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Country Report

Discounters in

Discounters in Mexico

48 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low prices make discounters an increasingly attractive channel

Over the course of the last decade, the discounters channel has become an increasingly attractive shopping destination for a large number of low-income households in Mexico, given that the channel’s core strategy is to offer low prices on both branded and private label products. In 2017, the channel once again recorded healthy growth in both outlet number and value sales terms.

Outlets exceed 3,700 and there are more to come

In 2017, the discounters channel accounted for nearly a third of overall value sales at modern grocery retailers, with its number of outlets reaching almost 3,800 – and this figure is expected to continue increasing over the forecast period. Wal-Mart de México and Tiendas 3B, which account for around two thirds of discounter outlets in Mexico, were also responsible for opening the overwhelming majority of the new discounter stores that started trading in 2017.

COMPETITIVE LANDSCAPE

Wal-Mart de México leads discounters

In 2017, Wal-Mart de México held the dominant value share in the discounters channel and was operating 1,776 outlets across its three chains, Bodega Aurrera, Mi Bodega Aurrera and Bodega Aurrera Express. The company’s latest strategy is the development of the Bodega Aurrera Express format, which has the smallest outlets in terms of selling space and which has been a successful proximity retailing format for Wal-Mart, enabling the company to establish a presence in residential neighbourhoods inhabited by its low-income target consumers.

Bodega Aurrera advertises its continuous low-price offer in the face of seasonal competition from major hypermarkets

Wal-Mart de México’s Bodega Aurrera, like other discounters, offers low prices though private label or smaller presentations, which makes an attractive retailer for low-income and price-sensitive consumers. However, the summer season is becoming increasingly competitive even for low-priced formats due to the aggressive discounts seasons Julio Regalado (Gifted July) and La Temporada Naranja (The Orange Season) that Soriana/Comercial Mexicana and La Comer hypermarkets conduct respectively from June to August.

Proximity discounter Tiendas 3B ranks second in terms of number of outlets

Tiendas 3B, a Mexican company, opened its first outlet in 2005. The chain’s name, Tiendas 3B, refers to the initials of the popular saying “bueno, bonito y barato”, which means “good, beautiful and cheap” suggesting affordable and good-quality products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Mexico?
Are discounters taking share in grocery retailing in Mexico?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Mexico - Category analysis

HEADLINES

PROSPECTS

Low prices make discounters an increasingly attractive channel

Outlets exceed 3,700 and there are more to come

COMPETITIVE LANDSCAPE

Wal-Mart de México leads discounters

Bodega Aurrera advertises its continuous low-price offer in the face of seasonal competition from major hypermarkets

Proximity discounter Tiendas 3B ranks second in terms of number of outlets

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Discounters GBO Company Shares: % Value 2013-2017
Table 4 Discounters GBN Brand Shares: % Value 2014-2017
Table 5 Discounters LBN Brand Shares: Outlets 2014-2017
Table 6 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

Retailing industry posts single-digit growth in 2017

In 2017, retailing sees a challenging macroeconomic environment

A growing number of retailers are engaging in internet retailing

Wal-Mart de México leads retailing in Mexico

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas Season
El Buen Fin
Hot Sale

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Discounters in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Low prices make discounters an increasingly attractive channel

Outlets exceed 3,700 and there are more to come

COMPETITIVE LANDSCAPE

Wal-Mart de México leads discounters

Bodega Aurrera advertises its continuous low-price offer in the face of seasonal competition from major hypermarkets

Proximity discounter Tiendas 3B ranks second in terms of number of outlets

Overview

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Table of Contents

Discounters in Mexico - Category analysis

HEADLINES

PROSPECTS

Low prices make discounters an increasingly attractive channel

Outlets exceed 3,700 and there are more to come

COMPETITIVE LANDSCAPE

Wal-Mart de México leads discounters

Bodega Aurrera advertises its continuous low-price offer in the face of seasonal competition from major hypermarkets

Proximity discounter Tiendas 3B ranks second in terms of number of outlets

CHANNEL DATA

Retailing in Mexico - Industry Overview

EXECUTIVE SUMMARY

Retailing industry posts single-digit growth in 2017

In 2017, retailing sees a challenging macroeconomic environment

A growing number of retailers are engaging in internet retailing

Wal-Mart de México leads retailing in Mexico

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

SOURCES

Why buy this report?

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