The forecast period is expected to be challenging for spirits in light of ongoing uncertainty over the country’s economic performance and the effects of cost of living increases on household budgets, at least in the short term. Players in spirits will also have to manage logistics and supply issues, together with increased raw material costs, and possible lack of product availability.
Tourist demand is expected to remain a key sales driver for alcoholic drinks, not least spirits. Long and hot summers continue to favour out-of-home socialisation for tourists and local consumers.
The search for additional drinking occasions is a key factor for category development. The increased offer of “lighter”, fruited and fresher versions, for example, is a way to position spirits as daylight consumption products and reach more consumers and new consumer profiles.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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