Discounters in Italy is predicted to register a positive performance over the forecast period across all indicators, driven by the increasing polarisation of the local population and related purchasing habits since the pandemic, the impact of the war in Ukraine in relation to the supply of certain goods, as well as shrinking disposable incomes due to rising inflation and all related costs in the country. Therefore discounters, perceived as providing good value for money, is expected to perform positively in the coming years.
Lidl Italia SpA is the closest competitor to leader Eurospin in discounters in value sales terms. Following the recovery of its outlet network to 700 stores in 2022, the German retailer plans to further expand its presence in Italy by adding another 150 stores by 2024.
Sustainability is likely to grow in importance within the expansion strategies of discounters over the forecast period, not only as a way to offer consumers savings on essential products but also as an investment strategy in local communities and the environment. Therefore, solidarity will also be at the core of the development by discounters as various players launch various positive initiatives, seeking to raise their profile, improve their image and win over consumers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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