Discounters looks set to post robust growth in current value sales and outlet numbers throughout the forecast period. With high inflation expected to continue squeezing household budgets for some time, among all grocery retailers these types of stores should remain the chief beneficiaries of more cautious attitudes to spending thanks to their wide private label portfolios and aggressive price promotions.
Due to the ongoing cost of living crisis and heightened economic uncertainty, many Poles will remain inclined to cook for themselves at home more frequently instead of eating out during the early years of the forecast period. It is expected discounters will seek to capitalise on this trend by expanding their offer of ready meals, including pizza, burger and sushi kits.
The transformation of former Tesco stores into Netto outlets was completed in 2022. This process has significantly expanded the size of Netto’s store network and made it a nationwide retailer in Poland, which should enable the chain to strengthen its competitive position in discounters over the forecast period.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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