Over the forecast period, off-trade volume sales of spirits are expected to continue rising this is set to be due to improved economic conditions in Turkey. While there had not yet been any meaningful improvement in the increasingly dire economic situation in Turkey at the time of writing, it is expected that the current pressure on disposable incomes will eventually diminish.
The rising popularity of beer means that the category is slated to pose stronger competition to spirits during the forecast period. One major reason for this is that beer now attracts a considerably lower rate of OTV excise tax, according to the latest round of tax increases that were applied in January 2023.
The forecast period is expected to see further expansion for Turkey’s leading supermarket chains and this is set to underpin strong growth in sales of spirits via the channel. One major reason for consumers favouring the market by spirits is that the channel offers advantages such as low prices and convenience.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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