Total volume sales of spirits are predicted to experience a further marginal decline in 2023, before stabilising in 2024 and returning to low growth over the remainder of the forecast period. On-trade volume sales are predicted to continue growing throughout the forecast period as consumers enjoy spending time outside of the home socialising, thereby negatively impacting off-trade demand.
Tequila (and mezcal) offers significant expansion opportunities in the UK over the forecast period, following a second consecutive year of double-digit total volume growth in 2022. Demand is likely to be driven by both off-trade and on-trade channels over the forecast period, benefiting from the fact that it is a spirit that is suited to both settings.
Different types of whiskies face challenges in the UK. Blended Scotch whisky is typically favoured by older consumers, and therefore will struggle to engage younger generations in the coming years.
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Understand the latest market trends and future growth opportunities for the Spirits industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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