Sustained growth is predicted for discounters in Ireland over the forecast period, both in retail value sales terms and number of outlets, as Aldi and Lidl look to gain market share from other grocery channels. In July 2021, Lidl announced a three-year plan to invest EUR550 million in building 20 new stores and refurbishing 24 existing stores across Ireland as part of its expansion plans to pass 200 stores nationwide, with further investment expected beyond this period.
The financial uncertainties caused by the COVID-19 crisis, as well as recent inflationary pressure, have made Irish customers more price sensitive. Consequently, discounters’ low-priced, private label product ranges have increasingly appealed to local consumers.
Rising awareness about environmental sustainability has been impacting grocery retail activity. As consumers become more eco-conscious, companies are under pressure to fulfil their needs and commit to environmentally friendly policies.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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