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Learn moreFeb 2021
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Discounters performed well in 2020, recording a relatively sharp uptick in retail current value sales during the COVID-19 pandemic. The success of discounters during the pandemic was down to the greater demand for essential products as foodservice outlets and entertainment venues were closed around the country, which meant that consumers had to eat more meals at home and also meant that essential grocery and household items became the focus of most consumer spending.
More new outlets continued to open in 2020 despite the effects of the COVID-19 pandemic in 2020. This was due to the fact that the discounters channel is still expanding in Italy and is quickly gaining ground in the country as companies in this channel are well-known to offer a high level of value for money.
Eurospin Italia retained its lead in discounters in 2020, despite losing slight value share. Although larger discounters are usually German, Eurospin Italia is domestic, whilst also owning stores outside of the country.
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Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Italy with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.