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Country Report

Discounters in

Discounters in Morocco

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 plays to the strengths of discounters

The rate of growth in the retail current value sales of discounters accelerated sharply during 2020 to reach its highest level in five years. Discounters proved to be particularly attractive to Moroccan consumers during the lockdown due to their very competitive pricing and the fact that most of these stores are located in residential areas and thus more accessible than supermarkets or hypermarkets.

In spite of government pressure, BIM remains dominant

BIM Stores SARL’s eponymous banner dominates discounters in terms of retail value share. It opened its first outlets in the country during 2009 and expanded rapidly thereafter, but it did not achieve net profitability until 2019.

Label'Vie SA brings Carrefour’s discounter banner to Morocco

During the latter part of the review period, Label'Vie SA franchised Carrefour SA’s Supeco discounter banner and opened its first Moroccan stores in Casablanca. According to Label'Vie SA, these stores target “working class areas” and have selling space of between 150 square meters and 200 square meters.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Morocco?
Are discounters taking share in grocery retailing in Morocco?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 plays to the strengths of discounters

In spite of government pressure, BIM remains dominant

Label'Vie SA brings Carrefour’s discounter banner to Morocco

RECOVERY AND OPPORTUNITIES

Expansion will continue to drive strong growth in retail current value sales of discounters

Emphasis on private label will deepen

Will discounters continue to ignore e-commerce?

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2015-2020
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 3 Discounters GBO Company Shares: % Value 2016-2020
Table 4 Discounters GBN Brand Shares: % Value 2017-2020
Table 5 Discounters LBN Brand Shares: Outlets 2017-2020
Table 6 Discounters LBN Brand Shares: Selling Space 2017-2020
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Alternatives to cash are growing in popularity

Social media is growing in importance for retailers

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type Before the COVID-19 Lockdown 2020
Summary 2 Standard Opening Hours by Channel Type During the COVID-19 Lockdown 2020
Summary 3 Standard Opening Hours by Channel Type After the COVID-19 Lockdown 2020

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2015-2020

Seasonality

Back to School
Eid al-Adha
Achoura

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 12 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 14 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 16 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 20 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 22 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 32 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 34 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 36 Retailing GBO Company Shares: % Value 2016-2020
Table 37 Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 39 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 41 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 43 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 44 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 51 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 52 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Discounters in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 plays to the strengths of discounters

In spite of government pressure, BIM remains dominant

Label'Vie SA brings Carrefour’s discounter banner to Morocco

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Discounters in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 plays to the strengths of discounters

In spite of government pressure, BIM remains dominant

Label'Vie SA brings Carrefour’s discounter banner to Morocco

RECOVERY AND OPPORTUNITIES

Expansion will continue to drive strong growth in retail current value sales of discounters

Emphasis on private label will deepen

Will discounters continue to ignore e-commerce?

CHANNEL DATA

Retailing in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

Alternatives to cash are growing in popularity

Social media is growing in importance for retailers

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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