Discounters are predicted to continue gaining category share at the expense of other retail formats over the first half of the forecast period thanks to the opening of new retail outlets and inflationary pressure on retail prices. However, rising category saturation and a denser network of Lidl stores across the country will mean that the opening of new outlets will become ever more difficult.
Mare, a Russian-based retail chain (hard discounter), entered the Slovak retailing market in late 2022. The company sells products directly from pallets and houses its retail stores in warehouses, with limited marketing.
Discounters enjoy strong financial backing, which gives them a competitive advantage in a time when operating costs have witnessed significant growth. Increases in energy and heating prices were so significant that small convenience stores considered closing down many of their stores in late 2022 and early 2023 as they lost their ability to generate profits.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See All of Our DefinitionsThis report originates from Passport, our Discounters research and analysis database.
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