Competitive Landscape
Lidl Drives Digital Reach as Aldi Expands Store Network
Discounters in France remain highly concentrated in 2025, with the top two players, Lidl SNC and Aldi France, together holding more than 90% of the total sales in the channel. Lidl SNC further strengthened its lead, increasing its share to more than 65% in 2025, while Aldi France's share edged down slightly to 26%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in France?
- Which are the leading retailers in Discounters in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in France - Category analysis
Key Data Insights
Lidl and Netto Attract Shoppers with Cost-Led Innovation and Evolving Private Label
Lidl and Netto Attract Shoppers with Cost-Led Innovation and Evolving Private Label
Lidl Outlet and Netto Pop Boost Value through Product Clearance and Enhanced Services
Lidl and Aldi Pursue Investment as Variety Stores Intensify Competition
Consumers Demand Broader Ranges as Economic Caution Persists
Lidl Drives Digital Reach as Aldi Expands Store Network
Retail in France - Industry Overview
Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy
Key Data Insights
Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy
Naumy Flash Undercuts Pure Players to Tap into the Fast Fashion Spend
Convenience Stores, Variety Stores and Pet Shops Outperform as Shoppers Demand Flexibility and Value
Luxury Brands to Seek Inbound Tourists as Locals Favour Low-Cost Chains
Retail E-Commerce and Discounters to Outpace Hypermarkets in Value Growth
Galec Maintains Lead as Carrefour Gains From Acquisition
New Retail Concepts Accelerate Value-Driven Transformation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
Country Reports Disclaimer
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!