Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Discounters in

Discounters in Romania

41 pages, Jan 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounters meet consumer demand for cheap prices

In 2017, Romania continued to enjoy strong economic growth, with this having a positive impact on disposable incomes. At the same time, busy consumers started to prioritise convenience when shopping.

Private label maintains a high share of sales

Beyond their everyday low prices, discounters also appeal to consumers because of their wide range of private label products in all categories, while they also offer a selection of well-known brands. Discounters’ private label products are seen as offering good quality but at more affordable prices than brands.

Discounters set to achieve further solid growth

In 2017, the channel benefited from the opening of new stores and logistics centres and the establishment of partnerships with domestic producers. Over the forecast period the channel is expected to witness the entry of Aldi, with the company having already postponed this several times.

COMPETITIVE LANDSCAPE

International banners dominate sales

Discounters was dominated by two players in 2017, namely Lidl Discount with its Lidl banner and Rewe with its Penny Market fascia. The only other banner present was Supeco, which was launched by Carrefour in 2014 and is more like a cash and carry, but for consumers rather than businesses.

Players focus on new store concepts

In 2017, operators focused on ways to strengthen their brands. For example, Rewe reduced its number of new store openings and concentrated on remodelling existing stores under its “Future Store Concept”.

Lidl opens a pop-up store

In order to further highlight its offer of local products and partnerships with domestic producers, in 2017 Lidl opened the Romanian Larder Museum, with this being a culinary museum in the format of a pop-up store, offering visitors a guide to traditional local gastronomy. This was followed by the opening of another pop-up store offering fashion apparel under the Esmara collection from Heidi Klum.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

OLD CATEGORY

Delivery method: instant download
Report format: PDF

(download a sample)

Market statistics: Excel workbook

(download a sample)

Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Romania?
Are discounters taking share in grocery retailing in Romania?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

Request more information

Discounters in Romania - Category analysis

HEADLINES

PROSPECTS

Discounters meet consumer demand for cheap prices

Private label maintains a high share of sales

Discounters set to achieve further solid growth

COMPETITIVE LANDSCAPE

International banners dominate sales

Players focus on new store concepts

Lidl opens a pop-up store

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Discounters GBO Company Shares: % Value 2013-2017
Table 4 Discounters GBN Brand Shares: % Value 2014-2017
Table 5 Discounters LBN Brand Shares: Outlets 2014-2017
Table 6 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2012-2017

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 12 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 14 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 20 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 22 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 32 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 34 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 36 Retailing GBO Company Shares: % Value 2013-2017
Table 37 Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 39 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 44 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 51 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 52 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Discounters in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounters meet consumer demand for cheap prices

Private label maintains a high share of sales

Discounters set to achieve further solid growth

COMPETITIVE LANDSCAPE

International banners dominate sales

Players focus on new store concepts

Lidl opens a pop-up store

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Discounters in Romania - Category analysis

HEADLINES

PROSPECTS

Discounters meet consumer demand for cheap prices

Private label maintains a high share of sales

Discounters set to achieve further solid growth

COMPETITIVE LANDSCAPE

International banners dominate sales

Players focus on new store concepts

Lidl opens a pop-up store

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports