Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Discounters in

Discounters in Nigeria

36 pages, Jan 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

An emerging channel driven by convenience

Having just eight outlets from two brand owners in 2017, First Master Retailers (Dia) and Retail Supermarkets Nigeria (Shoprite’s U-Save), the development of discounters is still in its early stage in Nigeria. However, it is expected to see expansion over the forecast period due to the increase in a young and urban population that craves a convenient shopping experience at discounted prices.

Bulk-buying prices draw consumers

Discounters is a new retail concept for consumers in Nigeria that offers bulk buying prices, however small the number of units that are sold, as retailers dispense with the usual decorative splendour of supermarkets and hypermarkets. Discounters is therefore expected to perform well over the forecast period as demand grows amongst the growing population of middle-income urban consumers.

Discounters face competition from open markets and supermarkets/hypermarkets

A limit on discounters’ growth is due to expected competition from open markets (traditional grocery retailing) and supermarkets/hypermarkets (modern grocery retailing). Unlike the name implies, “open markets” are not informal markets out in the open.

COMPETITIVE LANDSCAPE

Dia leads has dominant value share in Nigeria

Dia held the dominant value share amongst discounters in 2017. The brand is the pioneer of discounters in Nigeria having launched the first such brand in 2015, and its market strategy of opening more outlets closer to neighbourhoods drives sales growth, as it attracts busy consumers located in such neighbourhoods who would rather not travel far for their shopping.

U-Save is the second-ranked discounter in 2017

The second and only other discounter brand, U-save, had only one outlet in Nigeria in 2017. This brand, launched in 2016, by Retail Supermarkets Nigeria, the brand owner of the successful hypermarket chain, Shoprite, is expected to grow very fast and compete favourably with Dia in the forecast period.

More retailers likely to join this channel over the forecast period

The only two discounters in this channel, Dia and U-save, are still in early stages of growth. They have identified the potential within smaller-format modern retailers that provide bargains for consumers, particularly in tough economic times.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

OLD CATEGORY

Delivery method: instant download
Report format: PDF

(download a sample)

Market statistics: Excel workbook

(download a sample)

Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Nigeria?
Are discounters taking share in grocery retailing in Nigeria?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Want to find out more about this report?

Request more information

Discounters in Nigeria - Category analysis

HEADLINES

PROSPECTS

An emerging channel driven by convenience

Bulk-buying prices draw consumers

Discounters face competition from open markets and supermarkets/hypermarkets

COMPETITIVE LANDSCAPE

Dia leads has dominant value share in Nigeria

U-Save is the second-ranked discounter in 2017

More retailers likely to join this channel over the forecast period

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2015-2017
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2015-2017
Table 3 Discounters GBO Company Shares: % Value 2013-2017
Table 4 Discounters GBN Brand Shares: % Value 2014-2017
Table 5 Discounters LBN Brand Shares: Outlets 2014-2017
Table 6 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retailing in Nigeria experiences slow growth in 2017

General price increases affect disposable income in 2017

Growing young urban population drives growth

Mobile payment awareness drives growth of retailing in Nigeria

Over the forecast period, retailing is expected to continue to grow

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Discounters in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

An emerging channel driven by convenience

Bulk-buying prices draw consumers

Discounters face competition from open markets and supermarkets/hypermarkets

COMPETITIVE LANDSCAPE

Dia leads has dominant value share in Nigeria

U-Save is the second-ranked discounter in 2017

More retailers likely to join this channel over the forecast period

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Discounters in Nigeria - Category analysis

HEADLINES

PROSPECTS

An emerging channel driven by convenience

Bulk-buying prices draw consumers

Discounters face competition from open markets and supermarkets/hypermarkets

COMPETITIVE LANDSCAPE

Dia leads has dominant value share in Nigeria

U-Save is the second-ranked discounter in 2017

More retailers likely to join this channel over the forecast period

CHANNEL DATA

Retailing in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Retailing in Nigeria experiences slow growth in 2017

General price increases affect disposable income in 2017

Growing young urban population drives growth

Mobile payment awareness drives growth of retailing in Nigeria

Over the forecast period, retailing is expected to continue to grow

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports