Discounters in the Czech Republic

PROSPECTS

Low prices and simple service attracting Czech consumers

Discounters in the Czech Republic recorded growth in both current value terms and number of outlets in 2019. Czech consumers continue to increase their spending in this channel due to favourable price/quality offerings and the growing popularity of private label ranges.

Focus on modernisation and redesign as well as wage increases

The majority of retail chains in the Czech Republic, including discounters, continue to invest in modernising and redesigning their stores. For example, Lidl is redesigning its stores in line with new concepts aimed at improving the shopping experience and in-store service, with this trend expected to continue over the forecast period.

Growing focus on e-commerce to extend outreach

As the most dynamic grocery retailing channel, discounters should look for ways to further capitalise on their popularity among Czech consumers. One of the ways of doing this is by establishing an online presence through food and drink e-commerce.

COMPETITIVE LANDSCAPE

Lidl continues to expand e-commerce operations

Lidl remains the leading discounter in terms of value sales and one of the major retailers in the Czech Republic. The German discounter successfully launched its e-shop in September 2017 and offers only non-grocery items, including clothing, footwear, and home and garden products.

Focus on store expansion helps Penny Market attract new customers

Penny Market remains the largest discounter in the Czech Republic in terms of number of outlets and continues to expand rapidly and open new stores. Furthermore, the company is investing heavily in store modernisation and improving its customer shopping experience.

Leading discounters represent significant entry barrier to smaller players

The remaining two discounter chains in the Czech Republic, COOP Diskont and Norma, have a marginal influence on the category. However, both chains continue to gain value share and have established themselves in the channel.

Files are delivered directly into your account within a few minutes of purchase.