Competitive Landscape
Players Strengthen through Store Expansion, Modernisation and Private Label Innovation
The competitive landscape of discounters in Poland remained highly concentrated, with the vast majority of retail value shares held by a small number of leading companies. In 2025, Jeronimo Martins Polska SA, operating the Biedronka brand, accounted for a retail value share of 65%, followed by Lidl Sp zoo Sp k, with a 27% share, Salling Group A/S (Netto), with a 6% share, and Aldi Sp zoo, with a 3% share, leaving only marginal space for other players and very limited opportunity for new entrants to compete effectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Poland?
- Which are the leading retailers in Discounters in Poland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Poland - Category analysis
Key Data Insights
Discounters Summary
Enduring Allure of Discount Retail Boosts Discounters
Biedronka Lab Drives Private Label Innovation to Meet Evolving Consumer Needs
Shift From Aggressive Expansion to Efficiency and Customer-Centric Growth as the Competition Intensifies
Players Strengthen through Store Expansion, Modernisation and Private Label Innovation
Retail in Poland - Industry Overview
2025 Developments
Key Data Insights
Zabka Expands Store Network and Loyalty Schemes to Address Price-Sensitivity
Discounters Lead While Retail E-Commerce Surges
Kaufland and Castorama Fuel Marketplace Expansion as Digitalisation Reshapes Shopping Habits
Discounters to Capture Price-Driven Shoppers as Hypermarkets Struggle
Retail E-Commerce to Benefit From Omnichannel Approach and Innovation
Non-Grocery Retailers to Adjust to Household Budgets and Omnichannel Developments
Biedronka and Allegro Adapt as the Competitive Landscape Sees Changes
Rossmann’S Virtual Try-On Solution Aims to Bridge Digital and In-Store Beauty Shopping
Informal Retail
Opening Hours for Physical Retail
Informal retail
Opening hours for physical retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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