Discounters continued to record value sales growth in 2021, albeit at a slower rate compared to 2020, with local consumers seeking more convenient purchasing options, as the country experienced prolonged periods of financial uncertainty. During 2020 and 2021, Chileans were permitted to withdraw 10% of their retirement funds in three stages, which gave the country greater liquidity.
Colombia is one of the markets in Latin America where discounters significantly increased in popularity and in outlet numbers throughout the years. In 2019, Justo y Bueno, with more than 1,300 outlets operating in Colombia, announced its entry to the Chilean market by acquiring the discounter Erbi in 2020 with 32 outlets in two main cities, Santiago and Valparaiso.
As discounters tend to cater to less affluent consumers and are geographically placed in areas of cities with lower socioeconomic levels, players have been reluctant to develop e-commerce platforms. However, the pandemic, which reduced capacity in outlets, encouraged most players to quickly find digital solutions.
Regional retailer SMU, present in Chile and Peru through various modern grocery formats, has launched a “soft discounter” format in Chile. Traditionally, SMU has two brands of discounters, Alvi and Mayorista 10.
By Q3 2021, the leading brand in discounters, Walmart’s Bodega ACuenta, launched its e-commerce site acuenta.cl.
Leading players in modern grocery channels are present in discounters. Through their knowledge of supermarkets and hypermarkets, they have been able to create strong consumer awareness of their private label lines.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.See All of Our Definitions
This report originates from Passport, our Discounters research and analysis database.
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