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Country Report

Discounters in

Discounters in Poland

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounters reacts to the Sunday trade ban

Discounters not only managed to avoid losing sales due to the trade restrictions on Sundays, but was on the front foot in 2018. Stores extended working hours on Fridays and Saturdays and increased stocking up on fresh products on Saturdays and Mondays.

Channel changes for the better

The customer base for discounters is growing due to convenient locations, close to residential areas, as well as work places, and due to the wide range of products that enables comprehensive shopping. Discounters has been subject to changes for many years, among others due to a change in visualisation, expansion of the assortment with branded goods and with products targeting consumers suffering from food intolerance, such as lactose-free, gluten-free or low-carb products.

Non-grocery specialists must compete with discounters

Discounters competes with non-grocery specialists such as drugstores/parapharmacies, apparel and footwear specialist retailers or homewares and home furnishing stores. The assortment of non-grocery products gains popularity in discounters along with growing range of beauty and personal care, apparel and home furnishing products.

COMPETITIVE LANDSCAPE

Jeronimo Martins out of competitors’ league

Jeronimo Martins Polska SA remained the undisputed leader of discounters and overall retailing in Poland. Convenient locations close to residential neighbourhoods and a vast choice of both good-quality private label products and branded goods mean that Biedronka is a first choice store for many consumers when shopping for groceries.

Lidl continues with organic growth in Poland

Lidl Sp zoo Sp k strengthened its second position due to organic growth and strong advertising support. Due to redesigning its outlets, Lidl stores have become increasingly appealing to Polish consumers.

Aldi and Netto improve quality

Other discounter brands, Aldi and Netto, operate in the shadow of the leading players but they are improving their strategies. In 2018, Aldi almost doubled the range of both private label as well as branded goods.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Poland?
Are discounters taking share in grocery retailing in Poland?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Poland - Category analysis

HEADLINES

PROSPECTS

Discounters reacts to the Sunday trade ban

Channel changes for the better

Non-grocery specialists must compete with discounters

COMPETITIVE LANDSCAPE

Jeronimo Martins out of competitors’ league

Lidl continues with organic growth in Poland

Aldi and Netto improve quality

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Discounters GBO Company Shares: % Value 2014-2018
Table 4 Discounters GBN Brand Shares: % Value 2015-2018
Table 5 Discounters LBN Brand Shares: Outlets 2015-2018
Table 6 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Poland - Industry Overview

EXECUTIVE SUMMARY

Retailing records strong current value growth

Sunday trading ban takes effect in Poland

Discounters strengthens position within grocery retailers

Changing retail landscape in Poland

Growth set to be driven by omnichannel and digitalisation

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value

Seasonality

Christmas
Easter

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Discounters in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounters reacts to the Sunday trade ban

Channel changes for the better

Non-grocery specialists must compete with discounters

COMPETITIVE LANDSCAPE

Jeronimo Martins out of competitors’ league

Lidl continues with organic growth in Poland

Aldi and Netto improve quality

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Discounters in Poland - Category analysis

HEADLINES

PROSPECTS

Discounters reacts to the Sunday trade ban

Channel changes for the better

Non-grocery specialists must compete with discounters

COMPETITIVE LANDSCAPE

Jeronimo Martins out of competitors’ league

Lidl continues with organic growth in Poland

Aldi and Netto improve quality

CHANNEL DATA

Retailing in Poland - Industry Overview

EXECUTIVE SUMMARY

Retailing records strong current value growth

Sunday trading ban takes effect in Poland

Discounters strengthens position within grocery retailers

Changing retail landscape in Poland

Growth set to be driven by omnichannel and digitalisation

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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