Helping customers recycle in their homes with best-in-class packaging information is being coupled with Aldi’s own plastic reduction achievements. At the end of 2021, Aldi achieved a plastic packaging reduction of 11% compared with 2019 (this jumps to 18% when it comes to packaging for its fresh produce range), the equivalent to preventing more than 4,000 tonnes of plastic from entering the Australian environment.
In 2021, Aldi announced a trial whereby shoppers could purchase some of its “special buy” items online, but in mid-2022 it was revealed that this would end. The company said that although it realised that some customers enjoyed the online ordering option, with rising inflation it would be focusing squarely on delivering the best prices to customers, but this would have to be at the cost of other projects.
In September 2022, Aldi opened an Aldi Corner Store outlet in Victoria, a format which aims to meet the needs of customers in urban areas, who often focus on convenience, and prefer to shop for smaller amounts more frequently. Similar to the Aldi Corner Store which was opened in North Sydney in mid-2021, the Melbourne store stocks a wide range of ready-to-go meals, from sushi to sandwiches.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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