Over the forecast period, the discounters channel is set to experience slower value growth than during the review period due to a slowdown in the organic growth and expansion of the two key players in the channel – Lidl Bulgaria and the rapidly expanding, Kam 2014 EOOD. However, discounters will continue to significantly outperform supermarkets and hypermarkets, as local consumers are likely to remain quite price sensitive – particularly in the context of mounting inflationary pressure.
Despite a slowdown in organic growth and outlet expansion, discounters is still set to achieve the fastest value growth amongst grocery retailers for the simple reason that a significant part of the forecast period will be marred by high rates of inflation and the negative impact of the war in Ukraine. The looming energy and food crises are bound to result in even higher inflation and greater restrictions on consumer shopping.
Leading players in the discounters channel are aware of the fact that their major competitive advantage remains their lower prices relative to their competitors. As a result, their focus will remain on offering the best value for money to local consumers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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