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Country Report

Discounters in

Discounters in Mexico

47 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounters observes moderate growth

Discounters is one of the most important channels within modern grocery retailers in Mexico. It showed a moderate positive performance in 2018, despite being one of the formats with a longer presence in the market.

Discounters can expect a challenging future

Discounters in Mexico is expected to continue to see moderate single-digit growth over the forecast period, given that most of the current competitors have investment plans for expansion through the opening of new outlets in cities where modern grocery retailing is underdeveloped. The rapid growth of convenience stores could be one of the main challenges, mostly due to their locations and service hours; however, the lower prices offered by discounters is one of the strengths that will be difficult for competitors in modern and traditional grocery channels to overcome.

Small cities and towns are the main targets for discounters

Given that large and mid-sized cities are the main focus for hypermarkets, smaller cities and towns are the most attractive for discounters to continue their expansion plans. The arrival of such stores will also benefit these cities and towns, which are located mostly in rural areas, by generating employment.

COMPETITIVE LANDSCAPE

Bodega Aurrera celebrates 60 years in the market

Mexican consumers encountered the modern grocery retail format 60 years ago via the Mexican retailer Aurrera, which was acquired by Wal-Mart in 2000. After all these years in the market the brand has positioned itself amongst Mexican consumers as the strongest competitor within discounters, with three brand concepts – Bodega Aurrera, Mi Bodega Aurrera and Bodega Aurrera Express, which accounted for more than half of value sales in 2018; an increase of one percentage point from 2017.

Tiendas 3B aims to lead discounters

In 2018, Tiendas 3B saw the fastest growth in terms of number of outlets and value sales within discounters, and is getting closer to the leading brand Bodega Aurrera in terms of number of outlets, reaching 850. Tiendas 3B has surpassed all other competitors, including Soriana with its two formats, and if it continues to see double-digit growth it is possible that it will surpass Aurrera with its three formats in less than 10 years.

Organización Soriana operates with fewer brands

As part of the restructuring announced in the previous year by the company after the acquisition of Controladora Comercial Mexicana, some brands were eliminated from the brand portfolio of Organización Soriana. Regarding the discounters channel, the brand Bodega Comercial Mexicana has been eliminated, and these outlets were converted into Soriana Mercado outlets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Mexico?
Are discounters taking share in grocery retailing in Mexico?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Mexico - Category analysis

HEADLINES

PROSPECTS

Discounters observes moderate growth

Discounters can expect a challenging future

Small cities and towns are the main targets for discounters

COMPETITIVE LANDSCAPE

Bodega Aurrera celebrates 60 years in the market

Tiendas 3B aims to lead discounters

Organización Soriana operates with fewer brands

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Discounters GBO Company Shares: % Value 2014-2018
Table 4 Discounters GBN Brand Shares: % Value 2015-2018
Table 5 Discounters LBN Brand Shares: Outlets 2015-2018
Table 6 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

The new government presents uncertainty for retailing

Digital retailing continues to gain relevance

Traditional retailing remains an important part of the landscape

Wal-Mart de México leads retailing in Mexico

Strong growth is expected in retailing in the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School
Christmas season
El Buen Fin
Hot Sale

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Discounters in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounters observes moderate growth

Discounters can expect a challenging future

Small cities and towns are the main targets for discounters

COMPETITIVE LANDSCAPE

Bodega Aurrera celebrates 60 years in the market

Tiendas 3B aims to lead discounters

Organización Soriana operates with fewer brands

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Discounters in Mexico - Category analysis

HEADLINES

PROSPECTS

Discounters observes moderate growth

Discounters can expect a challenging future

Small cities and towns are the main targets for discounters

COMPETITIVE LANDSCAPE

Bodega Aurrera celebrates 60 years in the market

Tiendas 3B aims to lead discounters

Organización Soriana operates with fewer brands

CHANNEL DATA

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

The new government presents uncertainty for retailing

Digital retailing continues to gain relevance

Traditional retailing remains an important part of the landscape

Wal-Mart de México leads retailing in Mexico

Strong growth is expected in retailing in the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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