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Learn moreMar 2020
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Discounters not only managed to avoid losing sales due to the trade restrictions on Sundays, but were on the front foot in 2019. Stores extended working hours on Fridays and Saturdays and increased their stocks of fresh products on Saturdays and Mondays.
Discounters are increasingly focusing on product development in terms of quality, both improving the value of private label products and increasing the number of branded goods on offer. The Biedronka chain, for example, expanded its line of organic, free from gluten and lactose private label products.
Biedronka tried to make the shopping experience more pleasant for its customers by upgrading some of its stores in 2019, such as by providing underground parking, an outdoor gym or self-service cash registers. In 2019 a new Biedronka store was opened in the recently opened Galeria Mlociny shopping centre in Warsaw, as a primary grocery retailer.
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Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Poland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.