Discounters will register muted constant value growth, as inflation dampens value sales. That being said, population growth will support volume sales.
What sets discounters apart from other sales channels is their promotional offers, bulk deals and discounted prices. However, many of the products stocked by discounters are imported and with the naira being devalued, operators are unable to maintain profit margins.
Discounters are mainly located in shopping malls and other non-residential areas and this has negatively impacted the performance of the channel over the review period. Consumers increasingly shop in their neighbourhoods and this has boosted growth for convenience stores and even small local grocers.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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