Discounters will outperform both supermarkets and hypermarkets during the five years to 2027, as the leading chains continue to expand into new cities and neighbourhoods. With inflation set to remain elevated during the early part of the forecast period at least, the value for money offered by this channel will increasingly find favour with middle- and even higher-income consumers.
The discounters channel in Mexico has significant barriers to entry and it is therefore unlikely that any new companies will enter the market during the forecast period. The channel is also fairly consolidated, with Walmart’s trio of formats - Bodega Aurrera, Mi Bodega Aurrera and Bodega Aurrera Express - and Organización Soriana SAB de CV’s two formats – Soriana Express and Soriana Mercado – accounting for the bulk of value sales.
With the channel becoming increasingly mature, companies are likely to invest more resources into their websites and apps, in addition to the logistics of e-commerce, rather than investing in new brick-and-mortar stores. Historically, mastering logistics and payments has proved to be difficult in Mexico.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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