The discounters channel is likely to face strong competition from hypermarkets over the forecast period, with operators within the latter continuing with their efforts to win consumers through offering huge discounts and promotions. Additionally, consumers will likely also be attracted to the wider variety of products on offer through hypermarkets, with the discounters model meaning that stores only carry a narrow product range to keep prices low.
At the moment, the discounters format is manly confined to large urban centres, but there is also potential for expansion into smaller cities and towns, where other modern grocery retail formats are not yet well established. With a high level of car ownership and relatively low fuel prices, it is cost-effective for local consumers to make purchases through discounters even if the outlets are not located close to their homes.
Al Dukan is poised to expand its store network during the forecast period, with new stores planned. It is also likely to increase its focus on e-commerce during the forecast period, as local consumers grow more comfortable doing their grocery shopping online.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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