Competitive Landscape
Tmg Mart Accelerates Outlet Growth as D’Mart Segi Fresh Deepens Community Links
The discounters' competitive landscape in Malaysia is highly concentrated, with KPF Trading (D’mart) and Tunas Manja Group (TMG Mart) together accounting for the bulk of sales in 2025. The level of concentration has increased over the review period, reflecting the dominance of these two discounters.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Malaysia?
- Which are the leading retailers in Discounters in Malaysia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Malaysia - Category analysis
Key Data Insights
Tmg Mart Attracts Price-Conscious Shoppers with Targeted Weekend Promotions
Tmg Mart Attracts Price-Conscious Shoppers with Targeted Weekend Promotions
Tmg Mart Expands in Rural Locations to Reach Underserved Consumers
D'mart and Tmg Mart Expand Reach as Cost Pressures Rise
Small Player Base Sustains Competitive Pressure From Local Grocers
Tmg Mart Accelerates Outlet Growth as D’Mart Segi Fresh Deepens Community Links
Retail in Malaysia - Industry Overview
Retail Growth Slows as Consumers Seek Greater Value-For-Money
Key Data Insights
Retail Growth Slows as Consumers Seek Greater Value-For-Money
Appliances and Electronics Specialists Retain Lead Despite Softening Demand
Ikea Reinvents Store Experience to Drive Physical Footfall and Brand Connection
Strong Focus on Value Amid Cost Pressures Fuels Retail Growth
Shopee, Lazada and Tiktok Shop Expand Social Commerce Reach
Shopee and 99 Speedmart Sustain Leadership as Retail Remains Fragmented
Wow Beauty and Jaya Grocer Signature Set New Experiential Benchmarks
Informal Retail
Opening Hours for Physical Retail
Seasonality
Chinese New Year
Hari Raya Aidilfitri
Deepavali
Christmas
Country Reports Disclaimer
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!