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Learn moreMar 2020
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In 2018, discounters looked to broaden their ranges of fresh food and branded products. Despite initial reluctance from Aldi Group and Leader Price Belgique, the former realised that it needed to differentiate its offering.
Towards the end of the review period, Lidl België GmbH & Co KG introduced a new store concept in Geel. While the number of brands on offer remains at 1,500, increased floor space enables the company to stock higher volumes and provides a more comfortable shopping experience for customers.
Aldi Group remained the clear leader in discounters in 2019. The company remains alert to increasing competition not only from Lidl but also from supermarkets and convenience stores, recognising the need to upgrade and differentiate its offering.
Lidl België GmbH & Co KG has launched its Lidl Plus loyalty app in Belgium, giving consumers access to exclusive promotions via digital coupons, digital receipts and store locator. The app also gives consumers use of Lidl’s first customer loyalty card.
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Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Belgium with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.