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Country Report

Discounters in

Discounters in Romania

41 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for discounted products increases as the economy slows

Discounters outperformed the Romanian economy in 2018. As the economy slowed and inflation reached its highest level in recent years, Romanian consumers became more cautious with their spending, looking for the best prices and value for money.

Imported private label products continue to dominate sales

The discounters present in Romania mainly sell private label products, particularly imported ones. As Lidl continues to develop relationships with local producers, it is expected to reduce its number of imported products and increase its offering of locally produced goods, albeit still under its private label lines.

Discounters determined to continue to grow

In 2018, the discounter channel continued to grow, largely thanks to the expansion of various chains. Lidl and Rewe continued to open new Lidl and Penny Market outlets, while the third leading chain, Supeco, also opened new stores, but at a much slower pace.

COMPETITIVE LANDSCAPE

International companies dominate the channel

There were only three companies present in the discounter channel in 2018, with all being international operators. Lidl remained the dominant player, followed by Rewe and its Penny Market banner.

Penny Market launches a new shopping card

Rewe had to withdraw its old shopping card in 2018 due to the EU’s General Data Protection Regulation (GDPR). The company is now offering a new shopping card which fulfils data protection requirements and should boost consumer interest in Penny Market’s offering.

Lidl launches new products and opens green stores

In 2018, Lidl continued to launch new products under its private label lines in partnership with local producers, particularly in the fresh produce category. Romanian consumers can thus now find in its stores a variety of products made to traditional recipes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Romania?
Are discounters taking share in grocery retailing in Romania?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for discounted products increases as the economy slows

Imported private label products continue to dominate sales

Discounters determined to continue to grow

COMPETITIVE LANDSCAPE

International companies dominate the channel

Penny Market launches a new shopping card

Lidl launches new products and opens green stores

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Discounters GBO Company Shares: % Value 2014-2018
Table 4 Discounters GBN Brand Shares: % Value 2015-2018
Table 5 Discounters LBN Brand Shares: Outlets 2015-2018
Table 6 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Discounters in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for discounted products increases as the economy slows

Imported private label products continue to dominate sales

Discounters determined to continue to grow

COMPETITIVE LANDSCAPE

International companies dominate the channel

Penny Market launches a new shopping card

Lidl launches new products and opens green stores

Overview

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Want to find out more about this report?

Table of Contents

Discounters in Romania - Category analysis

HEADLINES

PROSPECTS

Demand for discounted products increases as the economy slows

Imported private label products continue to dominate sales

Discounters determined to continue to grow

COMPETITIVE LANDSCAPE

International companies dominate the channel

Penny Market launches a new shopping card

Lidl launches new products and opens green stores

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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