguardiente and dark rum having respective CAGRs of -5% and -2%. Imports of spirits are projected to continue to increase over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spirits industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spirits industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spirits in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spirits in Colombia?
  • What are the major brands in Colombia?
  • Are consumers switching from international spirits to ‘cheaper’ local spirits as consumer spending is being squeezed?
  • What is the most popular price point for blended Scotch; super-premium, premium, standard or economy and has the recession resulted in a switch?
  • How do premium vs standard vs economy brands compete for sales?
  • What are the key flavours in vodka?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Spirits in Colombia - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 1 Benchmark Brands 2014

CATEGORY DATA

  • Table 1 Sales of Spirits by Category: Total Volume 2009-2014
  • Table 2 Sales of Spirits by Category: Total Value 2009-2014
  • Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
  • Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
  • Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
  • Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
  • Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
  • Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
  • Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
  • Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
  • Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
  • Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
  • Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
  • Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
  • Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
  • Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
  • Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
  • Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
  • Table 20 Production, Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
  • Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
  • Table 22 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
  • Table 23 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
  • Table 24 Production, Imports and Exports of Gin: Total Volume 2008-2013
  • Table 25 Production, Imports and Exports of Vodka: Total Volume 2008-2013
  • Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
  • Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
  • Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
  • Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019

Spirits in Colombia - Company Profiles

Dislicores SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Distribuidora de Vinos y Licores SA: Key Facts
  • Summary 3 Dislicores SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Dislicores SA: Competitive Position 2014

Empresa de Licores de Cundinamarca SA in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Empresa de Licores de Cundinamarca SA: Key Facts
  • Summary 6 Empresa de Licores de Cundinamarca SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Empresa de Licores de Cundinamarca SA: Competitive Position 2014

Fábrica de Licores y Alcoholes de Antioquia in Alcoholic Drinks (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
  • Summary 9 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2014

Alcoholic Drinks in Colombia - Industry Context

EXECUTIVE SUMMARY

Growth within alcoholic drinks slows but remains positive

Preference for new products changing market landscape

Competition from imports and new domestic players results in share redistribution

New drink driving regulations effect on-trade sales

Slow but steady total volume sales growth over forecast period

KEY TRENDS AND DEVELOPMENTS

Stricter regulation results in slow growth and changing consumer behaviour

Growing middle class turning to premium products

Domestic players adapting to changing competitive landscape

Key new product launches

  • Summary 11 Key New Product Developments 2014-2015

MARKET BACKGROUND

Legislation

  • Table 30 Number of On-trade Establishments by Type 2009-2014

TAXATION AND DUTY LEVIES

  • Table 31 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
  • Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
  • Table 34 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
  • Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014

MARKET DATA

  • Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
  • Table 38 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
  • Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
  • Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
  • Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
  • Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
  • Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
  • Table 45 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
  • Table 46 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
  • Table 47 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
  • Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
  • Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Spirits
    • Brandy and Cognac
      • Brandy
      • Cognac
    • Liqueurs
      • Bitters
      • Cream-based Liqueurs
      • Other Liqueurs
    • Rum
      • Dark Rum
      • White Rum
    • Tequila (and Mezcal)
    • Whiskies
      • Bourbon/Other US Whiskey
      • Canadian Whisky
      • Irish Whiskey
      • Japanese Whisky
      • Blended Scotch Whisky
        • Blended Malt Scotch Whisky
        • Other Blended Scotch Whisky
      • Single Malt Scotch Whisky
      • Other Whiskies
    • White Spirits
      • Gin
        • English Gin
        • Dutch Gin
      • Vodka
    • Other Spirits
      • Aguardente/Aguardiente

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Exports by Country - Value
  • Exports by Country - Volume
  • Flavoured vs Non-flavoured Vodka
  • Imports by Country - Value
  • Imports by Country - Volume
  • Off-trade vs On-trade
  • Premium Sales Analysis
  • Products by Ingredient
  • Trade Statistics - Value
  • Trade Statistics - Volume

Market size details:

  • Off-trade volume
  • Off-trade volume % growth
  • Off-trade volume per capita
  • On-trade volume
  • On-trade volume % growth
  • On-trade volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Off-trade value retail selling price % growth
  • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price % growth
  • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price % growth
  • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price % growth
  • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Off-trade rtd volume
  • Off-trade rtd volume % growth
  • Off-trade rtd volume per capita
  • On-trade rtd volume
  • On-trade rtd volume % growth
  • On-trade rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Off-trade volume litres of pure alcohol
  • Off-trade volume litres of pure alcohol % growth
  • Off-trade volume litres of pure alcohol per capita
  • On-trade volume litres of pure alcohol
  • On-trade volume litres of pure alcohol % growth
  • On-trade volume litres of pure alcohol per capita
  • Total volume litres of pure alcohol
  • Total volume litres of pure alcohol % growth
  • Total volume litres of pure alcohol per capita

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