The rapid expansion of discounters is anticipated to dominate modern grocery formats in terms of outlets during the forecast period. The trend will be supported by the influx of investments in the format, with BIM, for instance, selling 35% stakes of its Moroccan activities in 2021 to support upward growth during the forecast period.
BIM Stores SARL is expected to face intensified competition from Label’Vie, seeking to improve its share across the discounters model. The company's performance might also be affected by regulations aiming at boosting the Moroccan economy.
As more Moroccans rely on the internet for price discovery, improved penetration in digitalisation is likely to affect discounters’ business models due to eased price discovery. As a result, building a solid social media profile will remain essential to reach out to shoppers and extend promotional campaigns.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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