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Learn moreFeb 2021
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Discounters continue to make an impact, despite the channel’s small size relative to other modern grocery retailer channels in the US. Having exhibited strong growth in recent years, discounters were able to maintain that momentum despite COVID-19 upending consumer behaviour to an unprecedented degree.
The rise of discounters has been inextricably linked to the success of key brand Aldi over the historic period, which accounted for nearly two thirds of total channel sales in the US in 2020. Dubbed the fastest growing grocer in the country, Aldi has made rapid store expansion a crucial tenet of its growth strategy by opening over 600 stores in the past five years.
Rival discounters Aldi and Lidl have dominated much of the conversation in recent years. However, other major retailers in the channel have worked hard to compete in an increasingly crowded market.
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Discover the latest market trends and uncover sources of future market growth for the Discounters industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.