One of the more remarkable trends that will affect spirits in Hong Kong in the forecast period is the concept of “Garden-to-Glass”, which means that production of the spirit is done locally, using only local ingredients. The number of local spirits brands increased from two in 2019 to 14 in 2022.
As the pandemic restrictions were removed in 2022, it led to both on-trade and off-trade growth for spirits. This was a welcome boost for on-trade sales of spirits especially, as the pandemic situation had led to the mass temporary closure of all on-trade outlets, followed by restrictions on opening hours.
The sustainability trend has been circulating in spirits for a while, but 2022 showed a great deal of innovation and initiative in terms of sustainability. Many big-name whisky brands, such as Macallan, have introduced sustainable packaging as the key selling point in their latest products (such as Macallan Harmony Rich Cacao).
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Understand the latest market trends and future growth opportunities for the Spirits industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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