Over the next five years of the forecast period, food e-commerce is set to strongly develop in Belgium, which is expected to have an impact on store-based grocery retailing. However, discounters’ core consumer base, which is mostly focused on value, is likely to remain loyal.
Lidl’s sustainability efforts are likely to benefit the retailer and allow it to gain share over its competitors during the forecast period. Indeed, while discounters’ consumer base is likely to mostly focus on value, awareness regarding environmental and social sustainability is set to grow.
The growth of food e-commerce and quick commerce came to a pause in 2022 due to high inflation, rising logistics and energy costs, and pressure on profit margins. As these factors wane, food e-commerce is likely to drive demand again.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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