Competitive Landscape
Aldi Expands Store Network to Close the Gap with Denner
The competitive landscape within discounters in Switzerland is highly concentrated, with the top three players—Denner, Aldi Suisse, and Lidl Schweiz—accounting for nearly the entire channel. In 2025, Denner held the leading position, supported by its parent company Migros, with a share of 40%.
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Overview:
Understand the latest market trends and future growth opportunities for the Discounters industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Discounters in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Discounters in Switzerland?
- Which are the leading retailers in Discounters in Switzerland?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Discounters in Switzerland - Category analysis
Key Data Insights
Discounters Summary
Migros Expands Low-Price Offers, Driving Shoppers From Discounters
Denner Revitalises Stores to Align with Changing Shopper Priorities
Denner Invests in Broadening Its Assortment as Consumer Expectations Rise
Aldi and Lidl Accelerate Expansion Plans to Capture Shifting Shopper Loyalty
Aldi Expands Store Network to Close the Gap with Denner
Retail in Switzerland - Industry Overview
2025 Developments
Key Data Insights
Weak Consumer Sentiment Limits Growth Opportunities in 2025
Focus Shifts to Digital Sales and Services
Migros and Coop Tailor Hybrid Experiences to Match Shifting Consumer Priorities
Retail’S Coming Generation Split: Tech Titans Vs. Wellness Warriors
Migros and Coop Defend Lead as Discounters and E-Commerce Gain Ground
Digitec Galaxus Ups the Stakes in Swiss Retail
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Easter
Country Reports Disclaimer
Discounters
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Discounters research and analysis database.
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