The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Even though economic expectations were positive at the beginning of the year, 2019 was marked by an unexpected economic slowdown driven primarily by macroeconomic issues that influenced Chilean consumer behaviour. Due to this external influence, Chilean consumers limited their spend to only what was essential with the economic uncertainty driving consumer behaviour towards price-based decisions.
Even though all discounters are characterised by offering selected ranges of products at the lowest prices possible, it seems that only the biggest brands have the capability to increase value sales for the channel. As every discounter strategy focuses on price reduction, there is an important opportunity for companies that have sufficient logistical support to afford differentiation through a cost reduction strategy.
According to projections by the National Statistics Institute, the Chilean population is expected to exceed 21 million by 2035. Even though the capital, Santiago, will see the highest population increase, the study estimates that six other main urban areas will surpass a million inhabitants.
US multinational Walmart Inc has finalised its 3-year restructuring plan to convert 110 Ekono outlets in Chile to its supermarket brand, Express de Lider. This impacted discounters value sales during 2017-2019 as Ekono was a relevant player owning a vast number of outlets in the country.
Since Walmart’s migration of its Ekono outlets to supermarket brand Express de Lider, discounters in Chile has witnessed a significant reduction in the number of outlets and in value sales. However, main players such as SMU SA and Wal-Mart Chile have developed business strategies that enable their brands to keep improving their performance.
In 2019, the Chilean grocery retailer continued to increase its company value organically, as no outlet expansion was seen. With its two brands, Mayorista 10 and Alvi, SMU SA stood out as the second biggest firm in value terms in 2019, maintaining a vast distance in value share terms from the next competitor, Erbi, which is also a Chilean brand.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Discover the latest market trends and uncover sources of future market growth for the Discounters industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Discounters industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Discounters in Chile market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.