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Country Report

Discounters in

Discounters in Saudi Arabia

41 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounters becomes attractive during periods of economic restructuring

Following austerity measures in 2017, consumers continued to face the impact of economic restructuring during 2018, with Saudization policies and implementation of Value Added Tax in addition to dependent fees impacting disposable incomes, cost of living and thus purchasing behaviour characterised by consumers rethinking their spending habits. A large share of adults in Saudi Arabia fall within low- and mid-income groups, with the highest share held by the low-income segment.

Bigger households and lower average incomes open potential for discounters

Larger households are quite common in Saudi Arabia with an average household consisting of six members. Therefore, local households have higher average monthly budgets to fulfil their household needs.

Efficient category assortment - an important factor to maintain low costs

Successful players in discounters have followed simpler store formats and selected a variety of products within each category to offer competitive prices. Therefore, efficient category assortment ensures high-quality products for customers as well as high product turnover.

COMPETITIVE LANDSCAPE

Al Dukan is the sole discounter

Al Dukan continued to be the only discounter chain in Saudi Arabia and thus enjoys a monopoly in the channel. Its business model, although simple, is difficult for others to replicate with the same level of efficiency.

Frequent promotions in hypermarkets impact sales of discounters

As existing hypermarkets continued to grow throughout Saudi Arabia and new international players such as Spar entered, competition continued to intensify, which has led to massive offers and promotions including price discounts and bigger price promotions of bulk packages. Such aggressive discounts by hypermarkets is likely to impact sales of discounters due to competitive pricing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Discounters industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Discounters in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Discounters channel in Saudi Arabia?
Are discounters taking share in grocery retailing in Saudi Arabia?
Is discounters’ growth helping consumers’ perception of private label products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Discounters in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Discounters becomes attractive during periods of economic restructuring

Bigger households and lower average incomes open potential for discounters

Efficient category assortment - an important factor to maintain low costs

COMPETITIVE LANDSCAPE

Al Dukan is the sole discounter

Frequent promotions in hypermarkets impact sales of discounters

CHANNEL DATA

Table 1 Discounters: Value Sales, Outlets and Selling Space 2014-2018
Table 2 Discounters: Value Sales, Outlets and Selling Space: % Growth 2014-2018
Table 3 Discounters GBO Company Shares: % Value 2014-2018
Table 4 Discounters GBN Brand Shares: % Value 2015-2018
Table 5 Discounters LBN Brand Shares: Outlets 2015-2018
Table 6 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 7 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing impacted by economic restructuring

Discounters posts robust value growth compared to competitors

Key developments in online payments infrastructure and solutions to facilitate growth of internet retailing

Saudization impacts workforce and operations in retailing

Retail growth to stabilise over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Back to School
Ramadan and Eid Seasons
White Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Discounters in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounters becomes attractive during periods of economic restructuring

Bigger households and lower average incomes open potential for discounters

Efficient category assortment - an important factor to maintain low costs

COMPETITIVE LANDSCAPE

Al Dukan is the sole discounter

Frequent promotions in hypermarkets impact sales of discounters

Overview

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Table of Contents

Discounters in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Discounters becomes attractive during periods of economic restructuring

Bigger households and lower average incomes open potential for discounters

Efficient category assortment - an important factor to maintain low costs

COMPETITIVE LANDSCAPE

Al Dukan is the sole discounter

Frequent promotions in hypermarkets impact sales of discounters

CHANNEL DATA

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing impacted by economic restructuring

Discounters posts robust value growth compared to competitors

Key developments in online payments infrastructure and solutions to facilitate growth of internet retailing

Saudization impacts workforce and operations in retailing

Retail growth to stabilise over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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