With inflation affecting Chilean consumers’ purchasing power, and leading them to be more cautious in their spending, delay purchases, and strongly leverage the promotions and discounts offered by retailers’ credit cards, private label gained an increased focus over 2022 amongst both consumers and retailers. These products are also expected to continue to be an important source of increased profitability for players in the category, allowing them to leverage important discount seasons, and offer affordable innovative products to their target consumers in all categories.
Over the forecast period Mayorista 10 and Bodega ACuenta are set to continue to fight to conquer consumer preference and stand as the leader in discounters, not only in terms of physical sales, but also online development. Both brands continue to strongly invest to modernise their e-commerce operations, understanding that omnichannel is more important than ever to actively connect with consumers.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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